Introducing workflow automation with Nexus

The foundation for lower integration costs

Shopware Nexus replaces fragile, custom built integrations with a native, event driven orchestration layer for modern commerce stacks. Instead of rebuilding and maintaining system connections project by project, merchants and partners gain a scalable foundation that reduces cost, risk, and ongoing maintenance effort.

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40%

Lower integration costs (up to)¹

Eliminate fragile middleware, and replace custom scripts with reusable automation. Lower maintenance effort, reduce upgrade risks, and create a more scalable, cost efficient integration foundation.

Diagramma che collega Shopware a sistemi ERP, PIM, CRM e di pagamento tramite un livello centrale di orchestrazione basato su eventi, sostituendo middleware personalizzato.

Esempio di workflow in cui un ordine in arrivo in Shopware attiva automaticamente azioni in tempo reale come una notifica Slack e una chiamata API.

Interfaccia che mostra modelli di workflow riutilizzabili come sincronizzazione oraria dei dati cliente, avvisi di scorte basse e sincronizzazione degli ordini, con opzione per creare un nuovo workflow.

Stop rebuilding integrations project by project

Replace fragile scripts and patchwork middleware with a native, event driven orchestration layer. Connect Shopware to ERP, CRM, PIM, and payment systems that reduce development effort and debugging time. Agencies spend less time fixing integrations and more time delivering impact.

Turn every store event into an automated workflow

Respond to orders, signups, payments, and returns the moment they happen. Route events to Slack, your helpdesk, your accounting system, or any API endpoint

Build once, reuse everywhere

Turn recurring integration patterns into standardized workflows that work across shops and clients. Reduce custom development effort, minimize upgrade breakages, and lower long-term integration cost by making every workflow reusable and visually maintainable.

Sam Crudge Hill

Nexus Product Manager, Shopware

On average, more than half of project effort² is lost due to custom middleware. With Nexus, agencies launch projects faster, with less custom development and fewer issues during updates. Merchants reduce their total cost of ownership, while teams spend less time fixing.

52%

Frequently asked questions

How can I sign up to Shopware Nexus?

There are two ways to get started:

Talk to Sales: Contact our Sales team to discuss your use case, pricing, and rollout plan. They will guide you through the next steps and make sure Shopware Nexus is the right fit for your business.

Set it up directly: If you already have an account, you can get started directly through your Shopware Admin in just a few steps.

Install the Nexus service in your Shopware Admin. Go to Settings → Services and activate the Shopware Nexus Event Ingestion Service.
Open the Nexus portal in your browser.
Review and accept the terms and conditions to complete your setup.

Once completed, your store is connected and ready to use Nexus!

Do I need developer support to use Shopware Nexus?

Today, Shopware Nexus is primarily designed for developers and technical teams, so some technical knowledge may be helpful depending on your use case.

That said, we are continuously improving usability and expanding the interface to make Shopware Nexus more accessible for merchants and operational teams. Our goal is to enable businesses to manage and extend workflows independently, without relying heavily on developer support.

What is the difference between Shopware Nexus and the Flow Builder?

Flow Builder is part of the Shopware Administration and is designed for creating structured workflows within Shopware. It allows you to define step by step automations based on predefined triggers and conditions inside your commerce environment.

Shopware Nexus goes beyond internal Shopware workflows. It is built to orchestrate processes across systems, connecting Shopware with the broader technology landscape such as ERP, CRM, PIM, and other third party platforms.

While Flow Builder focuses on sequential automation within Shopware, Nexus is built on an event driven, AI powered architecture. It reacts in real time to events across connected systems, enabling dynamic, cross system orchestration rather than fixed step chains.

As an agency, what is the core benefit of Shopware Nexus?

You don’t need to rely on external middleware, Shopware Nexus is reducing TCO for merchants, helping agencies deliver projects, faster, cheaper and more standardized. Agencies will need less time to integrate, monitor and debug data flows between systems and therefore spending less resources on a project.