Be one of the first to get an insight into Shopware Markets: How can this new service help you to sell your products in marketplaces as well as your online shop? Why makes marketplaces such an attractive prospect? And what hurdles does Shopware Markets do away with?
What is Shopware Markets?
Shopware Markets is a Shopware service that is scheduled to be available for Shopware 6 from August or September. The plugin provides a seamless shop connection to the Amazon and eBay marketplaces – making the transfer of data, information and processes as convenient as possible. This allows retailers to benefit from as great an overview and as much convenience as possible with as little effort as possible.
What hurdles are involved in connecting to online marketplaces?
Retailers often regard the additional effort involved in listing their items as a hurdle. The same applies to managing sales outside their usual processes. Shopware Markets removes both hurdles.
Why use marketplaces?
New online shops in particular face the challenge of acquiring visitors and ultimately customers, not least due to customer behaviour. Many customers do not start their transaction-oriented searches on search engines like Google, but directly on well-known marketplaces such as Amazon and eBay. Online shop operators can connect to these and sell their products on marketplaces such as Amazon and eBay as well. 21.80 % of online shops generate at least 20 % of their sales via Amazon, for example.
There is a simple reason for this: In the age of digitalisation, new online shops are popping up on the market almost daily – often with identical or similar product ranges. These online shops compete in the free traffic channels, such as Google or Bing, for attractive top rankings. It can take months to attain such high-reach rankings. The reason for this is that optimising search results (search engine optimisation) has become significantly more demanding and time consuming.
It can therefore make sense and be economically attractive for online shop operators to benefit from the customer base of large marketplaces. This allows relevant sales to be generated even during the initial phase when the online shop is still unknown. However, connecting to marketplaces can be significant not only for online shops that are still in their infancy, but also for established online shops. Here, for example, you can argue that a marketplace presence also addresses customers who have a research-intensive purchasing decision process. It means the online shop is present on the customer’s every marketplace and touchpoint and is best placed to receive the order.
In summary, connecting to marketplaces offers shop operators the following benefits:
- Direct reach is immediately generated, overcoming initial problems gaining reach
- Synergy effects thanks to the large customer base of marketplaces
- Lower acquisition costs depending on the individual case
You can read more about the benefits and disadvantages here (german text). If the benefits outweigh the disadvantages for you, Shopware Markets is an option worth testing.
What exactly does Shopware Markets do?
Shopware Markets boasts the following functions:
Everything in view with Shopware
- From offering the products to importing the orders and sending shipping notifications – you can follow the entire process in Shopware
- Marketplace errors are even displayed directly in the Shopware admin. No login to the seller account required
- Orders appear in the admin in the same familiar way as any other sales channel
- Shipping notifications automatically sent when the order status changes
Simple data transfer
- Simple mapping of Shopware categories, properties and measurement units
- Simple assignment of articles via the familiar sales channel option
- Even custom fields can be mapped to attributes
- Input of keywords for products from the admin
Link your shop not only to amazon.co.uk or ebay.co.uk, but to international marketplaces too (.nl, .fr, .it etc.)
More Options – Depending on the Price Package
Shopware Markets will be available in various price packages: Shopware Markets, Shopware Markets Plus and Shopware Markets Pro. The Shopware Market Plus price package and above allows you to transfer an unlimited number of products to the marketplace. Transaction fees are also reduced in Shopware Markets Pro. This change is therefore particularly worthwhile if a large number of orders are generated via the marketplaces.
Pricing for (Markets / Markets Plus / Markets Pro)
- Basic fee (monthly): 9,90 € / 29,90 € / 99,90 €
- Transaction fee: 0,30 € / 0,30 € / 0,25 €
- Transactions included: 30 / 100 / 400
Other Advantages of Shopware Markets Plus and Shopware Markets Pro:
- Amazon Prime or eBay Plus features
- Custom HTML template for the detail page on eBay
- Use of the eBay price suggestion function
- And much more
How does the connection work?
Shopware Markets will generally be available for all Shopware 6 editions, whether it is an Enterprise licence, Professional or Community edition. You can set up and run Shopware Markets directly from the Shopware admin. To do so, simply use the wizard to connect to your Amazon or eBay seller account (if you do not yet have a seller account on Amazon or eBay, you will first need to create one).
By the way, if you are already selling products via the respective marketplaces, you have the option of transferring them (paid service). So there is no need to delete products just to synchronise the shop – this is especially important for products that are already selling particularly well or have good ratings.
How to become a beta tester and what are the benefits?
We are looking for beta testers because we want to optimise our service. We are dependent on feedback from the community for this. You can help us with this and at the same time test whether this sales opportunity and connection to online marketplaces is something from which you would like to benefit permanently. As a thank you, in addition to the test phase, we are giving all testers free use of our Shopware Markets service for 6 months – specifically the Plus price package.
Apply to be a beta tester now
Curious? You have nothing to lose and plenty of experience to gain. Simply send an email to our sales department with “Shopware Markets Beta” in the subject.
Also worth reading:
- You can find tips about selling through Amazon on the blog page of the technology company hellotax
- Read about how many of the respondents already use Amazon and eBay as sales channels in our Shopware Retailer Survey
- Your marketplace success – 7 tips for choosing the right multichannel software
- Online shop and marketplaces – How a PIM system provides optimal support (german text)
- Your own online shop vs. marketplace: advantages, disadvantages and symbiosis (german text)