Webinar
The real ROI of modern commerce: What 100 B2B leaders learned about TCO & flexibility
Modernizing a B2B commerce stack is a balancing act: too much change creates risk, too little slows the business. In the fifth session of the B2B Future Forum, you’ll get a clear roadmap for modernizing your stack without creating chaos or technical debt– based on insights from more than 100 B2B leaders.
Die Experten
Adriana Dzalbe
Senior Product Marketing Manager
Shopware
Und das erwartet dich
What 100+ B2B leaders learned about modernizing commerce Key patterns and lessons from real-world modernization journeys
How to eliminate redundant tools, lower TCO, and stay agile Why rigidity and duplication drive cost and risk – not the scale of your setup
Agentic commerce and AI in practice What AI-driven processes realistically mean for mid-market B2B organizations today
