--- title: "Official press releases of shopware AG | Shopware" description: "Official press releases of shopware AG and always current & detailed information about innovations in the Shopware universe." image: "https://images.ctfassets.net/nqzs8zsepqpi/1FVt8qmJ7jg5Kh7HUvHvO3/d794ab7af7405c256655e5b07b57af2e/og-image-press-en.png" --- # Press releases Here you will find the latest information about Shopware and details about all innovations relating to the Shopware universe. 29/09/2026 [For the Fifth Year in a Row: Shopware Remains the Market Leader in Germany among Commerce Platforms in 2026](https://www.shopware.com/en/press/press-releases/for-the-fifth-year-in-a-row-shopware-remains-the-market-leader-in-germany-among-commerce-platforms-in-2026/ "For the Fifth Year in a Row: Shopware Remains the Market Leader in Germany among Commerce Platforms in 2026") The E-Commerce Report Germany 2026 once again confirms Shopware as the most widely used commerce platform among the 1,000 most relevant B2C e-commerce players in Germany. [Read more](https://www.shopware.com/en/press/press-releases/for-the-fifth-year-in-a-row-shopware-remains-the-market-leader-in-germany-among-commerce-platforms-in-2026/ "For the Fifth Year in a Row: Shopware Remains the Market Leader in Germany among Commerce Platforms in 2026") 29/09/2026 [Shopware Brings Clarity to Agentic Commerce with ACMI](https://www.shopware.com/en/press/press-releases/shopware-brings-clarity-to-agentic-commerce-with-acmi/ "Shopware Brings Clarity to Agentic Commerce with ACMI") The Agentic Commerce Maturity Index shows merchants worldwide in 25 minutes how prepared their whole organization is for Agentic Commerce and where to focus next. [Read more](https://www.shopware.com/en/press/press-releases/shopware-brings-clarity-to-agentic-commerce-with-acmi/ "Shopware Brings Clarity to Agentic Commerce with ACMI") 15/09/2026 [Katrin Krebs appointed Chief Financial & Operating Officer of shopware AG](https://www.shopware.com/en/press/press-releases/katrin-krebs-appointed-chief-financial-and-operating-officer-of-shopware-ag/ "Katrin Krebs appointed Chief Financial & Operating Officer of shopware AG") Experienced finance executive from Germany’s technology sector to assume responsibility for finance and operations on September 15, 2026 [Read more](https://www.shopware.com/en/press/press-releases/katrin-krebs-appointed-chief-financial-and-operating-officer-of-shopware-ag/ "Katrin Krebs appointed Chief Financial & Operating Officer of shopware AG") 01/09/2026 [Intero Technologies launches Shopware-Odoo Connector for seamless ERP and e-commerce processes](https://www.shopware.com/en/press/press-releases/intero-technologies-launches-shopware-odoo-connector-for-seamless-erp-and-e-commerce-processes/ "Intero Technologies launches Shopware-Odoo Connector for seamless ERP and e-commerce processes") Standardized integration solution connects Shopware 6 and Odoo to enable end-to-end digital value chains for small and midmarket businesses [Read more](https://www.shopware.com/en/press/press-releases/intero-technologies-launches-shopware-odoo-connector-for-seamless-erp-and-e-commerce-processes/ "Intero Technologies launches Shopware-Odoo Connector for seamless ERP and e-commerce processes") 11/08/2026 [New Management Structure at shopware AG](https://www.shopware.com/en/press/press-releases/new-management-structure-at-shopware-ag/ "New Management Structure at shopware AG") Joachim Weber, previously CFOO of shopware AG, will become the company’s new CEO. Effective August 17, 2026, he will assume leadership as Co-CEO alongside company founder Sebastian Hamann. [Read more](https://www.shopware.com/en/press/press-releases/new-management-structure-at-shopware-ag/ "New Management Structure at shopware AG") 22/07/2026 [Analyst Report: Shopware Named a Strong Performer in Annual 2026 Commerce Solutions Evaluation](https://www.shopware.com/en/press/press-releases/analyst-report-shopware-named-a-strong-performer-in-annual-2026-commerce-solutions-evaluation/ "Analyst Report: Shopware Named a Strong Performer in Annual 2026 Commerce Solutions Evaluation") Leading global research firm notes that, “Shopware is a best fit for B2B organizations seeking strong core commerce functionality.” [Read more](https://www.shopware.com/en/press/press-releases/analyst-report-shopware-named-a-strong-performer-in-annual-2026-commerce-solutions-evaluation/ "Analyst Report: Shopware Named a Strong Performer in Annual 2026 Commerce Solutions Evaluation") 10/06/2026 [Shopware Community Day 2026: Shopware Becomes the Open Commerce Infrastructure for the Agentic Era ](https://www.shopware.com/en/press/press-releases/shopware-community-day-2026-shopware-becomes-the-open-commerce-infrastructure-for-the-agentic-era/ "Shopware Community Day 2026: Shopware Becomes the Open Commerce Infrastructure for the Agentic Era ") At Shopware Community Day 2026 in Cologne, more than 1,500 merchants, partners, and developers gathered to hear Shopware’s answer: an open commerce infrastructure for the agentic era. [Read more](https://www.shopware.com/en/press/press-releases/shopware-community-day-2026-shopware-becomes-the-open-commerce-infrastructure-for-the-agentic-era/ "Shopware Community Day 2026: Shopware Becomes the Open Commerce Infrastructure for the Agentic Era ") 10/06/2026 [Shopware Launches Shopware Payments in Partnership with PayPal](https://www.shopware.com/en/press/press-releases/shopware-launches-shopware-payments-in-partnership-with-paypal/ "Shopware Launches Shopware Payments in Partnership with PayPal") Shopware, a leading open-source ecommerce platform, today announced the launch of Shopware Payments, its platform-native payments solution powered by PayPal. [Read more](https://www.shopware.com/en/press/press-releases/shopware-launches-shopware-payments-in-partnership-with-paypal/ "Shopware Launches Shopware Payments in Partnership with PayPal") 10/06/2026 [Shopware Visionary Award 2026: MissPompadour, BUS and Villa Schmidt win](https://www.shopware.com/en/press/press-releases/shopware-visionary-award-2026-misspompadour-bus-and-villa-schmidt-win/ "Shopware Visionary Award 2026: MissPompadour, BUS and Villa Schmidt win") As part of Shopware Community Day on June 10, 2026, Shopware presented the Shopware Visionary Award for the second time. [Read more](https://www.shopware.com/en/press/press-releases/shopware-visionary-award-2026-misspompadour-bus-and-villa-schmidt-win/ "Shopware Visionary Award 2026: MissPompadour, BUS and Villa Schmidt win") 29/05/2026 [Shopware brings back AI Superstars Summit to help merchants turn AI ideas into deployed solutions ](https://www.shopware.com/en/press/press-releases/shopware-brings-back-ai-superstars-summit-to-help-merchants-turn-ai-ideas-into-deployed-solutions/ "Shopware brings back AI Superstars Summit to help merchants turn AI ideas into deployed solutions ") Shopware today announced the return of the AI Superstars Summit, a free four-week online programme developed to help merchants, digital leaders, and developers move from AI exploration to execution. [Read more](https://www.shopware.com/en/press/press-releases/shopware-brings-back-ai-superstars-summit-to-help-merchants-turn-ai-ideas-into-deployed-solutions/ "Shopware brings back AI Superstars Summit to help merchants turn AI ideas into deployed solutions ") 20/05/2026 [Agenda for SCD 26 finalized: Agentic Commerce, B2B and many speaker highlights](https://www.shopware.com/en/press/press-releases/agenda-for-scd-26-finalized-agentic-commerce-b2b-and-many-speaker-highlights/ "Agenda for SCD 26 finalized: Agentic Commerce, B2B and many speaker highlights") Shopware Community Day 2026 will take place on June 10, 2026, at Confex in Cologne. [Read more](https://www.shopware.com/en/press/press-releases/agenda-for-scd-26-finalized-agentic-commerce-b2b-and-many-speaker-highlights/ "Agenda for SCD 26 finalized: Agentic Commerce, B2B and many speaker highlights") 06/05/2026 [Shopware partners with Smart Solutions to power complex eCommerce solutions for B2B and B2C merchants ](https://www.shopware.com/en/press/press-releases/shopware-partners-with-smart-solutions-to-power-complex-ecommerce-solutions-for-b2b-and-b2c-merchants/ "Shopware partners with Smart Solutions to power complex eCommerce solutions for B2B and B2C merchants ") Shopware , has joined forces with Smart Solutions, a renowned agency and trusted partner for compliance, strategy, and seamless ecommerce growth. [Read more](https://www.shopware.com/en/press/press-releases/shopware-partners-with-smart-solutions-to-power-complex-ecommerce-solutions-for-b2b-and-b2c-merchants/ "Shopware partners with Smart Solutions to power complex eCommerce solutions for B2B and B2C merchants ") 21/04/2026 [Shopware ranks No. 1 in open source ecommerce software in Emerce 100 2026](https://www.shopware.com/en/press/press-releases/shopware-ranks-no-1-in-open-source-ecommerce-software-in-emerce-100-2026/ "Shopware ranks No. 1 in open source ecommerce software in Emerce 100 2026") The Dutch business magazine Emerce has published the 21st edition of the Emerce 100, its annual special issue in which decision-makers from the online industry evaluate service providers across dozens of categories. [Read more](https://www.shopware.com/en/press/press-releases/shopware-ranks-no-1-in-open-source-ecommerce-software-in-emerce-100-2026/ "Shopware ranks No. 1 in open source ecommerce software in Emerce 100 2026") 23/03/2026 [“Visionary Award” – Shopware honours outstanding online shops](https://www.shopware.com/en/press/press-releases/visionary-award-shopware-honours-outstanding-online-shops/ "“Visionary Award” – Shopware honours outstanding online shops") Following the successful inaugural edition last year, Shopware is once again presenting the Shopware Visionary Award this year—an award that recognises e-commerce companies boldly shaping the future of commerce. [Read more](https://www.shopware.com/en/press/press-releases/visionary-award-shopware-honours-outstanding-online-shops/ "“Visionary Award” – Shopware honours outstanding online shops") 25/02/2026 [Shopware and Webwinkel Vakdagen Continue International Event Partnership in 2026](https://www.shopware.com/en/press/press-releases/shopware-and-webwinkel-vakdagen-continue-international-event-partnership-in/ "Shopware and Webwinkel Vakdagen Continue International Event Partnership in 2026") The organizer of the largest e-commerce trade fair in the Netherlands, Webwinkel Vakdagen (WWV), and the leading open commerce platform Shopware are continuing their international event partnership in 2026. [Read more](https://www.shopware.com/en/press/press-releases/shopware-and-webwinkel-vakdagen-continue-international-event-partnership-in/ "Shopware and Webwinkel Vakdagen Continue International Event Partnership in 2026") 26/01/2026 [Agentic Commerce Alliance Continues to Grow with Strong Wave of New Members](https://www.shopware.com/en/press/press-releases/agentic-commerce-alliance-continues-to-grow-with-strong-wave-of-new-members/ "Agentic Commerce Alliance Continues to Grow with Strong Wave of New Members") B2B Ecommerce is facing a decisive turning point. Rising customer expectations, complex system landscapes, and increasing pressure to automate are creating major challenges for companies. [Read more](https://www.shopware.com/en/press/press-releases/agentic-commerce-alliance-continues-to-grow-with-strong-wave-of-new-members/ "Agentic Commerce Alliance Continues to Grow with Strong Wave of New Members") 15/01/2026 [Shopware Shares B2B Expertise: New Whitepaper “B2B Ecommerce Compass 2026” and “B2B Future Forum” Provide Guidance for the Future ](https://www.shopware.com/en/press/press-releases/shopware-shares-b2b-expertise-new-whitepaper-b2b-ecommerce-compass-2026-and/ "Shopware Shares B2B Expertise: New Whitepaper “B2B Ecommerce Compass 2026” and “B2B Future Forum” Provide Guidance for the Future ") B2B Ecommerce is facing a decisive turning point. Rising customer expectations, complex system landscapes, and increasing pressure to automate are creating major challenges for companies. [Read more](https://www.shopware.com/en/press/press-releases/shopware-shares-b2b-expertise-new-whitepaper-b2b-ecommerce-compass-2026-and/ "Shopware Shares B2B Expertise: New Whitepaper “B2B Ecommerce Compass 2026” and “B2B Future Forum” Provide Guidance for the Future ") 11/12/2025 [Shopware Community Day 2026: Tickets Now Available – SCD Returns to Cologne on June 10](https://www.shopware.com/en/press/press-releases/shopware-community-day-2026-tickets-now-available-scd-returns-to-cologne-on/ "Shopware Community Day 2026: Tickets Now Available – SCD Returns to Cologne on June 10") Ticket sales for Shopware Community Day 2026 (SCD 2026) are now open. Those who secure their tickets early will benefit from reduced prices. [Read more](https://www.shopware.com/en/press/press-releases/shopware-community-day-2026-tickets-now-available-scd-returns-to-cologne-on/ "Shopware Community Day 2026: Tickets Now Available – SCD Returns to Cologne on June 10") 03/12/2025 [Shopware and Klaviyo Announce Platinum Technology Partnership](https://www.shopware.com/en/press/press-releases/shopware-and-klaviyo-announce-platinum-technology-partnership/ "Shopware and Klaviyo Announce Platinum Technology Partnership") Shopware and Klaviyo today announced a strategic partnership designating Klaviyo as Shopware’s Platinum Technology Partner and recognizing Klaviyo as Shopware’s leading B2C CRM partner. [Read more](https://www.shopware.com/en/press/press-releases/shopware-and-klaviyo-announce-platinum-technology-partnership/ "Shopware and Klaviyo Announce Platinum Technology Partnership") 18/11/2025 [Commerce Operations Foundation Launches Order Network eXchange, The New Standard Linking Agentic Commerce and Other Selling Channels to the World of Fulfillment](https://www.shopware.com/en/press/press-releases/commerce-operations-foundation-launches-order-network-exchange-the-new/ "Commerce Operations Foundation Launches Order Network eXchange, The New Standard Linking Agentic Commerce and Other Selling Channels to the World of Fulfillment") Vendors and brands representing over $1 trillion in GMV unite to create a faster, smarter, and more connected flow of orders for the agentic commerce era. [Read more](https://www.shopware.com/en/press/press-releases/commerce-operations-foundation-launches-order-network-exchange-the-new/ "Commerce Operations Foundation Launches Order Network eXchange, The New Standard Linking Agentic Commerce and Other Selling Channels to the World of Fulfillment") ## Contact ![Wiljo Krechting](https://www.shopware.com/media/pages/press/image-contact.jpg) ### Wiljo Krechting Manager Public Relations Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal theaustralian.com. --- Worldwide: [00 800 746 7626 0](tel:0080074676260) Fax: +49 (0) 2555 92885-99 Subscribe to the newsletter: [public.relations@shopware.com](mailto:public.relations@shopware.com) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://www.shopware.com/#organization","name":"shopware AG","legalName":"shopware AG","url":"https://www.shopware.com/","logo":{"@type":"ImageObject","@id":"https://www.shopware.com/#logo","url":"https://images.ctfassets.net/nqzs8zsepqpi/1QpalaqpkTYUuSoIv7TfBl/d176371d655b4b43ecdd1df2d5e2d6ff/shopware_logo_brand.svg","width":512,"height":512,"caption":"Shopware"},"image":{"@id":"https://www.shopware.com/#logo"},"description":"Shopware is an open commerce platform vendor combining enterprise B2B features, modular flexibility, open-source freedom and agentic 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