Three-part picture with Swiss flag in the centre. Left: Workshop scene with several people. Centre: Cheerful group of six people with a view of a city. Right: Two men in conversation, one wearing a dark blue Shopware T-shirt and laughing heartily.

Bridging research and digital practice

Collaborating to shape digital commerce in Switzerland

Shopware and XeroGrafiX, as Platinum Partners, proudly support the Online Merchant Survey led by Dr. Darius Zumstein, Professor of Digital Marketing at FHNW. This collaboration is all about empowering merchants with real, actionable insights. By championing authentic merchant data, Shopware is the first ecommerce vendor to actively back this initiative.

Go to the survey Learn more about Shopware

Title page of the study ‘Online Retailer Survey 2025’ by ZHAW and FHNW on AI applications in e-commerce. Blue area with title, authors (Darius Zumstein and Fabian Oehninger) and reference to foreword by Gerrit Heinemann. Logos of numerous partner companies below, including Worldline, Shopware, PostFinance and TWINT.

Annual research on digital commerce

Insights from 600+ merchants in the DACH region

The Online Merchant Survey is one of the most important studies on digital commerce in the German-speaking world, offering data-driven insights into the realities of ecommerce. In 2025, it will be conducted for the eighth year in a row. Last year, 620 merchants from Switzerland, Austria, and across the DACH region took part – including B2C and B2B retailers as well as manufacturer brands. The results of the latest survey will be published in the 2025 edition of the Online Merchant Study, set to be released in September by ZHAW and FHNW.

As Platinum Partners, Shopware and XeroGrafiX proudly support the study and help make valuable market insights accessible to ecommerce professionals in Switzerland and Austria – providing a trusted foundation for strategic decision-making.

Go to the survey Explore the 2024 study

Specialist conference in Swiss online retail

E-Commerce Best Practice Day 2025

As a thank-you for participating in the survey, all merchants will receive a free ticket to the E-Commerce Best Practice Day. Join us for a full day of practical insights, academic perspectives, and hands-on best practices — featuring over 26 expert talks, emerging technology trends, and meaningful peer exchange with ecommerce professionals from across the region.

Upcoming dates

E-Commerce Best Practice Day 2025

Specialist conference in Swiss online retail

🗓️ Date: June 20, 2025 📍 Location: FHNW Campus, Olten 🕖 Time: 8:30 AM – 8:00 PM CEST

Launch: Online Merchant Study 2025

🗓️ Date: September 25, 2025

AI in Ecommerce: Applications, Opportunities, and Challenges

A study by ZHAW & FHNW, authored by Darius Zumstein & Fabian Oehninger

Report Launch Party

🗓️ Date: September 26, 2025

[More information will be provided shortly.]

Shaping the future of swiss ecommerce with Shopware

Seamless expansion

Multi-storefront, multi-channel, and multi-inventory features let you manage all sales channels and warehouses from a single platform – ideal for scaling internationally.

Data privacy & security

With SOC 2 certification, GDPR compliance, AWS hosting, and regular updates, Shopware meets the highest standards for trust and data protection.

Sustainability & inclusion

Shopware helps you meet ESG standards and accessibility requirements, boosting brand reputation and building long-term customer loyalty in a demanding market.

Localized Shopping Experiences

Multi-language, multi-currency, multi-payment, and multi-catalog capabilities enable personalized, locally relevant commerce for multilingual markets like Switzerland.

Immersive commerce

Storytelling tools and interactive 3D elements create high-quality, engaging shopping experiences – perfect for premium, wellness, and specialty products.