The Forrester Wave™ for B2B Commerce Solutions Q2 2024

Ecommerce trend report 2024

Pioneering growth strategies for digital commerce

Want to be fully prepared for future challenges? Get our exclusive trend report tailored for your ecommerce success in 2024. Gain deep insights into upcoming trends and valuable strategies to stay ahead of the competition this year.

Status quo of the ecommerce world 2023
8 trends and growth strategies for online retail in 2024
Recommendations for action

Don't miss out on your ecommerce success in 2024! Download the free ecommerce trend report 2024 now!

Sneak Peak

What's inside?

Our 2024 trend report is meticulously designed for anyone planning to thrive in this year's B2C and B2B industries. Our focus is to supply comprehensive insights that will foster business growth and present actionable recommendations. Consider this a glimpse of the extensive and valuable learnings available in our full white paper.

Generative AI

With Generative AI, you'll be future-proofing your online business in 2024! Speed up your time to market and increase your team's productivity. Automate routine tasks like creating product descriptions and customer support to maximize efficiency and customer satisfaction, and always stay one step ahead of the competition!

Spatial Commerce

Bridge the gap between reality and virtuality! With 3D, VR, and AR, ecommerce will become more vivid and the purchasing process more straightforward. The growing interest in VR and AR technologies will enable online retailers to offer an immersive shopping experience in 2024. Seize the opportunity to be part of this advanced development.

Digital Sales Rooms

Offer your customers personalized and tailored consultations during online shopping, thereby elevating your service quality to a new level. Interactivity, real-time communication, and authenticity are key to this trend, optimizing your customer experience and significantly strengthening customer loyalty.

Personal shopping experiences

Today's customers expect personalized offers and unique shopping experiences. Ecommerce platforms are responding to this demand with enhanced personalization features that build customer loyalty and improve the customer experience. This trend is expected to continue to grow through 2024.

Ecommerce forecast 2024

Uncover the key growth trends shaping the future

Ecommerce is constantly evolving. Future trends require ongoing adjustments to meet changing customer needs. In our trend report, we introduce upcoming trends and growth strategies for the year 2024 to prepare you for the challenges ahead. Utilize our practical recommendations and gain insight today into the key factors that will shape tomorrow's market.