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Friday is a full-service digital agency based in Hardenberg and Zwolle, where strategy, data intelligence, brand & design, AI, development, and marketing come together.

As a Shopware Gold Partner, we look beyond the tech. Before writing a single line of code, we dive deep into the business: What drives the organisation? Where do processes stall? What will the platform need to accomplish in five years that it can’t do today? We turn those insights into a commerce platform that scales businesses, not just an implementation that ends at go-live.

Rather than acting as an external vendor, we operate as an extension of your team. We combine platform, marketing, and AI into a single strategic partnership, treating people, technology, and process as an interconnected whole rather than separate workstreams.

Proof of this approach: the Shopware B2B platform we built for BUS Industrial Tools won the Shopware Visionary Award.