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Content management & Design
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| Visual page builder
Create appealing shop pages with nothing but drag & drop. Zero code required – so there’s no need for you to become a developer or a trained web designer before.
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| Premium themes
Minimum effort, major impact: give your shop a fresh look. Choose from our modern themes and customize your shop’s design to suit your taste.
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| Blog Soon
Inform, inspire – and gain organic reach: a blog is just what you need. Use blog posts on your shop page to inspire (potential) customers and make the most of the productive symbiosis of content and commerce.
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| CMS rules
Use the Rule Builder to determine which target groups view certain pieces of shop content for the purposes of precision targeting or discounts and offers. Create content independent of the day, time, cart contents or customer status – you’ve got an array of unique options to choose from!
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| Quick view
Quick view gives users a seamless shopping experience. Let’s say a customer is browsing through the product list and discovers a product that appeals to them. Thanks to Quick view, they can look at it in more detail in a pop-up window to find out other information about the product and add it to their cart without switching to the product detail page. In turn, the customer stays on the overview page and can simply pick up their browsing where they left off.
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| Storytelling
Use scroll navigation to guide your customers through the pages of your shop, paragraph by paragraph, and walk them through fascinating stories about your brand and product universe.
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Workflow & Automation
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| Roles and permissions
Manage all the users in your administration by setting up user accounts and giving them the right to view, edit, create, or delete content – so you set a user’s roles and permissions for each area with the ultimate precision.
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| Publisher
Professionalize your work with Shopping Experiences: create drafts of your shop pages, save, and then publish them later or at a set point in time. The activity feed lets you see who’s made what changes – so you always have your eye on the ball.
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| Rule Builder
Use conditions to create individual rules, whether to calculate shipping costs, work out customer-specific product prices or determine promotional activities: sky’s the limit!
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| Flow Builder
Simplify and automate even the most complex business processes without having to write a single line of code, thanks to the Flow Builder.
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| Rule preview
Create new rules and check whether they work as planned by testing them in your admin area with specific orders. In turn, you can quickly find errors in a rule’s construction and ensure everything goes off without a hitch in your online shop.
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| Flow preview Soon
Preview the flows you’ve built with Flow Builder preview so you can try them out before they become active – and make sure everything is running smoothly.
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| Flow sharing Soon
Take flows from the Flow Builder and move them between different systems: Send a flow to an app, for example, or shift it from a test system to a live system.
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| Flow promotion actions Soon
Combine Flow Builder with promotional activities and marketing features by using flows to approve discounts linked to specific conditions, for instance.
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| Webhook actions in Flow Builder
Transfer data to API-based third-party providers using webhooks.
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| Delayed flow actions Soon
Release flows from Flow Builder on a later date. Send an automated email a week after a customer placed an order and ask for a review, suggest other products that go well with their purchase and much more.
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Customer experience & Marketing
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| Customer groups
VIP customers, B2B customers, or international customers? Create a wide range of customer groups and assign certain sales channels or tax regulations to them. Thanks to Dynamic Access, you can also set specific pieces of content on your shop page to only be visible to certain customer groups.
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| Promotions
Whether it’s for summer, Valentine’s Day or Christmas sale, offer discounts for your sales channels to increase your turnover. You’re free to decide how long the offer runs for and how the discount code is generated.
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| SEO
Search engine optimization is important for generating organic reach and attracting new customers. And with rich snippets, breadcrumbs, meta tags and canonical tags, your shop is perfectly equipped to face the future.
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| Search
The search feature is crucial so your customers can quickly track down the products in your shop they’re interested in. In Shopware, you can modify the search to suit your needs, configuring what areas of the shop the search should cover. For instance, setting a minimum length for the search term or determining search behavior.
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| Cross-selling
Your customer is looking at lamps? Then they’ll also need lightbulbs! On the product details page, show your customers items that go with what they’re looking at and boost your sales.
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| Product reviews
Your customers can leave reviews for every single product. This also helps other customers decide what to buy and gives you the chance to collect valuable customer feedback.
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| Tag management
Use tags to assign keywords to products, customers, media, orders and much more. In turn, you can quickly find and view all the content with tags. Plus, you can even create keyword-based rules with the Rule Builder.
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| Social commerce
Boost your brand awareness and your sales: use social media like Facebook, Instagram and Pinterest as additional sales channels and target your intended audience wherever they are.
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| Advanced Search
Don’t just search - find. This high-performance search feature is based on Elasticsearch. Despite the huge quantities of data at play, your customers can enjoy lightning-fast search results and an improved user experience.
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| Dynamic Access
Make content visible to certain customer groups only, whether VIP customers or major retail partners. Control who sees categories, products, specific variants or landing pages, for instance.
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| Form Builder
This form configurator lets you create individual forms for your shop and store them as templates. Simply drag & drop text fields onto the form and arrange them however you like.
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| Guided Shopping Soon
Create interactive live video events for your customers straight from your Shopware website – without having to switch between a presentation tool, video conferencing system and store system.
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Inventory & Order management
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| Physical products | | | |
| Digital products Soon | | | |
| Dynamic product groups
Create product groups based on dynamic rules, such as “Top Sellers”, “New In”, or “Reduced” and roll them out at various points in your online shop. For example, you can dynamically fill categories, product feeds or Shopping Experiences, without lifting a finger yourself.
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| Payment method integration
Decide which payment options you want to offer at your shop’s checkout – choose from an array of international payment service providers.
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| Shipping provider integration
Decide which suite of shipping options you’ll offer your customers and which shipping providers you’ll work with.
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| Category management
Manage your shop’s category structure. Categories are also used to organize shop pages, structure service menus, and set up landing pages.
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| Custom products
Offer your customers customizable products with their choice of text, lettering or color. Tailor the selection interface to the product and options at hand, with everything from checkboxes and text fields through to a comprehensive step-by-step mode.
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| Returns management Soon
Manually handle your customers' returns directly in the admin.
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| Returns management (customer self-service portal) Soon
Offer your customers the self-service portal so they can manage returns intuitively in their own customer accounts.
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| Multi-inventory Soon
Manage multiple warehouses and inventories, while always keeping an overview of what’s what.
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| Subscriptions Soon
Sell products via subscriptions to reinforce customer loyalty. Under a subscription, products are delivered at regular intervals without the order needing to be actively placed in the shop each time. You’re also free to lay down whatever subscription terms you’d like.
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B2B capabilities
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| Net-/gross price display
Set which customer groups see which prices and which tax rates are applied – down to the finest details.
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| Enhanced rights and role management
Make the most of enhanced rights and role management, customized to suit B2B functions and roles. Set rights for budgets, and conditions, for instance, and determine who is allowed to use the features of the B2B Suite – including in the storefront.
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| Quote management
Manage an effortless submission and approval of sales offers: Prepare and send proposals to your customers, accept or decline offers made to you.
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| Sales representatives
Give your sales representatives accounts with debtor functionalities so they can access the customers’ shop accounts directly and manage special offers for them.
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| Budget and approval workflows
Set budgets for specific employees and determine which processes they are permitted to undertake.
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| Quick ordering options
Your customers can add orders to their shopping cart or order list in a flash: all they need is the product number and quantity, which they can enter either via a simple input mask or by importing a file.
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| Order list
Large orders are a common occurrence in the B2B segment, with the same orders often placed time and again. Order lists help your customers better plan and easily manage their orders so they can save valuable time.
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| Customer-specific pricing
A frequent customer, start-up, or longstanding client with a loyalty discount? Set up bespoke prices for your various customers.
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| Support |
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| Availability
Business times are covered in two time zones: UTC-4 (New York, US), CEST (Berlin, Germany)
| 9:00 am - 5:00 pm 9-5 | 7:00 am - 7:00 pm 7-7 | 24/7 24/7 |
| Service reaction time | 8 hours 8h | 4 hours 4h | 1 hour 1h |
| Written support
Creation of support requests using the ticket system in the store operator area of your Shopware account.
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| Phone support (callback)
Creation of phone support for technical questions in the store operator area of your Shopware account to request a callback from the support specialist.
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| Hotline
You can reach our telephone hotline from Monday to Friday between 8:00 am and 5:00 pm (UTC-4 (New York, USA), MESZ (Berlin, Germany)).
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| Written developer support
If you have specific questions about customized development for your store project, you can get help from our written developer support. You can create a ticket (maximum two ticks per month) for this in your Shopware account. The response times for these tickets can vary depending on their complexity.
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| Personal onboarding
You will receive personal sales onboarding from your direct contact person in Sales.
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| Personal account manager
You can discuss sales enquiries with your direct contact person from Sales.
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| Free initial installation
If you operate your store with a shopware-certified hosting partner, we will take care of the initial installation of your Shopware store for you.
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| Updates and patch-releases | | | |
