Diese Seite ist auch auf Deutsch verfügbar. Zur deutschen Seite wechseln


From tables of pure mango wood to pans made from recycled train tracks, the online shop from Sterrenhoudt offers an array of unique products inspired by Scandinavian design. From the surface, you wouldn’t know it, but behind the popular lifestyle brand you’ll find only 1 full-time employee: founder, owner and Dutch entrepreneur Judith Scholman. With her husband taking care of the complete development of the online shop, the pair exemplifies what it means to be an eCommerce power team and show that you don’t need to be a giant, multinational corporation to have a stunning online shop.

The perfect software for their project needs

Operating purely online, Sterrenhoudt entered the eCommerce scene two years ago. After switching through and outgrowing a number of platforms, including SEO Shop, they came across Shopware and were immediately convinced not only of the range of marketing functions out of the box, but also ability to easily customize every aspect of the finished online shop.

“We came across Shopware at the Webwinkel Vakdagen in Utrecht. We got our own demo version and since then haven’t looked back. The quality of code is unlike anything we worked with in the past, which allowed us to truly bring the shop to life in true Sterrenhoudt style,” Judith says about migrating to Shopware.

Customer journey: from social media to the online shop

Communication and personal contact are extremely important for the brand. With nearly 20,000 followers on Instagram and rising every day, it’s crucial that the customer journey from social media to the online shop be uninterrupted. Thanks to features like Shopware’s Storytelling, the Sterrenhoudt narrative flows flawlessly into the online shop, where beautiful product photography and carefully staged images easily draw the customer into a world of unique products. With full-page images, products in the Sterrenhoudt shop come to life and engage the customer on an emotional level.


Sterrenhoudt customers enjoy a unique shopping experience that starts from the moment they discover products and continues until their delivery arrives. Judith takes care to make sure her customers feel special: “Since Sterrenhoudt operates purely online, small details that add a personal, human touch are so important. I send a hand written note with every order that’s sent. Customers feel like they’re unwrapping a present when their package arrives.”

Localisation for the Dutch market

With the main customer base in the Netherlands, Sterrenhoudt makes use of plugins that are perfectly localized for the Dutch market. “Plugins that we’re currently using for the Dutch market include SendCloud for shipment, MultiSafepay for payment, and Belco for the chat function. We want to make it as easy and comfortable as possible for our customers to make purchases in the shop.”

With attention paid on service, customers can leave reviews on Sterrenhoudt using Dutch rating platform kiyoh, where the company maintains a near perfect 10 rating. On the website, customers also have the option of using a live chat function, which further promotes the clear and personable lines of communication that Sterrenhoudt is known for.

To the live shop