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The digital solution for business customers

B2B eCommerce continues to rapidly gain in importance. Shopware offers flexible solutions for the complex and individual requirements and business models of B2B and therefore provides the ideal basis for long-term business relations and new distribution models.

Unlimited freedom thanks to
an API-first approach

Thanks to an API-first approach, Shopware offers the flexibility and technological basis to implement various application scenarios. This way, processes that occur in the online shop can be managed and automated via API from CRM, ERP, PIM and other systems in an automated manner.

Powerful B2B Suite
for more complex projects

Rights and roles management, fast ordering, quota and budget administration and new quotation management for sales representatives: The Shopware B2B suite was developed for the complex demands of various B2B business models and is designed to meet the needs of retailers and customers.

Content Commerce
meets B2B

From landing pages and category pages to product detail pages and listings - thanks to intuitive user guidance, designing shop pages is easy. Content commerce can thus enter the B2B world independently of the end device.

Interfaces

Whether it’s a marketplace, accounting software or your own ERP system: Thanks to numerous interfaces, existing system landscapes can be integrated into a Shopware B2B shop easily and trouble-free and managed via API in an automated way.

Internationalisation made easy

Shopware offers the ideal conditions for global trade: Language packages, an international ecosystem, multilingual administration, pricing rules based on shipping country, freely configurable country shops, multi-currency and multi-client capability and a configurable tax calculation make it possible to easily scale on an international level.

High-performance search in the shop

With a large number of products, a high-performing and multi-layered search within the B2B shop is indispensable. Thanks to the powerful Elasticsearch, a B2B customer quickly finds exactly what he is looking for.

Enterprise Edition

Rights and roles management

Comprehensive rights and roles management offers various possibilities of determining the rights of your employees on a very finely granulated level. This way, you can e.g. set or allocate a budget or purchase limit to each employee. The hierarchical organisation of roles allows for a clear definition of responsibilities within the company.

Enterprise Edition

Release processes

A release process regulates order amounts per employee. If an order exceeds the set budget, it will be sent to the person next up in the hierarchy for release. By limiting it to products, categories or prices, the process can be further refined.

What our customers say

"At Shopware, we were particularly convinced by the large ecosystem, the possibility of combining content and commerce, and the functionalities of the B2B Suite."

Patrick Häse

Ecommerce manager - lichtbasis

"By triggering the order with the customer via the shop, the orders are automatically fed into the merchandise management system. Thus we have a significant time saving of at least 50% in order management."

Mario Schellenberg

Head of marketing - EMKA oil

Discover our B2B case studies

lichtbasis

Shopware convinces lighting specialists for professional lighting with B2B function, ecosystem and content possibilities.

EMKA Schmiertechnik

As part of its digital strategy, EMKA relies on Shopware as a B2B online shop and expanding their sales activities.

thyssenkrupp Schulte

thyssenkrupp Schulte is taking advantage of the opportunities offered by digitisation and is expanding online retailing based on Shopware.

WOCKEN

As the first Shopware shop using the B2B Suite to enable their digital sales, WOCKEN is a digital pioneer in the B2B segment.

B2B-statistics

Shopware customer turnover 2018

6 Bill. €

Shopware customers

100,000 +

Turnover B2B ecommerce in Germany*

Your advantages with Shopware

Promotion of long-term
business relationships

Customer-specific settings

High integration capability

Unrestricted freedom thanks to
API-first approach

Efficient ordering channels

Short time-to-market

Your opinion matters to us!

Honest feedback is valuable and our basis for improvement. That's why we're asking you to take part in our latest survey on Shopware as a brand. It will probably take you less than 5 minutes.

Take part now