There are lots of ecommerce events. But only one that’s all about Shopware.
On June 10, 2026, the Shopware Community Day 2026 (SCD 2026) returns to Confex Cologne – bringing merchants, partners, developers, and digital thought leaders from across the ecosystem together in one place.
Here you’ll find what to expect at SCD 2026, why this event is different from other industry gatherings, and why it’s worth checking the ticket options now.
Tip: Early bird tickets for the Shopware Community Day are only available this week!
SCD 2026 in Cologne – where the Shopware community comes together
Last year more than 1,300 guests from around the world came to Cologne. Those who attended remember not only full stages, but conversations in the foyer, spontaneous discussions after sessions, and networking between the main stage, masterclasses, and the food trucks.
“Thanks to that overwhelmingly positive response, the event is returning to the Confex at Koelnmesse in 2026. The venue’s modern, open architecture once again provides the ideal setting for the largest Shopware community event,” says Martin Gaubitz, Vice President Marketing Europe at Shopware.
Three stages, one community
SCD 2026 once again offers a diverse program across three stages – complemented by masterclasses with limited seating. At the center: bold visions, deep insights, and strong connections within the Shopware ecosystem.
Main Stage
Strategic impulses shaping the future of digital commerce
Visionary perspectives on commerce and platform strategies
Insights into the continued evolution of Shopware
Tech Stage
Architecture and development topics
Technological trends and innovations
Deep dives for developers and tech teams
Commerce Stage
Hands-on strategies
Concrete success stories from the Shopware ecosystem
Key success factors for sustainable growth
A key difference from other events: at Shopware Community Day, you’ll be the first to learn about upcoming product developments, strategic directions, and innovations – and how to turn them into real impact for your business.
SCD 2026 is the moment each year when Shopware reveals what’s next – and how you can succeed with it. From strategic outlooks to hands-on impulses for B2B commerce, platform strategies, or new commerce models, Shopware Community Day connects vision with actionable practice.
Sessions and masterclasses will be held in both German and English, depending on the topic and speakers. Additional details will be added step by step on the official SCD website in the coming weeks.
Back again: the Shopware Visionary Award for outstanding online stores
A highlight of Shopware Community Day is the presentation of the Visionary Award. Following its successful debut in 2025, the award returns in 2026 – once again shining a spotlight on online stores that set new standards in ecommerce.
The award recognizes projects that stand out through innovative ideas, emotional user experiences, and entrepreneurial courage. Stores that are not only technically strong, but also take a clear stance and rethink commerce.
You can read about last year’s winners in our recap. We’re excited to see which concepts will inspire the jury and audience in 2026.
More than content – real community and Shopware spirit
What truly makes Shopware Community Day special can’t be captured by agenda items alone.
SCD 2026 creates space for exactly these kinds of connections – between merchants and agencies, developers and strategists, partners and product teams.
What’s included in your SCD ticket
With your ticket for Shopware Community Day 2026, you’ll receive:
Access to all talks and panel discussions across three stages
Participation in masterclasses (subject to availability)
First-hand insights into the latest Shopware product updates
Access to the exhibitor area
Live demos and personal consultations with partners and Shopware teams
Food and beverages throughout the entire event day
Access to the aftershow party
Networking with the entire Shopware community
What you’ll gain beyond access
Inspiration and best practices for Complex Commerce
Strategic perspectives on Agentic Commerce
Cloud-first approaches and scalable architectures
Insights into Total Cost of Ownership (TCO) optimization
Practical strategies for international growth
And many more topics shaping the future of digital commerce
Early bird ends this week
Ticket sales for SCD 2026 are already underway.
Merchants can still take advantage of the early bird rate:
Early bird (until February 28): €99
Regular (from March 1): €199
That means you have until Friday to secure your ticket at the discounted price.
For partners, agencies, and technology providers:
Early bird (until February 28): €449
Regular (from March 1): €499
You can find all details at scd.shopware.com.
Want to get a first impression?
If you haven’t experienced the atmosphere of Shopware Community Day yet, it’s worth taking a look at the highlights from 2025.
In our recap blog post, you can get a feel for last year’s event. Or watch our recap video below:
June 10, 2026 – Confex Cologne. Be there.
Shopware Community Day 2026 once again brings the entire ecosystem together in Cologne.
An event that’s not just about trends – but about tangible progress and winning strategies within the Shopware universe. A day where technology, entrepreneurial vision, and community come together.
Don’t miss SCD 2026.
