Online retailers are glad about every occasion they can use to communicate with their customers. The upcoming Valentine’s Day offers wonderful ways to inspire your customers with breathtaking emails! In order to avoid spreading loss, Shopware partner CleverReach shows you how to send emails with personalized content that go straight to the hearts of your customers!
On February 14, the world’s celebrating Valentine’s Day – a day full of love and little presents for a special someone. A joyful day for ecommerce: Most people purchase at least one small present. Flowers and chocolates end up particularly often in their shopping carts, but people also love buying jewelry and accessories for their loved ones.
You want to enter this business? Get your customers excited for your products on Valentine’s Day with clever email automations and personalized content! Below, you’ll find three examples of how to automate your email marketing and make it more targeted - for less effort and more flexibility in your Valentine’s business!
Automation 1: Use Tags as Triggers
What is a tag? In email marketing, tags are used as keywords you can assign to your recipients. This not only allows you to get to know the interests of your recipients better, but you can also use your tags to tailor the content of your emails to their interests.
In email automation, you can use tags as triggers for a series of automated emails. Use this mechanism to set the start of a special Valentine's Day promotion. To do so, you’ll have to assign the right tag to your customers. Simply ask your customers in a newsletter whether they would like to receive Valentine's emails from you. When they click on the link, they’ll automatically get a tag.
Create Your Valentine’s Automation Workflow with the Tag Trigger!
For example, start your Valentine’s marathon by sending daily special offers to customers who have the respective tag assigned. Or do you want to target those people who don’t want to have anything to do with Valentine’s Day? "Galentine's Day", as an alternative to Valentine's Day, invites friends to do something special for each other. Provide content to invite your customers to celebrate friendship on February 14.
Automation 2: Assign Tags in Automation Workflows
You want to enchant your recipients with targeted content for Valentine's Day? Tags offer a clever way to respond to the interests of your recipients. With tags, you can not only start email automation workflows - you can also assign tags automatically when your recipients interact with your emails.
For example, it is possible to couple the click on a link with the assignment of the tag. During the period leading up to Valentine's Day, you may already be placing more romantic content in your newsletters. Just tag your content and share it with recipients who have expressed their interest in jewelry, lingerie or candy.
The right content for everyone: Meet your customers’ needs with tagging.
For example, an online shop for cosmetics can use tagging to determine the interest of recipients in certain product categories. Start by sending a general newsletter with romantic Valentine’s products to your subscribers. Use different product categories: In the example above, we chose lipsticks and eye shadow. After having clicked on one of these categories, the user gets a tag. After the first email of the workflow has been sent out, it’s checked if the recipient has clicked on the lipstick category. If that’s the case, they will receive another email that revolves around that specific topic.
Use the assigned tags not only for this automation workflow, but for all your future mailings as well. This way you can provide your recipients with the right content – even in the long run.
Automation 3: Reengage Inactive Customers with Tempting Offers
It’s important to take care of your existing customers – also those who haven’t bought from your shop in a long time. Inactive customers are often already subscribers of your newsletter. This gives you a valuable advantage, because it offers the potential to start generating turnover with these contacts again.
To set up your reactivation campaign, you need your customer’s purchase data. Using the interface from Shopware to CleverReach, this data is automatically transferred to the email marketing tool and constantly updated. This gives you the opportunity to, for example, contact all customers with a discount email who haven’t purchased anything from your shop within the last 90 days.
It's that easy to encourage inactive customers to start buying again in your Shopware Store!
With the right content, for example a suitable discount, you can respond to your inactive customers. To stay with the example above - if the customer has bought something 90 days ago, they automatically receive a newsletter reminder. Ideally, you can use seasonal occasions like Valentine’s Day for your communication. In January and February, you can send romantic Valentine's offers and a corresponding discount code in the reactivation mail to your inactive customers as a tempting treat.
Conclusion: Use Clever Email Automation for Your Romantic Sales Marathon!
Seduce your newsletter recipients with automated and customized content: it’s incredibly easy to set up simple email automation workflows for special occasions such as Valentine’s Day; even beginners in email marketing can create these simple workflows themselves. And with the right tags for your content, you add the finishing touch to your automation. That’s how your recipients always receive the right offers in their inboxes!