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Shopware Community Day 2021 – the recap

Shopware Community Day 2021 – the recap

To the German article

Our biggest Shopware Community Day yet

A legendary Shopware Community Day 2021 is behind us. We even set a new record this year: with over 5,000 international attendees, it was our biggest event to date. Just like last year, this year’s Shopware Community Day was held entirely online and brought together the global Shopware community to share trendsetting ecommerce developments as well as the latest Shopware 6 features.

What made it extra special was that our entire Shopware Community Day, which took place for the 11th time, was streamed from our headquarters in Schöppingen, Germany, giving attendees some additional insights.

Internationally renowned speakers across three stages

This year, Shopware Community Day visitors had the opportunity to listen to over 70 presentations and masterclasses held by more than 90 speakers across three stages, each of which focused on a different topic. Several keynote speakers gave attendees insights into the many facets of ecommerce and the digital world as a whole on the SCD Studio Stage, hosted by Claire Oelkers. The Solution Stage presented various cases, offering merchants and other interested parties inspiration for their own ecommerce business, while the Tech Stage discussed Shopware’s technical aspects and updates.

SCD2021_1200x628GBnEtLz2Gn7fkModerator Natalie Oelken in conversation with Ben Marks from Shopware

The myriad of exciting Shopware news as well as the internationally renowned speakers were well received. Panel members at this year's Shopware Community Day included Steve Wozniak, Silicon Valley icon and co-founder of Apple and Gary Vaynerchuk, one of the leading experts on culture, marketing and the internet. Dr Anna Weber and Dr Jan Weischer, Managing Directors of BabyOne, Peer Stemmler, Head of the DACH market at Zoom, and IT expert and start-up founder Aya Jaff also represented their businesses at our Shopware Community Day 2021, and their presentations gave exciting impulses for the ecommerce of the future.


"With over 5,000 participants, SCD 2021 was not only the largest community day, but also the largest event Shopware has ever held. We also had a top-class line-up in terms of quality with speakers such as Steve Wozniak, GaryVee, Ben Marks and many more. The SCD showed once again how effectively an online event can work and bring our vision of openness and collaboration to life."

Sebastian Hamann
Co-Founder of Shopware

Innovative Shopware features

Traditionally, one of the Shopware founders Stefan or Sebastian Hamann gives the opening keynote speech. This year, for the first time, both of them joined forces on stage to present two new Shopware features: The Flow Builder allows you to automate various business processes – without any programming efforts whatsoever. Shopware now also offers a Guided Shopping feature that lets you set up live video events, e.g. personal online consultations, directly on your Shopware page without having to switch between different tools. 

SCD2021_DSC00615_1200x628The Shopware founders Stefan and Sebastian Hamann

Have we piqued your curiosity? Many of the keynote speeches are now available on Shopware TV. You can check them out here!

Go to Shopware TV

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