---
title: "Grow your way. Wholesale & Distribution Commerce with Shopware | Shopware"
description: "Shopware delivers business-critical ecommerce for wholesale and distribution: simplify operations, enable B2B self-service, and scale confidently."
image: "https://images.ctfassets.net/nqzs8zsepqpi/3NYkRwZidJbI1LVS47whRm/697ace6de778f67e48d6dbc76d62af40/og-image-solutions-wholesale-distribution-en.jpg"
---

Wholesale and Distribution

# Grow your way. Unify channels and scale high-value Wholesale orders

Wholesale and distribution businesses are managing more channels, larger assortments, and increasingly demanding buyers than ever before. Customers expect personalized pricing, real-time inventory visibility, seamless reordering, and consistent experiences across ecommerce, sales representatives, branches, marketplaces, and procurement systems.

Shopware delivers business-critical commerce that fits how you sell – helping wholesale and distribution merchants unify operations, automate processes, and scale across markets without turning growth into disruption.

Sell everywhere. Serve better.

Book your free demo

Get in touch 

![A warehouse employee uses a laptop at a packing station in a modern distribution center. Cardboard boxes and shelving are visible in the background, illustrating digital order management and warehouse operations.](https://images.ctfassets.net/nqzs8zsepqpi/DCrS7LNkTLo93k65gGH4j/45873ba1fe3dd6b26e1e6d467c2f75f0/industry-lp-wholesale-distribution-hero.jpg?fm=jpg&w=410&q=80)

![Logo of the Brand "G. Wurm"](https://images.ctfassets.net/nqzs8zsepqpi/7rCBJPANR1VeGNy1FdxnBp/5007f4a00a4557faa49daa9cfd943000/gwurm.jpeg?fm=png&h=36&q=85)

> “Shopware convinced us because it is the ideal platform for a modern, international B2B shop while still leaving room for individual developments. From an economic perspective, the licensing model was also the best on the market – transparent, fair, and scalable.”

[Jonathan Roxlau](https://www.shopware.com/en/customers/case-studies/g-wurm/), Head of Digital at G. Wurm

## Sell everywhere. Serve better.

Wholesale and distribution leaders are mastering complexity by unifying channels, empowering buyers with self-service, and automating operations across their commerce ecosystem.

### Unify every channel and deliver a consistent buying experience

Coordinate ecommerce, sales teams, branches, marketplaces, and partner networks from one commerce platform. Maintain control across markets while giving buyers a seamless experience wherever they engage.

- Region- and account-specific catalogs
- Localized pricing and customer-specific assortments
- Channel-specific inventory visibility
- Centralized product and content management

### Scale high-value transactions without compromising performance

Handle large assortments, negotiated pricing, and growing order volumes with the speed and reliability your customers expect.

- Support large catalogs, variants, bundles, and kits
- Reliable search and checkout for complex purchasing journeys
- Consistent performance during seasonal peaks and demand spikes
- Scalable architecture that grows with your business

### Empower buyers with self-service and reduce purchasing friction

Give customers the flexibility to research, order, reorder, and manage purchases independently while maintaining governance and control.

- Customer-specific pricing is applied automatically
- Quick order and reorder functionality
- Role-based permissions and approval workflows
- Multi-user company account structures

### Connect systems, automate workflows, and improve operational efficiency

Eliminate manual work and reduce downstream errors by keeping business-critical data synchronized across your technology ecosystem.

- Synchronize ERP, PIM, OMS, CRM, and procurement platforms
- Automate processes using rules and workflows
- Maintain accurate pricing, inventory, and product data
- Personalize experiences with connected business data

## Power that scales with you

Shopware delivers the flexibility of an enterprise platform with the agility to move quickly. It adapts to complex scenarios, maintains high performance under pressure, and supports you as you grow across markets, channels, and business models.

### Full transparency, flexibility, and ownership

Commerce today rarely fits into a single system – or a single market. Shopware’s open-source, API-first architecture gives you freedom: build the setup you need, integrate the tools you trust, and adapt fast as your business evolves.

### B2B Capabilities your customers expect – natively

B2B Components offer a comprehensive set of features including role-based access, approvals, and quick ordering.

### Multi-store, -brand and -country management from one backend

Go live in seconds and maintain omnichannel control for new channels, currencies, languages, and international tax in one place

### Automating without the code

Utilise Rule- and Flow-builders to enable flexible, no-code automation, saving an average of 4 hours per week, or let [Shopware Copilot](https://www.shopware.com/en/products/shopware-intelligence/copilot/) analyze, decide, and execute on your behalf.

### Save 40% on integration costs with Nexus

[Shopware Nexus](https://www.shopware.com/en/products/shopware-nexus/) makes it easy to connect and integrate your IT-systems (ERP, PIM, etc…) directly with your commerce, saving 40%¹ on integration costs.

### Protect revenue with 99.99%² uptime on PaaS

Run complex business models on [PaaS](https://www.shopware.com/en/products/shopware-paas/), with greater control over your code, integrations, and customer experience while Shopware manages infrastructure, scaling, and security.

[Compare plans](https://www.shopware.com/en/pricing/ "Compare plans")

The Forrester Wave™: Commerce Solutions, Q3 2026

## Strong Performer

“Shopware is a best fit for B2B organizations seeking strong core commerce functionality.” - Emily Pfeiffer, Principal Analyst, Forrester

Shopware’s high scores for vision, innovation, roadmap, adoption, and pricing transparency reflect a platform engineered to orchestrate complex operations and support long-term growth.

[Access the full report](https://www.shopware.com/en/forrester-wave-report/ "Access the full report")

![Forrester Wave 2026 Graphic, Strong Performer Placement, 1480px x 1200px, transparent background](https://images.ctfassets.net/nqzs8zsepqpi/3Ymih7f8CGCwgp2SnyfwwB/d26245c26110d919206116e11b7d2e5c/forrester_wave_white_background_transparent_graphic_1200h_1480x1200.png?fm=jpg&w=410&q=80)

## Get a dedicated account manager. One you’ll actually know by name. 

- Personal account manager with our Beyond plan
- 1 hour service reaction time
- Personal onboarding

Till

![Till](https://images.ctfassets.net/nqzs8zsepqpi/2foiHgtrCOq1mRhKoVcPfZ/190a3e2d6f241aef5adf2f06b5a0aa31/avatar-till-kestermann.png?fm=png&w=24&q=85 "avatar-till-kestermann")

Book your free demo

[Find your plan](https://www.shopware.com/en/pricing/ "Find your plan")

## Wholesale success stories

## Frequently asked questions

### Can Shopware support global operations?

Yes. Shopware enables multi-brand, multi-country, and multi-language setups with centralized management, allowing you to scale across markets while maintaining control.

### How does Shopware improve B2B buying experiences?

It provides native B2B functionality such as account-specific pricing, quick order, approvals, and self-service portals, reducing friction and manual workload for both customers and sales teams.

### What makes Shopware suitable for integration-heavy environments?

Its API-first architecture allows seamless integration with ERP, PIM, OMS, CRM, and marketplaces, ensuring real-time, unified data across systems.

### How does Shopware ensure reliability during peak demand?

Shopware is designed for high performance and scalability, delivering stable operations and 99.99%² uptime with PaaS even under heavy traffic and large catalog sizes.

## Commerce that understands Wholesale & Distribution

Flexible architecture designed for growth, connectivity and freedom.

Book your free demo

Get in touch

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