Enjoy the freedom to adjust your business to your needs whenever you want. B2C, D2C, B2B: When it comes to your idea, the sky’s the limit.
Reduce your total cost of ownership with a platform that grows with you — now and in the future. Simple. Flexible. Intuitive.
Thanks to our headless architecture and API-first approach, you can tailor your best-of-breed environment to your needs, choosing and combining the functions you want.Find out more about headless commerce
Thanks to its highly flexible design, Shopware can be tailored to meet the complex requirements of any business model — B2B, B2C, or D2C.Discover B2B with Shopware
It’s easier than ever to combine and integrate functions and extensions. Open commerce opens the door to a global network of experts, letting you easily and quickly implement your vision. Make your dream a reality and perfect your business with no limits, lock-ins, or wasted time.
Maintain an overview of and access to your most important asset — your customer data — at all times. Receive exciting insights to continuously improve the shopping experience.
Scale your online project with maximum flexibility and grow your business seamlessly across all touchpoints and channels.Learn more about omnichannel commerce
Create special product catalogs tailored to your target groups.
Go global by making your online store available in your customer’s native language.
Effortlessly and centrally operate a variety of storefronts in one environment.
Manage multiple warehouses and inventories for quicker deliveries.
Increase your reach and take your products straight to your customers in any sales channel.
Configure product prices based on your customer groups or marketing strategy.
Improve the shopping experience by letting your customers pay in their local currency.
Choose your shipping service providers based on customer expectations.
Offering the right payment methods is essential for successful ecommerce. That’s why we give you the freedom of choice: Choose your preferred payment methods from an open ecosystem and take ownership of your checkout process. Expand your business in no time and discover new markets with global payment solutions, e.g., PayPal and others.
Let your ecommerce platform work for you. Thanks to our powerful features and automation processes, manual tasks are a thing of the past. Quickly and simply implement complex business models so you can focus on what really matters.
Flow Builder is all about you and your needs. Simplify and automate even the most complex business processes without writing a single line of code.
Choose different Flow Builder templates and use Flow Builder preview to ensure that everything runs smoothly or to schedule actions, like sending emails, with delayed flows.
Say goodbye to predefined or restrictive business processes. Design and adjust your workflows to suit your needs.
No limits. Guaranteed. With Rule Builder, we’re breaking boundaries and freeing you to design the business model that best suits your needs — without changing your processes to fit the software. Create flexible rules to customize your prices, shipping costs, or content.Learn more about Rule Builder
Create unique customer journeys. In B2B, you can decide which products customers can see, or use Dynamic Access to automatically display personalized content to your target customer group.
Improve customer retention by allowing customers to automatically reorder products. Shopware lets you define conditions for subscriptions.
Manually manage customer returns directly in your Admin area. Plus, you can offer a self-service portal where customers can intuitively manage returns in their accounts.
People crave inspiration, uniqueness, and a sense of belonging. At Shopware, we make it easy to raise the ecommerce bar and offer your customers the experience they deserve.
Let your content speak for itself! Make your storefront a stage to shine a spotlight on your products and your brand. Whether they’re in B2C or B2B, purchasing decisions are always emotional. That’s why it’s essential to establish a connection with your target group by merging content and commerce.
Our brand experiences have made us a pioneer of ecommerce storytelling. And, naturally, we look forward to sharing this expertise with you.
Personalize the customer journey based on the customer’s search queries. With its maximum reactivity, Advanced Search guarantees a better user experience — even with large data volumes.
Whether individual text, favorite font or color: With Custom Products you can offer your customers tailor-made products. Define the selection interface according to the product and the opportunities: from checkboxes and text fields to a detailed step-by-step mode.
Guided Shopping is an innovative expansion of your sales channels: Host live video events directly in your online store with no additional tools. Guided Shopping lets you shine a unique spotlight on your products and impress your customers. It’s the perfect way to establish a sustainable, personal connection to your brand.
Host exclusive events for VIP customers (and customer groups), including personal consultations, or open it up to the public.
Not always, but in most cases, Shopware Cloud offers you profound benefits to secure your success in ecommerce – now and in future. Why? Because with Shopware SaaS (software as a service) and Shopware PaaS (platform as a service) you’re free to focus on your core business while we take care of the hosting. You get everything you need to build your online store with maximum efficiency and start scaling from day one.
What about Shopware self-hosted? This is the right solution for your business if you have an expert developer team by your side and you need full control over your chosen IT infrastructure.
Shopware SaaS comes at the same price as self-hosted. Because Shopware PaaS is tailored to your specific needs, we offer individualized pricing for PaaS. Please contact us for further information.
Build the exceptional and take your business to the next level. With our leading open commerce platform, we combine performance with flexibility, and the highest level of security.
That’s why your access to the source code ensures that your data is truly yours. No lock-ins, no compromises, no limits. Your freedom to grow. Own your data to own your future. It's that simple.
No matter what your business model is – B2C or B2B, physical or digital products – create and automate your business operations intuitively, without writing code.
Integrate content and commerce seamlessly to create a powerful brand experience. Turn casual customers into true fans of your business by playing at the edge of innovation.
Our goal is for your online store project with Shopware to run as smoothly and be as successful as possible. That’s why, as a manufacturer, we’re behind you 100%.
From onboarding and migration support to individual consultations and workshops — we help you every step of the way with our knowledge and expertise. We’re there for you 24/7 — with no third parties. Guaranteed.
Your vision is what drives us. Behind the scenes at Shopware, there’s a team of people who want to pave the way for your success. Tell us how we can help.
Wherever your customers are, that’s where you want to be. Sell your products on platforms such as Instagram, Facebook, and Pinterest to increase sales and brand awareness.