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The digital solution for business customers

B2B eCommerce continues to rapidly gain in importance. Shopware offers flexible solutions for the complex and individual requirements and business models of B2B and therefore provides the ideal basis for long-term business relations and new distribution models.

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Emka Schmiertechnik
Success in Digital B2B Commerce

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B2B Mood
Unlimited freedom thanks to
an API-first approach

Thanks to an API-first approach, Shopware offers the flexibility and technological basis to implement various application scenarios. This way, processes that occur in the online shop can be managed and automated via API from CRM, ERP, PIM and other systems in an automated manner.

Powerful B2B Suite
for more complex projects

Rights and roles management, fast ordering, quota and budget administration and new quotation management for sales representatives: The Shopware B2B suite was developed for the complex demands of various B2B business models and is designed to meet the needs of retailers and customers.

Content Commerce
meets B2B

From landing pages and category pages to product detail pages and listings - thanks to intuitive user guidance, designing shop pages is easy. Content commerce can thus enter the B2B world independently of the end device.


Whether it’s a marketplace, accounting software or your own ERP system: Thanks to numerous interfaces, existing system landscapes can be integrated into a Shopware B2B shop easily and trouble-free and managed via API in an automated way.

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Enterprise Edition

Rights and roles management

Comprehensive rights and roles management offers various possibilities of determining the rights of your employees on a very finely granulated level. This way, you can e.g. set or allocate a budget or purchase limit to each employee. The hierarchical organisation of roles allows for a clear definition of responsibilities within the company.

Enterprise Edition

Release processes

A release process regulates order amounts per employee. If an order exceeds the set budget, it will be sent to the person next up in the hierarchy for release. By limiting it to products, categories or prices, the process can be further refined.

What our customers say


Shopware customer turnover 2018

6 Bill. €

Shopware customers

100,000 +

Turnover B2B ecommerce in Germany*

B2B turnover statistics

Your advantages with Shopware

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Promotion of long-term
business relationships

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Customer-specific settings

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High integration capability

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Unrestricted freedom thanks to
API-first approach

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Efficient ordering channels

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Short time-to-market

You want to know more about Shopware?

Feel free to contact our sales team.
We will be happy to help you find the perfect Shopware solution for your needs.

Contact us
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Your opinion matters to us!

Honest feedback is valuable and our basis for improvement. That's why we're asking you to take part in our latest survey on Shopware as a brand. It will probably take you less than 5 minutes.