Ecommerce Automation | The Flow Builder

More flexibility.
More automation. More business!

Ecommerce automation with the Flow Builder allows you to define and perform highly individual business processes all in one place and without having to write a single line of code.

Automate complex business procedures with the most intuitive no-code interface. Create flows to perform specific tasks, and let business events trigger your pre-defined course of actions.

Not only do you save time and resources by implementing effective workflows, you also benefit from faster reaction times, more flexibility and more control over your business operations.

Shopware Flow Builder

Take your business to the next level

Ecommerce automation with the Flow Builder allows you to respond to business triggers in creative ways that can be tailored to your specific needs. Triggers can be internal events in Shopware or events within a third-party application. This is particularly interesting for complex business models, where standard procedures simply aren’t sufficient.

For example, if you offer a varied range of products – or even customisable products. If you serve a large, international customer base that requires sophisticated segmentation. Or if you wish to automate and simplify complex workflows with your staff as well as your suppliers.

The Flow Builder is one of Shopware's many features that empowers you to design your business model exactly as you wish. Build Shopware to suit your needs – not the other way around. With Shopware you're not locked into a limited system landscape that is holding you back from scaling your business and turning ambitious business ideas into reality.

Flow Builder Preview Mood Flow Builder

Always one step ahead

Ecommerce automation: Key benefits

The future of ecommerce automation is here! At Shopware we're always at the forefront of developing the most innovative features that allow you to run your business as efficiently and effectively as possible. And of course, the Flow Builder is no exception!

Achieve more in less time. Simplify even complex business procedures and modify workflows according to your wishes and unique requirements

Explore new territory. Using the Flow Builder in combination with the Rule Builder offers infinite possibilities to automate business processes without writing code

You're in control. Design your system infrastructure to suit your requirements. Create workflows that have multiple conditions, resulting in individual and variable actions

Whether B2C, B2B or D2C – the Flow Builder easily adapts to your current business model, and yet you always remain flexible to pivot and scale your business

Line background

What are the technical requirements?

The Flow Builder comes as a standard feature in all Shopware 6 plans – both in Shopware’s self-hosted solutions as well as in the cloud.

However, the triggering of webhooks is only available in Shopware Evolve and Shopware Beyond. Webhooks allow you to send data to API-based third-party systems to customise and automate your business operations even further.

In that respect, Shopware Evolve and Beyond are offering you the most comprehensive flow options without writing code, giving you utmost flexibility and control over your business operations.

But we're not stopping there. This is just the beginning! We're continuously expanding the functionalities of the Flow Builder, paying close attention to your feedback and requests. After all, the Flow Builder is designed to make your life easier and your business more successful. Shopware is made for you! 💙

Requirements Mood
Matthias Friedmann

In essence, the Flow Builder is all about you, your business and your unique requirements. With the Flow Builder, we hand the power over to you. You control the software – not the other way around. Instead of sticking to pre-defined and limited business processes, you can be flexible to create individual workflows according to your specific needs.

Matthias Friedmann

Product Owner,
shopware AG

Flow Builder in action

Watch Matthias Friedmann, Product Owner at Shopware, present the Flow Builder on the Shopware Community Day 2021.

Flow Builder SCD

Ecommerce automation examples: What to do with the Flow Builder?

Categories and tags

Segment customers and orders into specific categories through tags

Individual mail

Create individual emails according to your tags and categories

Individual order and payment

Generate invoices, customer surveys and other documents


Send data to API-based third-party systems with webhooks


Set the order status. Customise order and payment procedures

Automated delivery

Offer custom delivery options to automate and streamline your shipping process

Simplify communication

Define workflows to simplify interactions with your suppliers

Automated communication

Automate internal business communication


Alert your staff automatically if a certain event has been triggered

And much more! Thanks to Shopware's open commerce platform and our global developer community, you benefit from infinite possibilities to extend the functionalities of the Flow Builder further.

Want to find out more? Please contact us!
Contact us now