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G2 Fall Reports 2023: Shopware wins multiple awards again

G2 Fall Reports 2023: Shopware wins multiple awards again

Shopware's journey to G2 recognition continues! In 2022, we were recognized by the renowned G2 review platform as a significant software solution in the ecommerce platforms and multichannel retail industry. We were honored with numerous G2 awards, including one for Shopware's exceptional usability in the Multichannel Retail category.

But the story doesn't end in 2022. We are pleased to announce that our streak of recognition continues. Shopware has been awarded multiple Trust Badges by G2 for 2023! These new badges further validate our commitment to excellence and customer satisfaction, and we are especially proud and grateful for the continued recognition.

Thanks to the invaluable and diverse insights of our incredible community, Shopware has once again been honored by G2 for 2023. This goes to show how much we value your feedback.

Share your insights on Shopware!

For more details about G2, their rating methodology, and the specific awards and badges Shopware received in 2023, we invite you to continue reading this blog post.

What exactly is G2?

Blog: G2_Logo_Red_RGB

G2 is one of the leading B2B peer review platforms with more than 1.7 million reviews from real users, supporting companies to choose the right software and service for their business. Based on their experience with a software solution, verified users leave impartial reviews and point out advantages and disadvantages compared to other providers.

Software users can rate elements such as the software's application capabilities, its ease of use, its support, how long it takes to implement, and how likely they are to recommend it to others – all of which can be shared on G2. From functionality to price comparisons, G2 serves as an important resource that numerous companies rely on when looking for authentic feedback and objective testimonials from real customers while selecting software.

The US company G2.com is headquartered in Chicago, Illinois.

Rated 4.4 out of 5 stars

Thanks to the positive reviews of our community, Shopware performs excellently in the G2 star rating with 4.4 out of 5 possible stars. In addition, 89 % of the reviewers in the EMEA region are convinced that Shopware is developing perfectly as an ecommerce solution. 89 % of the reviewers indicate that they would like to recommend Shopware to others. And that's by far not everything!

Shopware sets standards and receives 8 awards in several categories

As an open commerce platform, we want to revolutionize digital commerce and help our merchants grow. It is, therefore, a great pleasure for us to receive several awards, 8 in total, from G2 in 2023 as a result of the positive customer reviews of our users. Many thanks for this!

Leader in the EMEA region for ecommerce platforms

Badge Leader EMEA 2023

Our consistent performance and commitment to excellence have once again been spotlighted, this time at the EMEA level. In the G2 EMEA Regional Grid® Report for 2023, we've been recognized as a leader not only in the ecommerce platform category but also as a High-Performer in the Small-Business EMEA category.

Badge EMEA High Performer Small Business

These awards highlight our remarkable presence across the EMEA region, driven by our robust market influence and exceptionally high customer satisfaction scores. We're very grateful for the growing support in the EMEA region and proud of our esteemed position on the EMEA Grid® for ecommerce platforms.

Leader on European level

Badge Europe Leader

The fact that continuous performance results in steady growth is also emphasized by the award we received at the European level. In the G2 Europe Report, we were ranked as a leader in the ecommerce platform category in the fall of 2023.
In the 2023 Europe report, Shopware was not only ranked as a Leader in the ecommerce platforms category__ but also received recognition in the Small-Business Europe category.

Badge Leader Europe Small Business

This means that we stand out across Europe thanks to our high market presence and particularly high customer satisfaction scores. We are very pleased about the growing support at the European level and are proud to have been awarded this new outstanding position on the Europe Grid® for ecommerce platforms. What the G2 Grid® is all about, we will tell you soon.

Leader in the Multichannel Retail Software category for the second consecutive time

Badge Multichannel Retail Leader 2023

In 2022, Shopware was already able to convince as ecommerce software in the Multichannel Retail category and was awarded as a Leader.
The distinction as a leader not only confirms that Shopware is one of the leading multichannel commerce solutions but also shows that we are an important player for global users in the ever-evolving world of digital commerce.

Badge Multichannel Retail Small Business

In addition, our excellence was recognized in the Small-Business Report for Multichannel Retail, adding another accolade to our efforts. Thanks to our continuous performance, a high market presence, and excellent customer satisfaction scores, Shopware now also stands out decisively from other providers in this area in the G2 Fall Report 2023.

Badge Momentum Leader 2023

We're not just making waves, we're leading the way! Shopware's recognition as a leader in G2's 2023 Multichannel Momentum Report for Multichannel Retail is more than an honor –it's a validation of our vision and drive. With a pulse on industry trends and an unwavering commitment to excellence, our high customer satisfaction rate demonstrates that we are fulfilling our promise. A big thank you to our community – your feedback is our compass, guiding us to innovate and redefine multichannel retailing. And if you haven't yet, we warmly invite you to rate us on G2 and share your experience.

High Performer in the G2 Mid-Market Report

Badge High Performer Mid Market

Not only on a European level do we appreciate the award from G2. Thanks to high customer satisfaction scores in the midmarket, we were also once again able to earn recognition in the G2 Mid-Market Report in the fall of 2023.

We are proud that Shopware is a key ecommerce solution for mid-market companies and are delighted to gain the award as a high performer based on high customer satisfaction scores.

Side note: Which methods does G2 use to rank software solutions in the Grid®? 

With the aim of making B2B procurement transparent, G2 lists, structures and rates software and providers based on different guidelines, methods, and data. Product reviews by users and aggregated information from online sources and social networks are all considered. G2 applies a specific algorithm to this data to determine values for customer satisfaction and market presence, which form the two axes of a respective G2 Grid® in a software category. 


The G2 Grid® ranks software providers in these four quadrants: Contenders, Leaders, Niche & High Performers.

Customer satisfaction

The satisfaction score is influenced by the following factors:

  • Customer satisfaction with specific product features
  • Popularity and statistical significance based on the number of reviews received
  • Quality and comprehensiveness of the reviews received
  • Age and topicality of the reviews
  • Overall customer satisfaction based on the Net Promoter Score (NPS)

Market presence

The figure for market presence is derived from a combination of 15 metrics. Thereby, G2 reviews, publicly available information and external sources are considered and measured using the following criteria:

  • Number of employees
  • Number and topicality of the reviews
  • Web presence
  • Social media presence
  • Growth (including personnel growth and growth of the web presence)
  • Age of the provider
  • Employee satisfaction and commitment

The awards are given quarterly according to the software’s ranking within the four quadrants of the G2 Grid®.  

And how do companies benefit from the G2 Grid®? 

In the ever-growing technology sector, companies have an overwhelming number of software products to choose from. So, the question arises: How do I choose the right solution? The G2 Grid® provides help in the form of an overview and can be used by companies for product comparisons and analyzing market trends to quickly choose the best software for their business.

This is what Shopware users are saying on G2

Convince yourself and find out what others are saying about Shopware. You'll find objective and authentic reviews of Shopware on G2.

Review g2 2023 01

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Join the movement!

Your voice matters, and it's shaping the future of Shopware. Once you've experienced the power of our platform, we invite you to share your journey. Rate Shopware, share your insights, and together let's continue to revolutionize the ecommerce landscape. Your story could be the spark that ignites others to join our thriving community.


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