--- title: "German ecommerce platforms: Shopware is the market leader in Germany | Shopware" description: "The open source ecommerce platform provider Shopware is the market leader in Germany and one of the most popular systems throughout Europe. Learn more here!" image: "https://images.ctfassets.net/nqzs8zsepqpi/5K1gW103josAkGlWh4yzvn/326f87c76ebb8989403d739c96aa59eb/EHI-Top-1000_2400x1260.png" --- [Back to the blog](https://www.shopware.com/en/news/ "Back to the blog") 1 minute to read # For the fourth time in a row: Shopware is the market leader in Germany for ecommerce platforms 01/10/2025 \- Anna Nordhoff - [](https://www.facebook.com/sharer.php?u=https://www.shopware.com/en/news/shopware-is-the-market-leader-among-ecommerce-platforms-in-germany/) - [](https://x.com/share?url=https://www.shopware.com/en/news/shopware-is-the-market-leader-among-ecommerce-platforms-in-germany/&text=For the fourth time in a row: Shopware is the market leader in Germany for ecommerce platforms &via=shopware) - [](https://www.linkedin.com/shareArticle?mini=true&url=https://www.shopware.com/en/news/shopware-is-the-market-leader-among-ecommerce-platforms-in-germany/) - [](https://www.xing.com/social/share/spi?url=https://www.shopware.com/en/news/shopware-is-the-market-leader-among-ecommerce-platforms-in-germany/) ![For the fourth time in a row: Shopware is the market leader in Germany for ecommerce platforms ](https://images.ctfassets.net/nqzs8zsepqpi/25502a30-b17f-4c69-ad55-830829046c11/3706a50c27cbbdfdb5cf611a29f69cbe/EHI-Top-1000_1720x650.png?fm=jpg&w=430&q=80) **The latest EHI study, published in collaboration with eCommerceDB, once again confirms Shopware’s success: Our platform remains the most widely used shop system in Germany – for the fourth consecutive year. This recognition underscores Shopware’s position as a trusted choice for merchants across Europe and beyond.** ## Shopware maintains the lead Among the 1,000 highest-grossing B2C online stores in Germany, Shopware once again ranks number one. According to the latest study, 11.5% of the country’s leading online shops rely on Shopware. This strong adoption in one of Europe’s largest ecommerce markets underlines the platform’s ability to support complex business needs and international growth. ## Ecommerce market regains momentum The broader market also shows renewed strength. The net ecommerce revenue of Germany’s Top 1,000 online shops reached €80.4 billion in 2024 – an increase of 3.8% compared to the previous year. For 2025, EHI forecasts continued growth of 5.3%. **Revenue development of the Top 1,000 online shops with forecast** ![market development EHI top 1000 shops 2025](https://images.ctfassets.net/nqzs8zsepqpi/1JZHfomDLk1OIIrjXizCLF/eb41958c5e7683cecbf36d5737cb6409/Marktentwicklung_quer-scaled_Kopie.png?fm=jpg&w=400&q=80 "market development EHI top 1000 shops 2025") _Net ecommerce revenue over time in Germany and forecast for 2025 (in billion euros). Figures based on the EHI company survey, company information, and ECDB projection. Source: EHI/ECDB, E-Commerce Market Germany 2025_ Germany remains one of Europe’s largest ecommerce markets – making leadership here a strong indicator of relevance and competitiveness across the continent. ## Germany’s top online shops at a glance The market ranking is led by amazon.de with more than €15 billion in revenue, followed by otto.de (€4.4 billion) and zalando.de (€2.6 billion). Fast-growing players such as rewe.de (+33.5%), shop-apotheke.com (+29.1%), and shein.com (+18%) demonstrate how quickly consumer behavior and market shares can shift. **Top 10 online shops in Germany** –Net ecommerce revenue 2024 (in million euros) ![Top 10 online stores in Germany (EHI – 2025)](https://images.ctfassets.net/nqzs8zsepqpi/31YaHzPSEWEB7ECUIFhw6W/ace3b1d4a9d91410ab09bb3c99ec1874/Top-10-Shops_quer-scaled_EN.png?fm=jpg&w=400&q=80 "Top 10 online stores in Germany (EHI – 2025)") _Figures are based on the EHI company survey, company information, and ECDB projection. The growth indicated here refers to the previous year’s value, which differs from the figure in last year’s study. This is due to newly available information that has led to retrospective adjustments. Source: ECDB/EHI E-Commerce Market Germany 2025._ ## What this means for international decision-makers For businesses evaluating new commerce technology, the study highlights key success factors: - **Proven leadership** in Germany – one of Europe’s largest ecommerce markets. - **Flexibility and scalability** to meet the needs of both B2C and B2B merchants. - [**Open-source DNA**](https://www.shopware.com/en/community/open-source/) that empowers brands to innovate, integrate, and expand without limits. By confirming its leadership position in a highly competitive and dynamic environment, Shopware reinforces its role as a reliable partner for merchants not only in Germany, but across Europe and beyond. ## Our conclusion We are proud to once again be recognized as the **market leader among shop systems in Germany**. For us, this achievement is more than a national milestone – it’s proof of the value Shopware delivers for merchants worldwide. A big thank you to our customers and partners for their trust. Together, we are shaping the future of digital commerce – open, authentic, and visionary. --- **You might also be interested in** - [Hot news from Shopware Community Day 2025: new features, future plans, and a unique anniversary event](https://www.shopware.com/en/news/shopware-community-day-2025-recap/) - [Top 5 TCO learnings from 100 customer projects](https://www.shopware.com/en/news/top-5-tco-lessons/) - [Shopware Product Tour](https://www.shopware.com/en/products/product-tour/) --- Sources: [ECBD: The 5 Largest eCommerce Markets in Europe and What Makes Them Special](https://ecdb.com/blog/european-ecommerce-market-worth-us-1-1-trillion-by-2026/3982) [ECBD/EHI ecommerce market Germany 2025](https://www.ehi.org/presse/onlinehandel-in-deutschland-legt-wieder-zu/) [![AI Copilot| EN + DE | Black Friday Oct 2026](https://images.ctfassets.net/nqzs8zsepqpi/40b75jLoaX22kxo4Om8aGC/ba3fc2e9a550b7712b29e2a97096babb/Copilot_Launch_Onsite_Blog_Ad_Desktop_780x1880_EN.png?q=90&fm=jpg)](https://www.shopware.com/en/products/shopware-intelligence/copilot/ "AI Copilot| EN + DE | Black Friday Oct 2026") ## Newsletter Never miss out - get all the latest news sent straight to your inbox. ![Mobile phone displaying a newsletter subscription, with confetti and a notification icon showing "+1." The text above mentions "Over 25,000 users have already subscribed!" 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