Schöppingen/Hamburg, Germany 7th October 2015 – Gaastra, a Dutch fashion company for nautical apparel, fundamentally revised their eCommerce concept by changing over to Shopware 5 as the basis for their online shop. Gaastra replaces their internally developed system with one of the most advanced systems available on the market. The new shop can be reached at www.gaastraproshop.com.
Founded in the Netherlands in 1897, Gaastra is also enormously popular in Belgium, Germany, France, China and Croatia. The brand offers lightweight and functional maritime jackets, shoes and shirts for men, women and children. They also carry a line of accessories for sailing enthusiasts, bringing nautical lifestyle together with innovative functionality. After decades of experience, the brand is known across the globe by yachtsmen and lovers of maritime fashion. Within the online shop alone, customers have over 1,000 quality items to choose from.
From a functional perspective, the novel possibilities offered by Shopware 5 are completely suited for a fashion label. One of Gaastra’s goals using the new shop system was to implement an inspirational, emotionally charged brand world that invites customers to explore the shop. This requirement was completely met by Shopware, thanks in part to the exclusive Storytelling feature and highly customizable Shopping Worlds.
“Our previous shop was already outdated. The relaunch was a great opportunity to rethink everything and decide on new processes. With the new shop, we sought to offer our customers a hugely emotional world of images and experiences, following a modern design that is optimized for different devices,” Nico Heer, Managing Director of ESail GmbH, explained of his decision to change to Shopware from a system he had developed on his own.
“The Gaastra shop is a great example of how the extensive features of Shopware 5 can be used. Gaastra also joins a number of brand shops that have recently changed over to Shopware 5, which is a testament of the system’s power. This makes us completely satisfied,” Shopware spokesman Wiljo Krechting said of the major relaunch.
Shortly after the relaunch, the new shop has already received overwhelming feedback. The shop was decorated with the coveted Shop Usability Award, taking the entire category of “Fashion”. The award is presented annually by the German company Shoplupe GmbH and is decided upon by an expert panel of individual eCommerce experts.
The new Gaastra online shop can be reached under www.gaastraproshop.com.
Manager Public Relations
Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal theaustralian.com.
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