Shoptoberfest 2024

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Endless flexibility with out-of-the-box simplicity

Thanks to our headless architecture and API-first approach, you can tailor your best-of-breed environment to your needs, choosing and combining the functions you want.

Find out more about headless commerce

Or leverage out-of-the box capabilities

Content management system
Content management system
Product information management
Product information management
Order management system
Order management system
Channel management
Channel management
Custom products

One platform for multiple business models

Thanks to its highly flexible design, Shopware can be tailored to meet the complex requirements of any business model — B2B, B2C, or D2C.

Discover B2B with Shopware
Business models

Endless customization and expandability

It’s easier than ever to combine and integrate functions and extensions. Open commerce opens the door to a global network of experts, letting you easily and quickly implement your vision. Make your dream a reality and perfect your business with no limits, lock-ins, or wasted time.

Data control mood

Own your customer

Maintain an overview of and access to your most important asset — your customer data — at all times. Receive exciting insights to continuously improve the shopping experience.

Highest flexibility

Scale your online project with maximum flexibility and grow your business seamlessly across all touchpoints and channels.

Learn more about omnichannel commerce
Sales Channels
Multi catalogs
Multi catalogs

Create special product catalogs tailored to your target groups.

Multi language
Multi language

Go global by making your online store available in your customer’s native language.

Multi storefronts
Multi storefronts

Effortlessly and centrally operate a variety of storefronts in one environment.

Multi inventory
Multi inventory

Manage multiple warehouses and inventories for quicker deliveries.

Multi channels
Multi channels

Increase your reach and take your products straight to your customers in any sales channel.

Multi pricing
Multi pricing

Configure product prices based on your customer groups or marketing strategy.

Multi currency
Multi currency

Improve the shopping experience by letting your customers pay in their local currency.

Multi shipping
Multi shipping

Choose your shipping service providers based on customer expectations.

Multi payment
Multi payment

Offering the right payment methods is essential for successful ecommerce. That’s why we give you the freedom of choice: Choose your preferred payment methods from an open ecosystem and take ownership of your checkout process. Expand your business in no time and discover new markets with global payment solutions, e.g., PayPal and others.

Payments on the mobile phone
Automation & AI

Make your commerce flow

Let your ecommerce platform work for you. Thanks to our powerful features and automation processes, manual tasks are a thing of the past. Quickly and simply implement complex business models so you can focus on what really matters.

AI Copilot

AI-generated content for Shopping Experiences

AI export assistant

See all AI Copilot features
AI Copilot mood

Flow Builder

Flow Builder is all about you and your needs. Simplify and automate even the most complex business processes without writing a single line of code.

Flow preview

Choose different Flow Builder templates and use Flow Builder preview to ensure that everything runs smoothly or to schedule actions, like sending emails, with delayed flows.

Delayed flows

Say goodbye to predefined or restrictive business processes. Design and adjust your workflows to suit your needs.

Learn more about Flow Builder

Rule Builder

No limits. Guaranteed. With Rule Builder, we’re breaking boundaries and freeing you to design the business model that best suits your needs — without changing your processes to fit the software. Create flexible rules to customize your prices, shipping costs, or content.

Learn more about Rule Builder
Rule Builder moodRule Builder visual
  • CheckmarkNo programming necessary (no-code approach)
  • CheckmarkIntuitive rule definition
  • CheckmarkEasy to use thanks to the preview function

Dynamic Access

Create unique customer journeys. In B2B, you can decide which products customers can see, or use Dynamic Access to automatically display personalized content to your target customer group.


Improve customer retention by allowing customers to automatically reorder products. Shopware lets you define conditions for subscriptions.

Returns management

Manually manage customer returns directly in your Admin area. Plus, you can offer a self-service portal where customers can intuitively manage returns in their accounts.

Next-level CX

Build the exceptional

People crave inspiration, uniqueness, and a sense of belonging. At Shopware, we make it easy to raise the ecommerce bar and offer your customers the experience they deserve.

Premium themes

Little effort, big effect: Renew the design of your online store. Choose between our modern premium themes and customize the design as you like.

Premium themes

Social commerce

Wherever your customers are, that’s where you want to be. Sell your products on platforms such as Instagram, Facebook, and Pinterest to increase sales and brand awareness.

Social commerce

Custom products

Whether individual text, favorite font or color: With Custom Products you can offer your customers tailor-made products. Define the selection interface according to the product and the opportunities: from checkboxes and text fields to a detailed step-by-step mode.

Custom products
Foundation first!

Get the best solution for your business

Whether SaaS, PaaS, or self-hosted –

choosing the right solution to support your individual business needs is crucial.

SaaS, PaaS, or self-hosted
SaaS - Icon


  • CheckmarkAutomatic software updates
  • CheckmarkCarefree hosting and infrastructure maintenance
  • CheckmarkFull control over your resources
  • CheckmarkScaling mechanism and full expandability
PaaS - Icon


  • CheckmarkAll benefits from Shopware SaaS, as well as:
  • CheckmarkMaximum customizability
  • CheckmarkPerformance monitoring
  • CheckmarkDev tools to test and create efficient processes
Self-hosted - Icon


  • CheckmarkHosted on your own server or your chosen hosting provider
  • CheckmarkExtensive customization options
  • CheckmarkCustom programming possible
  • CheckmarkLocal storage of data
High Performance

Make it better, faster with Shopware

Build the exceptional and take your business to the next level. With our leading open commerce platform, we combine performance with flexibility, and the highest level of security.

Independence is key. Your data belongs to you, so you can run your business as you see fit.

That’s why your access to the source code ensures that your data is truly yours. No lock-ins, no compromises, no limits. Your freedom to grow. Own your data to own your future. It's that simple.

Take your business to the next level. Scale up and take the lead.

No matter what your business model is – B2C or B2B, physical or digital products – create and automate your business operations intuitively, without writing code.

Exceed the expectations of your customers.

Integrate content and commerce seamlessly to create a powerful brand experience. Turn casual customers into true fans of your business by playing at the edge of innovation.

Highest service and support

Always by your side

Our goal is for your online store project with Shopware to run as smoothly and be as successful as possible. That’s why, as a manufacturer, we’re behind you 100%.


From onboarding and migration support to individual consultations and workshops — we help you every step of the way with our knowledge and expertise. We’re there for you 24/7 — with no third parties. Guaranteed.

  • CheckmarkPersonal account manager
  • CheckmarkIndividual customer support, incl. developer support
  • CheckmarkPublic product roadmap for full transparency
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Shopware Service and Support

We’re here for you

Your vision is what drives us. Behind the scenes at Shopware, there’s a team of people who want to pave the way for your success. Tell us how we can help.

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Get in touch