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General Manager UK: Shopware introduces Deepak Anand

Schöppingen, Germany 28/02/2017 – Shopware, Germany’s leading manufacturer of eCommerce platforms, is preparing to broaden its international reach: Deepak Anand will now represent and further promote the company as the new General Manager UK.

"The UK market is the largest and most dynamic digital market in Europe, and we are delighted to have Deepak with us to lead our planned expansion," says Stefan Heyne, CEO of Shopware. Deepak has many years' experience in sales and eCommerce in the UK, including the eCommerce platform Magento, and will help further establish Shopware in the local market.

"Shopware has a true vision and best-of-breed functionalities. I am really excited to take this open source ecommerce platform to the UK. Based on my experience the UK market is searching for the solution that Shopware has to offer," says Deepak. Deepak will be spending a couple of weeks at Shopware’s headquarters, in Schöppingen, North Rhine-Westphalia, Germany, before returning to London. From there, he will take Shopware’s passion to the UK market and expand the reach of partners and brands. One of the first important dates in his calendar is the Internet Retailing Expo in Birmingham on 5th and 6th April 2017. Attracting 5000 visitors and over 250 exhibitors, the event is a highlight of the year for eCommerce fans in the UK market. 

Deepak Anand would also be glad to talk about disruptive technologies in eCommerce at the Shopware booth (number F33), which he sees as huge challenges in the short and medium term, but also as opportunities for eCommerce in the UK.

A complete video interview with Deepak can be found in the Shopware blog. For more information, please get in touch with Deepak Anand as Shopware’s UK contact:

 anand@shopware.com, +44 (0) 203 095 2445


Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal theaustralian.com.

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