Skins: New store and loyalty program with Shopware 6
- 20xProduct reviews
- 60,000Loyalty members
- 24Boutique stores
Informazioni chiave:
Piano Shopware
Azienda
Funzionalità
Funzionalità tecniche
Vantaggi di Shopware:
More than 60,000 members within a year
Since the launch of Skins with Shopware 6, Skins’ loyalty program (Skins Inclusive) attracted more than 60,000 new loyalty-program members in just 12 months.
Product reviews grew by 20 times
Aside from the massive increase in customers, there is also a high member engagement through omnichannel features and personalized rewards. The number of product reviews increased 20-fold since the launch of the loyalty program.
Headless ecommerce architecture
Thanks to Shopware 6, Skins can take advantage of a headless ecommerce architecture. This allows employees to edit and manage content without the developers’ help, saving time and resources.
A successful partnership
Skins had worked with Shopware’s partner, Strix, for several projects before this one. On this occasion, Strix worked with Skins to build its new ecommerce platform, as well as design and launch its loyalty program. Skins especially praised Strix on its seamless project execution, adherence to deadlines and proactive collaboration.
Prossimi passi
About Skins
Skins, the premier destination for exclusive beauty products and perfumes, offers a rich selection of unique brands. As a leading company in niche cosmetics with 24 boutiques and a successful e-boutique, Skins aims to provide its customers with an unforgettable experience both offline and online. Strix, as Skins' digital partner, is responsible for the realization of the e-commerce platform and the online translation of the offline experience. A Shopware B2C webshop has been developed to reflect the atmosphere, service, and ambiance of the physical stores online.
The challenge
The cosmetic brand Skins aims to revolutionize the Dutch beauty market, by selling exclusive products from niche global brands. To achieve this, the company wanted to rebuild and modernize its ecommerce platform. It must create a cohesive omnichannel experience that aligns online and offline customer journeys. The ecommerce operations also needed to be simplified using a scalable platform and solution.
In addition to that, Skins wanted to build its community and grow its customer base. For this, the company needed a loyalty program to reward non-transactional customer behaviours and increase member engagement.
"Creating a seamless omnichannel experience that aligns with our brand identity was essential to strengthen customer loyalty and engagement." - Robin Bosschaert, Skins Digital Commerce Manager
Shopware 6 as a solution
To achieve these goals, Skins chose Shopware 6 as the technological foundation for its ecommerce platform and loyalty program. The company chose Shopware for its ability to provide seamless omnichannel experience and its operational flexibility.
In addition, Shopware 6 also offered the scalability and headless architecture capability the project needed – both essential for laying the future of the company’s online store. This allows the Skins team to easily manage and edit content without the need for agency support. The use of an Accelerator tool also automated consistency in design and content management, resulting in a significant reduction in content management complexity for the team.
The new Skins online shop also integrates Paazl for omnichannel delivery options. To improve the store’s performance, it was also migrated to Hipex’s specialized Shopware hosting. This allowed for faster loading times, directly impacting the time users spend on the site and conversions as a result.
Skins Inclusive: retention through reward
Skins also used the upgrade to Shopware 6 to introduce a new loyalty program: Skins Inclusive. The ecommerce solution integrates with the TritonX CRM system, to collect omnichannel customer data. Using this information, Skins can then further personalize its website content and optimize the store with the individual user in mind.
Furthermore, the program means customers also get rewards for repeat purchases and engagement-driven behaviours, like writing product reviews and answering monthly questions. As a result, Skins saw 20-fold increase in product reviews in just one year. The loyalty program was so successful, it accumulated more than 60,000 members in just 12 months. Through this, the company strengthened its customer loyalty and built a community.
A successful partnership with Strix
The digital partner Strix supported Skins in a variety of its projects. The agency helped the company build a new store that reflects its atmosphere and values. New features were also introduced to optimize user experience and simplify content management. Moreover, Strix provided technical support for the launch of Skins Inclusive as well. The close collaboration between the two parties ensured that customers get personalized shopping experiences and can engage with the brand whether offline or online.
Outlook: What’s next?
The launch of the new store and loyalty program opens the doors for new heights at Skins. The company plans to continue working with Strix to further develop the Skins Inclusive loyalty program, and add further new Shopware functionalities to optimize the shop.
"Through Shopware 6, we established a robust foundation for growth, achieving 60,000 loyalty members and 20x more product reviews within a year." - Robin Bosschaert, Skins Digital Commerce Manager
