The lines between B2B, D2C, marketplaces, and platforms are blurring. Buyers expect consistency in pricing and service. They’re searching less and asking more questions. How do you stay visible when AI is leading the conversation?

The lines between B2B, D2C, marketplaces, and platforms are blurring. Buyers expect consistency in pricing and service. They’re searching less and asking more questions. How do you stay visible when AI is leading the conversation?