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Start using Shopping Ads with Google and get advertising credit worth up to 120 €

Start using Shopping Ads with Google and get advertising credit worth up to 120 €

To the German article

With the Shopping Ads with Google integration for Shopware Cloud, you can conveniently launch and manage ad campaigns from the administration panel. In this blog post, we’ll explain how it works, why Google Shopping Ads are so valuable for retailers and also: how to get advertising credit worth up to 120 €!

Google is not only the largest search engine, but also the largest advertising platform in the world. With its Google Ads brand, Google provides businesses with a multitude of opportunities to get buyers’ attention. For online retailers, Shopping Ads are particularly compelling. You can use them to get potential customers interested in your product offering. Because these ads use smart technology and your products are only shown in relevant search queries, you’re likely to pique searchers’ interest. That’s why this campaign type usually performs well.

Where do Shopping Ads appear?

Potential customers can “window shop” your products, similarly to how they would on a shopping spree in the city centre. A particular Google search displays this virtual shop window on the results page. Let’s say a user types in “vintage denim jacket”: Shopping Ads will appear above or to the right of the organic search results.


Why are Shopping Ads so compelling for online retailers?

They have a big benefit: Potential customers are already looking for something in particular, so this is the perfect way to get their attention. Show your potential customers the most important information at a glance, including an appealing product image, even before they click on the ad. Once they’ve clicked on it, they’re forwarded to your product landing page where they can purchase the item. Another benefit of Shopping Ads is Google’s smart algorithm. That’s why these ads are also often referred to as “Smart Shopping Campaigns”. Because of the machine learning process, Shopping Ads are expected to get better the longer you apply them. The algorithm continually analyses and optimises your shopping campaigns.

Shopping Ads – your benefits at a glance:

  • In just a few steps, you can create your first ad and log in at any time to see how well it’s performing.
  • The Shopping Ads generate a lot of attention at the right time. Because Google’s smart technology continually improves your ad, you can advertise more and more successfully.
  • Use it to reach your marketing goals – whether that’s increasing your revenue, getting more traffic or engaging with new customers.
  • Whether increasing sales, more impressions or lower costs: the use of machine learning has positive effects on your KPIs and helps you to achieve your marketing goals.
  • Suited to any advertising budget: You don’t even need a big budget to get started.
  • You can pause or terminate campaigns at any time and have full control over how much you spend.

Easy, convenient, clear: Use Google Shopping Ads in Shopware Cloud

Would you like to use shopping campaigns to reach interested and qualified buyers? With Shopware Cloud, you can set up Google Shopping Ads as a sales channel and conveniently manage your ads directly from Shopware’s administration panel. You can also benefit from our current offer and get some credit. Check out our documentation or watch this video (German) to find out more about how to set up the Google integration as a sales channel. 

This is what your Google Shopping Ads sales channel can do:

  • Connect your Google account to Shopware to use Google programmes. You can then conveniently access your Google Merchant Center and Google Ads accounts from the administration panel or create a new account.
  • Synchronise your products and offer them in the Google Shopping Tab to increase your sales and generate higher visibility.
    Tip: Utilise these free listings and combine them with ads to expand your reach even further.
  • Create campaigns using the Google Ads connection. Check their performance, set time limits and budgets, and define the products you want to advertise.
  • You can access insightful statistics via your Google Analytics connection.
  • Current offer: Get 120 € of credit when you create a new Google Ads account via the Shopware administration panel.

Offer: Create a new Google Ads account and get advertising credit* worth up to 120 €

Use the Google Shopping Ads integration in Shopware Cloud and get up to 120 € of credit for your campaigns.

How to access this offer:

1.) Set up the Google Shopping Ads integration as a Sales Channel (currently only possible in Shopware Cloud).

2.) Create a new Google Ads account in the Shopware administration. (The advertising credit cannot be granted to already existing accounts).

3.) Invest in advertising with Google within the first 30 days. In the second month, you will receive advertising credit in the amount (up to 120 €) that you have spent within the first 30 days.

For example: You run campaigns for 50 € within the first 30 days. In the second month, you receive credit worth 50 €. Thanks to the special offer, you can place advertisements for half the price!

Please note: This voucher is only redeemable in combination with a new Google Ads account! Do you already have a Google Ads account and would like to redeem the voucher? Then simply create a new Google Ads account via the Shopware administration (see screenshot).

Create a Google Ads account in the Shopware administration and get credit for your campaigns.

Setting up a Google Shopping Ads campaign

Wonder how to set up a campaign and what to look out for? Generally, there are three steps involved in this process:

1.) Synchronise your product data feed so that potential customers can view your inventory later.

2.) Create your campaign (once your Merchant Center and Google Ads account are connected, you can get started directly in the Shopware administration panel).

3.) Set a monthly budget: You only pay if potential buyers view your website or product inventory.

Tip: Google takes all the information it needs for these Shopping Ads from your product data feed. That’s why it’s crucial you maintain it well and in a way that makes sense to you. You can read more about this in our FAQ section.

Conclusion: Shopping Ads are the perfect entry into search engine advertising

Shopping Ads are a promising measure to boost your sales. The smart technology does a lot of the work for you which is why this feature is suitable for anyone new to search engine advertising (SEA). For your ads to reach their full potential, it’s recommended to let them run for at least 30 days. Thanks to how straightforward it is to manage your campaigns, you have full control over your costs throughout the entire runtime. You can set daily campaign budgets and pause your campaign whenever you want. In addition, you only pay when a potential customer clicks through to your website or looks at your product inventory. By principle, Shopping campaigns are only shown to the most important target group: users who are actively searching for products.

Now is the perfect time to delve into this highly promising campaign type: Shopware Cloud offers this integration as a convenient sales channel and retailers also benefit from our current offer.

Create sales channel now

Do you have any questions? Have a look at our FAQ section. You can also find out more about this integration in our blog post on free listing in the Google Shopping Tab and in our interview with Christoph Schier, Strategic Partner Manager at Google.

Answers to your questions in the FAQ:

What’s behind Google Ads and how do they relate to Shopping Ads?

I would like to find out more about the smart technology behind Shopping campaigns

Is the Google Shopping Ads integration also available for self-hosted Shopware editions?

Why can’t I set up additional sales channels in Shopware Cloud?

How can I optimise my product data feed as a retailer?

* You can find the full terms and conditions for the voucher here.


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