Our patterns in using products and services will change rapidly due to groundbreaking new technologies. For this purpose, the consumer must always be the focus of all considerations. For retailers and manufacturers, this means creating the best possible shopping experience for their customers. We believe in three pillars that will have a crucial impact on the future of online retail.
We are convinced that in the near future automation, individuality and experience will be at the core of successful online retail. These three megatrends were the spark behind the visionary idea that a completely new software foundation was required to support future developments in ecommerce. We have therefore created a new technological basis for all future Shopware solutions to bring your online business into a new, successful era.
Every customer should be offered a shopping experience that is as tailored as possible. The products themselves should celebrate the individual and perfectly reflect the unique personality of every user.
In the future, people will focus more on individualism, optimism and meaningful relationships when making a purchase, opting to align purchases with their personal values.
New technologies and automated processes aim to facilitate or even relieve users of routine tasks, ensuring that they are as comfortable as possible when it comes to placing an order. Well-known products or services are delivered at the lowest price and with the fastest possible shipping time – without a single mouse click.
As everyday life becomes more automated, unique customer experiences will become all the more important. Emerging technologies that are in the process of going mainstream are opening doors to new, diverse worlds of experience.
Customers should be able to vividly immerse themselves in shopping environments, where products are tangible and can be experienced as if they were already at home. The online shopping experience of tomorrow will hardly differ from visiting a busy shopping district.
We have been intensively researching what a new software foundation must offer in order to successfully shape the future of online retail. It must be as individually adaptable as we human beings are. The resulting solutions should automate as far as possible, and must offer customers an excitingly staged product experience.
This product vision has given rise to a new technological basis with a completely redeveloped and state-of-the-art core that consistently follows the API-first approach. Another important component is a new, flexible and modern administration interface that makes daily work all the more enjoyable. You can watch the initial results of our development here.
The realisation of our product vision into new Shopware products and solutions is not far away. With Shopware Playground, we’re introducing you to the current state of our new technological base. Experience the new core and administration live and send us feedback.
Shopware Playground is not only our laboratory, it's your space for experimentation. With Playground you get early access to new and agile approaches in ecommerce and can test existing experiments for your business model, using an ecommerce tool kit provided to you completely free of charge. Using the API from the cloud, you can very quickly develop your own ideas for your project, implement them and make them available to the community.
The development of Shopware should closely follow what you as shop owners and your end users truly require. That is why we do not rely exclusively on analyses by market researchers and experts, but rather research the future of ecommerce ourselves – together with you and by using completely different methods and approaches.
The Shopware labs consoludate the ecommerce expertise of our entire community in order to make Shopware even better. Here we research the future of online trade every day using state-of-the-art hardware, up-to-date technology, and the power of inspired ecommerce enthusiasts.
Through holding regular think tanks, we’ve created Shopware's own thinking factory, where we work on innovative approaches together with you, carry out step-by-step experiments on prototypes, and put established – or even slightly old-fashioned concepts – to the test.
Feedback from both end consumers and shop owners is equally important for our development process. We therefore regularly carry out surveys and investigations which help us continually improve the usability of Shopware.
During Shopware hackathons, in-house and external developers have the unique opportunity to work on together on projects for which they would otherwise have no time. Not only do exciting developments come out of the cooperation, but we receive valuable input for our software.
Groundbreaking ideas don’t just spring from the drawing board; a great deal of pioneering spirit and a certain level of openness are also needed. Sometimes all that’s required is an absurd idea to get the ball rolling. That is why we at Shopware live and breathe absolute openness towards new approaches and ideas, and this is also reflected in our corporate values. This lets us think out of the box – in the best sense of the word.To our Values
Interactive Shopping Experiences, intuitive usability and unlimited connection possibilities - these name just a few of your advantages with Shopware 6.
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