GO IN takes online store to the next level with Shopware and Mondu

GO IN: the expert for high-quality catering equipment

Since its beginnings in 1972 as a small family-run business in Munich, GO IN has evolved into a leading provider of furniture systems for the hospitality industry. Today, the company showcases its offerings within impressive showrooms in Landsberg am Lech and Vienna. Business customers throughout Europe and beyond value the high-quality products from GO IN, which can conveniently be ordered through the online store goin-furniture.com. GO IN is also available to its customers via its social media channels (LinkedIn, Instagram).

The challenge

GO IN's previous online store already benefited from the features of Shopware 5. Thanks to this shop system, an innovative product configurator was integrated into the website, allowing visitors to customize furniture within the shop. With these cutting-edge features, GO IN won the "Shop Usability Award" in the B2B category in 2015 and was named "Best B2B Manufacturer" in 2018.

Motivated by these successes and with the aim of staying on top of the game, GO IN recognized the need to take a technological leap forward. The goal? An advanced system allowing flexible integration of third-party systems to enhance the functionalities and checkout experience of the shop. The decision was made to upgrade from Shopware 5 to Shopware 6.

And it doesn't stop there – thanks to Shopware 6 and Mondu's Buy Now, Pay Later solution for B2B buyers, GO IN's average shopping cart value has increased by 10 %. The company also saw a noticeable increase in sales. However, the variable conditions of the COVID-19 pandemic make a direct comparison with the performance profile of the old shop difficult.

Serving B2B buyers

Through Shopware 6, GO IN integrated the B2B Buy Now, Pay Later provider Mondu within five weeks, early 2024. With the implementation of Mondu, GO IN is able to offer deferred payment options to its business customers, allowing them to better manage their cash flow by paying after 30 days or spreading their payment over 3, 6 or 12 months.

“We were impressed by how easy and quick we integrated Buy Now, Pay Later and Instalment Payments into our B2B Checkout, thanks to Mondu’s integration with Shopware.” - Thomas Link, Senior E-Commerce Manager, GO IN GmbH

The implementation has had a significant impact on average order values. Customers choosing Mondu as their payment method demonstrate nearly 60% higher average order values compared to the shop's overall average. Data collected between February 2024 and February 2025 for the online shop in Austria and Germany shows that Mondu has established itself as a significant payment option, with its invoice payment solution capturing 13% of transactions, making it the third most popular payment method after advance payment (54%) and PayPal (25%).

GO IN, Shopware 6 and Mondu: What's next?

After the successful migration to Shopware 6, GO IN is now focusing on the next development phase of its ecommerce platform. For 2025, GO IN plans to implement a CRM system to enhance customer relationship management. Internationalization is also a major focus, with plans to launch new country-specific shops for Belgium and the Netherlands, with potential future expansion to Italy or Spain. These strategic initiatives aim to strengthen GO IN's market position across Europe and provide enhanced services to its growing international customer base. With Shopware and Mondu, keeping the same user experience in the new markets is a no-brainer, ensuring a seamless checkout for all buyers.

The positive experiences with Shopware 6 have reinforced GO IN's decision to switch to Shopware 6. The company looks to the future with optimism and is committed to continuously improving and expanding the new online store as a key component of its digital sales strategy.