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See for yourself!

Start your online business now and create your own online shop today!

  • Start free!
  • Easy to set up!
  • No technical know-how necessary!
The carefree package for those just getting started

Shopware Starter Edition

Shopware's Starter Edition is your all-in-one solution from the cloud based on our renowned open commerce platform – for your effortless and risk-free start in digital commerce.

Fastest time-to-market: The Starter Edition empowers you to realise even the most ambitious business ideas quickly and sustainably. You get everything "out-of-the-box" from us, but of course with the full power of Shopware. Scale and grow your business model in unlimited ways. Leverage your growth potential!

With Shopware there are no lock-ins: You are free, and always will be.

Shopware 6

Starter Edition


Your online shop in three easy steps

Start smart – rise fast: turn your business idea into a successful online shop in just a few mouse clicks.


1. What will you name your shop?

Think of a simple and meaningful name and make it your own domain.


2. Design your shop

Set up products and categories and choose a design template.


3. Off you go!

Use your preferred sales channels to reach your customers wherever they are.

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The Starter Edition comes with: the right set of tools for your success

Whatever you’re selling: with the Starter Edition, the sky’s the limit. From fashion and electronics to art and wine, anything’s possible. The Starter Edition provides you with comprehensive Shopware 6 features as well as ecommerce and marketing tools.


Your professional ecommerce business is just a few clicks away!

There's a lot to consider when starting your ecommerce business: Hosting, availability, maintenance and updates all require technical know-how and continuous attention. But with Shopware's cloud solutions we'll take care of the administration, so that you can solely focus on growing your business right from the start.

Shopware 6 - Shopping experiences

No programming required

You don’t need any coding skills to run your Cloud shop. You can get started right away. To do so, you can access all the important features in the shop. Thanks to its various integrations, you won’t waste any time before your shop goes live. Whether it’s payment, shipping or stylish designs – you have lots of possibilities from the very start.

Responsive Design

Create beautiful designs that can be viewed on all devices

You don’t have to be a web designer to get the perfect design! Simply choose from the available design templates to serve as the perfect shop window. All designs are, of course, optimised for mobile (responsive). This allows your customers to shop on any terminal device such as smartphone, tablet, or computer. You can also customise using drag & drop.


Benefit from an intuitive administration

An easy-to-grasp interface, a clean navigation with minimal menu items, and a consistent design: this allows you to focus on what matters most – your core business.


Our experience helps your success

With over 20 years of experience and more than 100,000 retailers, Shopware is a leading online shop provider from Germany. You, too, can benefit from our expertise!

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Make your shop visible

Thanks to integrated SEO features such as rich snippets, breadcrumbs, meta and canonical tags, your shop is ideally equipped for organic searches.

Simply connect with popular payment methods

Advance payment, invoice and cash on delivery are already set as default payment options. With our partner Mollie, a leading payment service provider in Europe, you can offer other major payment methods. For instance, Mollie enables you and your customers to pay by credit card, Klarna invoice, Apple Pay and many more. PayPal is also available as a further payment provider.

These payment methods can be directly integrated into your shop. This way, you can provide your customers with lots of options and optimise the checkout process without the need to set up an account with each individual payment service provider. In addition, you benefit from transparent pricing and guaranteed security.

Credit card

Credit card

Klarna invoice

Klarna invoice

Apple Pay

Apple Pay



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Integrate popular shipping service providers in a few simple steps

With our partner Sendcloud, Europe’s number 1 shipping tool for online shops, you can easily optimise your shipping process and make use of the benefits provided by several shipping service providers with just one registration. In a few steps, you can select popular shipping service providers, process your orders, print your return labels with just one click and process returns smoothly. You can also send automated tracking emails to your customers to keep them up to date about their order.

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Expand your online shop with attractive apps and themes

A variety of extensions are available for you and your online shop in the Shopware Store. Without any coding skills, you can develop your online shop’s range of features how ever you like. A selection of themes also offers you plenty of opportunities to customise your shop design.


Your security is important to us

To make sure your online shop is GDPR-compliant, we have added compliant features to the Shopware Cloud and always adhere to the current legal environment – offering you a professional basis at all times. We also use modern security standards and multi-level encryption.

The right functionality for your individual requirements

Cost transparency and predictability are important to you! That's why our cloud solution is available in different editions after your extensive test phase. You can choose the model that suits you best, depending on your individual requirements. With the Free Version, you start free of charge and only pay a small revenue share when you generate sales. The best: You can upgrade to a more comprehensive edition at any time.

  • Full cost transparency
  • Flexible growth options
  • All Shopware cloud plans are cancellable on a monthly basis


The solution for a quick and easy start - regardless of whether you are new to e-commerce or see yourself as a start-up with ambitions. This plan gives you all the basics you need to start your online shop without a monthly fee.

€0.00* per month
+ 3% Revenue sharing


The solution for all traders with growth potential. In addition to all the basic functions from the Free Plan, you receive additional sales channels, features for international sales, rights and role management and support.

€29.00* per month
+ 1.5% Revenue sharing

Our happy customers and their successful online shops

Take a look at our customers’ numerous success stories as they share exciting inspiration for your business with Shopware.

Write your own success story and get started today

Get on board too: get started on your own online shop today and sell your products online!

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Your opinion matters to us!

Honest feedback is valuable and our basis for improvement. That's why we're asking you to take part in our latest survey on Shopware as a brand. It will probably take you less than 5 minutes.