Events, news and business insights: Get a glimpse at the company behind the product.
SCD 2026 is coming to Cologne, again. Explore what’s next for the Shopware ecosystem – three stages, Visionary Award, and last Early Bird tickets.
The Global Kick-Off event for all Shopware employees recently took place. This blog post offers insights into the program, the atmosphere, and the key topics discussed.
A year of challenges, milestones, and shared success – join us as we look back on 2025 and say thank you to the Shopware community.
Discover how Shopware Consulting Services prepare your online store for high-traffic seasons – with expert performance optimization, scalability audits, and peace of mind when it matters most.
With this blog post we reach out to inform you about postponing the next Shopware major release from 2026 until 2027. Read to learn why we did this change and what happens to extended support.
Discover why Gartner® named Shopware a Visionary in the 2025 Magic Quadrant™ for Digital Commerce – and how innovation drives our open ecosystem.
Shopware confirmed as the leading shop system in Germany for the fourth year in a row – strengthening its role as a trusted partner for merchants across Europe and beyond.
From AI & Agentic Commerce to B2B innovations and the afterparty: Shopware Community Day 2025 was a huge success – here are the highlights.
At the Shopware Community Day 2025, the Shopware Visionary Award was presented for the very first time. Discover the three winning merchants and why they are true pioneers in digital commerce.
Discover the five most common TCO lessons from 100 Shopware customers – and see how brands like Veolia, Virgin Active, Beijer Ref, Thomas Philipps, and PMG cut hidden costs and boosted efficiency.
Postponed? Yes. Canceled? Never. The Shopware Community Day is happening – on September 16, right in a back-to-back ecommerce double feature with DMEXCO. Find out all the details here!
Recently, we spoke with over 40 merchants about their daily challenges and priorities. This article highlights five key insights from those conversations – and how they’re shaping the future of Shopware.
Discover why Agentic Commerce is more than a trend – and how Shopware and industry leaders are building the future of AI-powered, brand-driven ecommerce.
Shopware shines in the 2025 Paradigm B2B Midmarket Report with 11 out of 12 medals – including 6 golds. Discover why Shopware is a top B2B ecommerce solution and what’s next on the roadmap.
What happens when AI meets community? Learn how Shopware explored the future of commerce, agentic AI, and real-world use cases together with partners and guests at the AI BBQ 2025.
As part of a special event, Shopware CEO Sebastian Hamann teamed up with our product experts to present new features around AI, Agentic Commerce, B2B, and more. Learn all about it in this blog post!
The Shopware Community Hub supports both your personal journey and the collective strength of the community, empowering all of us to grow together and succeed.
Shopware shines in G2's 2025 Report, continuing its 2024 ecommerce success. In this blog post, you'll learn exactly what G2 is, how the review platform works, and which awards Shopware was able to secure in 2025.
Looking to hit the ground running in the new year? Upgrade your online shop with a new theme or streamline your processes with a new app. Our list of top-rated extensions will help you get there!
![Sebastian Hamann's vision for the future of digital commerce – Interview at the DMEXCO [with video]](https://images.ctfassets.net/nqzs8zsepqpi/64F2Y28nnChNUAM6wWqHZe/3dc13bb594367036340a0197e4d00878/Fireside-Chat-SEH-blog_860x325_EN.jpg?fm=jpg&w=420&q=80 "Sebastian Hamann's vision for the future of digital commerce – Interview at the DMEXCO [with video]")
Discover the most important insights from the interview with Shopware CEO Sebastian Hamann at DMEXCO. Find out why flexibility, automation and emotional customer experiences are crucial to the future success of ecommerce!
Discover how Groove Commerce highlights the benefits of Shopware, including tips on choosing an agency, B2B ecommerce strategies, SEO best practices, and development tips. Learn how to maximize your platform with expert insights and comprehensive guides.
IDC MarketScape names Shopware a Major Player in B2B Digital Commerce Applications for mid-market growth & B2C Digital Commerce Platforms for mid-market growth and a Leader in Headless Digital Commerce Applications for mid-market growth. Find out more!
A list of 10 merchants from around the globe that have seen significant results from their Shopware online shop.
In this article, you will get exclusive insights into real PaaS customer projects of the agency basecom. Find out how you can achieve more flexibility and scalability with Shopware PaaS and save costs at the same time.
Shopware and rooom are collaborating to enable the integration of 3D product displays, virtual showrooms, and new shopping experiences. Learn more about the benefits and prospects in this post.
Shopware Community Day was just a few weeks ago. Dive back into the event through this post, watch the recordings of the exciting talks, and let the images and impressions of the two-day event wash over you.
In May, four new features were presented at the Shopware Community Day that have a lot to offer – whether in terms of Artificial Intelligence, Spatial Commerce or B2B. Find out more about the new functions and benefits for your business here!
Shopware provides a scalable, open-source platform tailored for mid-market ecommerce, offering the simplicity and power needed for businesses aiming to grow efficiently and affordably.
Shopware was examined for the first time in a Forrester Wave™ Report and is thus considered by the analyst firm as one of the 14 most significant B2B Commerce solutions. Dive deeper here!
Would you like to know what Shopware founder Stefan Hamann thinks of his Hawaiian shirt and why fashion disasters will soon be a thing of the past? Virtual fittings make it possible and will positively change ecommerce! Read more about it here!
