B2B relaunch in six months: What JACOB learned
JACOB Elektronik replaced its established commerce landscape in just six months, creating the foundation for the next stage of its digital B2B business. In this live interview, Patrick Scherr discusses the decisions behind the relaunch, key learnings, and what comes next – including how AI and automation can make processes more efficient and support further growth.
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- 10/11/2026, 09:00 UTC
- 60
- Tedesco
- Webinar
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Martin Gaubitz
VP Marketing Europe
shopware AG
Patrick Scherr
Head of E-Commerce
JACOB Elektronik GmbH
Scopri cosa ti aspetta
1. Starting point and requirements Why JACOB replaced its existing commerce landscape and what the new setup needed to deliver.
2. The relaunch in six months How JACOB approached the project and which decisions shaped the timeline.
3. Learnings and next steps What JACOB learned from the relaunch, what the team would do differently today, and the role AI and automation will play in the company’s continued development.
4. Live Q&A Your questions directly to JACOB.
Good to know: German webinar with subtitles in your preferred language. Get exclusive live insights and be first to explore the new JACOB case study, launching on the same day.
