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5 new services and increased basket value: How ADAC scaled fast with Shopware 6
Key facts:
Shopware Plan
Shopware Evolve
Company
ADAC Nordrhein is a regional branch of Germany’s largest automobile club, offering roadside assistance, insurance, travel services, and operating the ADAC online store for 18 regional clubs across North Rhine.
Features
Technical features
Benefits of Shopware:
What next?
The Results
The relaunch yielded tangible and impactful outcomes:
Improved customer experience through clearer navigation, optimized checkout, and personalized service tools.
Faster time-to-market for new products and digital services thanks to flexible content management and modular architecture.
Reduced operational complexity with streamlined ERP integration and simplified service workflows.
Increased conversion rates for digital services by addressing user needs with targeted features like certified document traslations.
Future-ready foundation for continuous scaling, including the integration of further services and touchpoints.
The improvements in user experience and backend efficiency underscored Shopware 6’s value as a strategic digital investment for ADAC.
Outlook: What’s Next?
ADAC already has ambitious plans for evolving its online store further. While specifics are still in work, the roadmap includes:
Deeper integration between local ADAC service centers and the online store
Expansion of service offerings in mobility and travel
Enhanced personalization for different user segments
As ADAC continues to digitize its member services, Shopware 6 stands as the core engine enabling scalable, secure, and innovative ecommerce experience for their customers.
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