B2B ecommerce software for your business

In B2B shops, your customers receive different prices, multiple users from a company place orders, and different terms and conditions apply in each case. The best B2B ecommerce software maps these complex processes and can be integrated into ERP, PIM, or CRM systems.

How do I choose the best B2B ecommerce software?

When making your selection, it is important that the platform can reliably map your company's processes. Pay attention to the following criteria:

• Company accounts & roles: Map even complex company structures with customizable permissions.

• Custom pricing & RFQs: Support for contract-based pricing and digital requests for quotes (RFQs) directly in the system.

• Customer assortments: Visibility rules for products depending on customer group or region.

• ERP integration: Real-time synchronization with systems such as SAP or Microsoft Dynamics.

• Quotation & approval processes: Digital processing of RFQs (requests for quotations) and internal budgets.

• Quick order: Features for regular shoppers, such as CSV uploads or direct item number entry.

• AI & automation: Intelligent workflows for notifications, status changes, and guided selling.

• Rule-based control: Dynamic rules for prices, payment methods, and shipping conditions.

• Content management (CMS): Professional presentation of brand worlds and technical content.

• API & headless capability: Connection options to existing software (ERP/CRM).

6 popular B2B ecommerce software programs

1) Shopware

Shopware is an ecommerce software developed in Germany that is particularly well suited for B2B online stores. B2C stores can also be built with it. Shopware can be used as a full online store solution and is equally suitable for creating customer interfaces such as customer portals, apps, or highly complex sales processes.

• Corporate accounts and role management for business customers

• Customer-specific pricing, conditions, and product assortments

• Quote management for quote requests and processing

• Approval workflows and budgets for internal authorizations

• Quick ordering via SKU or file import

• Order lists for recurring purchases

• Rule-based control of pricing, shipping methods, and payment methods

• Automation of processes such as notifications or status changes

• Integrated CMS for creating content, landing pages, and product experiences

• System integrations via APIs, e.g., ERP, CRM, or PIM

• Multi-inventory management (in higher-tier plans)

• Subscription models for recurring purchases (in higher-tier plans)

• GDPR-compliant operation with hosting options in the EU

Shopware pricing (as of January 2026):

Shopware is available in three pricing tiers starting at €600 per month. The entry-level plan, Shopware Rise, already includes AI features, 3D capabilities, and unlimited Sales Channels. Additional features are available in the Shopware Evolve plan (starting at €2,400 per month) and the Shopware Beyond plan (starting at €6,500 per month).

B2B ecommerce with Shopware

2) Spryker

Spryker is an ecommerce platform designed for complex B2B and B2C marketplaces. The software is based on a modular structure and API-oriented architecture and is usually operated as a cloud platform. Companies primarily use Spryker when multiple brands, countries, or sales channels with their own processes and front ends need to be mapped.

• Company accounts: Accounts per customer in which the administrator can create, edit, and arrange units in a structure. 

• Roles and rights: Assigning rights to users within a company (e.g., buyer, approver, administrator), permissions to view orders for individual units or the entire company. 

• Purchasing on behalf of others ("Business on behalf"): Users can act on behalf of different business units and, for example, place orders for different locations or departments. 

• B2B shopping lists and shopping carts: Manage multiple shopping lists, share shopping carts, and place quick orders using product numbers.

• Release and approval: Configurable approval workflows for shopping carts, where orders above certain amounts or conditions must be approved by authorized persons. 

• Quotation and contract management: Functions for quotation creation and quotation negotiation (quote management) as well as B2B contract functions.

• Product and access restrictions: Ability to make products or information available only to specific companies, business units, or users. 

• Cloud operation with PaaS model: Spryker Cloud Commerce OS is offered as a Platform-as-a-Service with a high degree of freedom for development; with PaaS+, Spryker takes over infrastructure and scaling management.

• Security, certifications, and GDPR: Operates in data centers in Europe, the US, and APAC, with an ISO/IEC 27001:2022-certified information security management system, SOC 2 reports, and documentation and guidelines for GDPR compliance.

Prices from Spryker:

Spryker does not publish prices on its website.

^{Source: Information provided by the provider on the respective website (as of January 2026)}

3) commercetools

commercetools is a commerce platform based in Europe that operates entirely as a cloud service and specializes in API-based architectures. The solution is used by international companies for B2B, B2C, and omnichannel scenarios and enables the creation of customized commerce shop systems based on individual building blocks.

• Structures with business units: Mapping of companies and divisions as business units with a hierarchical structure and inheritable settings. 

• Roles and permissions: Assignment of roles and permissions for individual users within a business unit, including granular access rights to resources. 

• Catalogs, prices, and discounts: Support for customer or company-owned product catalogs, prices, volume pricing, and discounts via business units, stores, and price/discount functions. 

• Quotes and approvals: Quotes API for quote creation and management, as well as configuration of approval rules for multi-stage B2B purchasing processes. 

• Ordering and payment: Ordering processes, shared shopping carts, and various payment methods, including orders on account or by purchase order. 

• Multilingualism and internationalization: Management of countries, languages, currencies, tax rules, shipping methods, and sales channels at the project level. 

• API and integrations: HTTP API with SDKs for various programming languages for connecting front ends, ERP, PIM, and CRM systems. 

• Cloud operation: Operated as SaaS in certified data centers at multiple locations in Europe, the US, and APAC.

• Security and compliance: Alignment with standards such as ISO/IEC 27001, TISAX, and GDPR, as well as documentation on the implementation of data protection requirements.

Prices from commercetools:

Prices are not publicly listed, but are offered depending on the scope of functions, volume of use, and individual configuration. The website describes a user- and volume-based subscription model.

^{Source: Information provided by the provider on the respective website (as of January 2026)}

4) Intershop

Intershop is enterprise ecommerce software designed to meet the needs of manufacturers and wholesalers. The software offers high out-of-the-box functionality for complex B2B processes and has a technological focus on AI-powered automation (autonomous commerce).

• B2B Customer Portal: Comprehensive self-service portal for customers, including order tracking, invoice management, and maintenance contract administration.

• Company structures and roles: Mapping organizational hierarchies with custom approval workflows and budgets.

• Quotation Management: Integrated functions for creating and negotiating quotations (request for quote) directly in the checkout process.

• Order templates and quick ordering: Management of recurring order lists and templates to increase efficiency in the purchasing process.

• ERP integration: Standardized connectors for SAP and Microsoft Dynamics 365 for real-time data exchange of inventory and prices.

• AI assistants (copilots): Native AI tools to help shoppers find products using images or voice commands, as well as automated content creation for technical catalogs.

• Dynamic pricing: Real-time calculation of prices based on individual contracts, purchase quantities, and current market or inventory data.

• Cloud operation (Microsoft Azure): Provision as a cloud-native solution based on Azure infrastructure for high scalability and global availability.

• Security and GDPR: ISO/IEC 27001 certification; as a German company, Intershop guarantees operation in accordance with European data protection standards and offers dedicated cloud instances in the DACH region.

Prices from Intershop: Intershop offers three packages with increasing functionality. Prices are available on request.

^{Source: Information provided by the provider on the respective website (as of January 2026)}

5) Sana Commerce

Sana Commerce pursues an ERP-centric approach ("ERP-led commerce") in which the software is integrated directly into existing ERP systems such as Microsoft Dynamics or SAP. Instead of relying on data synchronization, Sana Commerce uses the business logic and data structure already available in the ERP in real time as the core of the online store.

• Real-time prices and discounts: Direct application of all customer contracts, individual price lists, and volume discounts stored in the ERP system without any time delay in the web shop.

• Order-to-cash automation: Orders are created directly as completed orders in the ERP system, which prevents manual transfer errors and speeds up the process from shopping cart to delivery.

• Customer portal: Access to order history for buyers, including offline orders and telephone orders, which can be retrieved directly from the ERP.

• Inventory display: Display of stock levels and delivery times based on the current data in the ERP system.

• Support for subscriptions: Functions for recurring orders that are managed and billed directly in the ERP system's finance module.

• AI-powered sales assistant (Kai): Tool for field sales representatives based on ERP data that enables personalized recommendations during on-site sales conversations.

• AI content generator: Automatic creation of product descriptions and shop content based on the technical attributes available in the ERP.

• Cloud operation (SaaS): Provision as software-as-a-service, requiring installation within the respective ERP environment.

• Server location and compliance: Hosting in German data centers to ensure GDPR compliance; use of Microsoft Azure or SAP Cloud security architectures.

Prices from Sana Commerce:

Sana Commerce features are available in three package sizes. Prices are available upon request.

^{Source: Information provided by the provider on the respective website (as of January 2026)}

6) OroCommerce

OroCommerce is an ecommerce platform developed for B2B commerce that offers native integration of CRM and CPQ (Configure Price Quote) functions. The software is designed to map complex organizational structures of corporations and sales-oriented sales processes without additional extensions.

• B2B-first architecture: The platform was primarily designed for B2B scenarios and therefore places a special focus on features such as corporate accounts and price lists.

• Company hierarchies: Mapping complex buyer organizations with numerous users, different roles, departments, and budget approvals.

• CRM: Sales teams have direct access to customer activities, can edit shopping carts on behalf of the customer, and submit offers in the system.

• AI-supported document capture (AI SmartOrder): Automated transfer of orders from PDF, Word, or email documents to the shop using AI recognition of item numbers and quantities.

• Price lists: Manage an unlimited number of price lists for different customer groups, currencies, or regions within a single installation.

• Multi-website management: Control multiple web shops for different brands, countries, or business areas from a single administration interface.

• AI Chat Assistant (AI SmartAgent): Intelligent assistant that calculates prices based on your own contract terms and checks inventory in real time.

• Flexible deployment options: Available as a cloud-native SaaS solution, as Platform-as-a-Service (PaaS) in the OroCloud, or as a self-hosted on-premise variant.

• Data protection and compliance: OroCloud can be operated in GDPR-compliant European data centers; long-term investment security thanks to Long Term Support (LTS) versions.

Prices from OroCommerce:

OroCommerce prices are available upon request only and are therefore not published on the website.

^{Source: Information provided by the provider on the respective website (as of January 2026)}

Is Shopware the right B2B ecommerce software for you?

Shopware offers business accounts, customer conditions, and order processes designed for B2B. Typical purchasing structures, such as buyers, department heads, or accounting, can be replicated directly in the system without additional extensions.

As a system developed in Germany with hosting options in Europe, Shopware supports companies in technically implementing data protection requirements such as the GDPR. Functions for rights management, data control, and system architecture can facilitate the GDPR-compliant design of B2B online stores.

Take your business to the next level with Shopware

Discuss your company goals and individual requirements in a personal consultation. Or dive straight into the software and experience Shopware’s features in a live demo.Select 66 more words to run Humanizer.

B2B ecommerce software – frequently asked questions and answers