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Shopware Community Day

The latest trends, fascinating experiences, visionary approaches, ocean preservation and bountiful information: these name just a few of the Community’s highlights during the Shopware Community Day. Join us as we dive into the most profound ecommerce event of the year and experience in our videos, photos and reports, the entire special flair of the digital ocean.

Shopware Keynote

With lights dimming to a deep blue, Shopware CEO, Stefan Hamann, took the stage to kick off the event with the opening keynote, taking the audience through an expedition through the digital ocean.

Show keynote

One day – as deep and wide as the ocean

1,600 guests. 40 exhibitors, 60 presentations and a flair that must be experienced to believe

The ocean is inhabited by various creatures that each use different means and ways of survival. ecommerce could be considered the digital ocean, where different players with various points of view and experiences come together and make up the entire scene. Under the motto “Digital Blue”, our entire Community gathered for the Shopware Community Day to exchange different ideas, discuss new trends, and, of course, celebrate with one another.

“Digital Blue” references the extensive, varied and often unexplored digital ocean. And just as in the depths of the digital ocean, ecommerce also follows classic natural laws of nature: hunt or be hunted, thrive and reproduce, protect your own kind and utilize the latest technologies. Keeping with the theme, this year’s 10,000 Euro donation went to The Ocean Cleanup Project, which is the world’s largest project devoted to removing harmful plastics from the ocean. Next to Shopware’s donation, visitors had the opportunity to make personal donations to the Dutch start-up at the “Shopware Ocean Jump powered by PayPal”. Joost Dubois, Marketing Manager at The Ocean Cleanup, opened the attraction by jumping from its 7m-high base into the cushion below.

During the voyage into the Digital Blue, Stefan Hamann made several exciting announcements during his keynote speech: with the release of Shopware 5.2, Premium Plugins will no longer be encrypted using IonCube, thus making the software completely open source. This means each line of code can be accessed by developers, enabling them to make any number of adjustments to meet specific project demands. In addition, the software now allows users to create any number of subshops, without paying any additional fees.

There was much to discuss at the legendary after parts at the neighbouring Bamboo! club. So with cool drinks and delicious food, the guests enjoyed an evening of networking in a relaxed atmosphere. The Drum Stars, who also closed the main event, performed an impressive set at the after party, kicking off the long night ahead of the visitors. Now, behind us lies an extremely exciting day, which also proved to use once again that we are certainly on the right path by remaining so close to our Community. Thank you again for a great event and we look forward to having you at the next Shopware Community Day!

The Community on Twitter

"Loved it to be in Ahaus and was impressed by the day, people and organization. Compliments."

Wijnand Jongen, CEO Thuiswinkel.org

"Once again, that was an impressive and completely fun event!"

Ralf Koyro, CEO Agenda42

"Thanks to the Shopware team. The Shopware Community Day was once again a highlight of the year."

Peter Bauer, CEO Galerie of Modern Art

"This was our first SCD and we’re completely impressed by the quality of content, speakers, organization and naturally also the visitors – bringing 1,600 eCommerce exponents to beautiful Münsterland earns major respect!"

Thomas Lang, CEO Carpathia AG

"We saw exciting presentations and had interesting conversations. Especially at the after-how party at the Bamboo, we would socialize with many promising contacts in a relaxed atmosphere."


"And only because of this e vent, we are already looking forward to Shopware Community Day 2017 and will be sure to always attend."


"Shopware is known for breaking ground and integrating new trends and developments into its products. The changes presented today carry a clear message for shop owners: that brands and marketing positioning should be in the focus moving forward."


"The Shopware Community Day 2016 was definitely an eye-opener. Excellent presentations, valuable and exciting discussions, innovative and productive ideas. Terrific!"

Mark Steier, Wortfilter

"Thanks to Shopware for a brilliant SCD16 with great conversations and excellent people."

Stephan Grad, A-Commerce

"The SCD in Ahaus once again prepared many innovations from the Shopware-universe and brought together the eCommerce scene for a high-profile reunion."


"The atmosphere was once again completely unique. You can always can count on that at a community event."


"The trip to Ahaus was worth it again this year. In addition to seeing many well-known faces and making new contacts, the keynote from CEO Stefan Hamann was particularly interesting for us."


"The legendary after parts of the Shopware Community Day invited guests to the sandy beach with palm trees, cocktails and a Caribbean atmosphere – the ideal environment for networking."


"All in all, the Shopware Community Day was a very successful and impressive event with tons of useful information and exciting conversations."


One of the highlights of the Shopware Community Day 2016 was Shopware 5.2, which takes the final step towards open source by eliminating IonCube encryption. In addition, 5.2 includes many more useful features, such as optimized Shopping Worlds, a new plugin system and improved address management.

More information about Shopware 5.2