Miniature Market levels up its ecommerce experience with Shopware

A Legendary Brand Ready for a New Era

Miniature Market has been a cornerstone of the tabletop gaming community for over twenty years. Known globally among Dungeons & Dragons and Warhammer enthusiasts, the company has built a loyal customer base that expects speed, reliability, and a vast selection of games, miniatures, and collectibles.

As one of the most recognized board game retailers in North America, Miniature Market needed a modern ecommerce foundation to match its growing international demand. After years on Magento 1, the site faced performance, extensibility, and maintenance limitations. The brand required a platform capable of handling a massive migration of customers, products, and orders without losing its identity or disrupting sales.

Why Shopware Was the Right Fit

Miniature Market’s business relies on custom experiences that make gaming personal, such as pre-orders for upcoming titles, loyalty programs, and time-sensitive promotions. Off-the-shelf SaaS platforms could not provide the flexibility required to preserve this level of personalization.

Shopware 6 offered the perfect balance: an open, customizable framework that supports complex business logic while remaining user-friendly for non-developers. With Flow Builder and Rule Builder, the Miniature Market team could automate tasks like shipping restrictions, reward points, and pre-order notifications without writing a single line of code.

“Miniature Market’s user flow is so specific,” said Noara Bilalli, Chief Project Officer at solution25. “The rule builder saves a lot of time, plus you don’t need code, which makes life a lot easier for the client.”

A Seamless Go-Live and a Vision for the Future

The project launched successfully in September 2025 on Miniature Market’s 21st anniversary. It was a proud moment for both teams, marking not only a technical achievement but also a shared passion for gaming and digital commerce.

The new platform now handles heavy daily traffic and consistent order volumes across international markets, supported by a future-proof foundation ready for ongoing performance optimization, UX improvements, and new feature rollouts.

With Shopware’s flexibility and solution25’s technical expertise, Miniature Market now has the scalability and creative freedom to continue delighting players worldwide.