Vanilla Reply GmbH

Vanilla Reply has been a Shopware Platinum Partner since 2014 – and one of the few partners to have actively contributed to the Shopware 6 Core. As part of the Reply Group (16,000+ specialists worldwide), we combine deep platform expertise with global delivery capability: from B2B platforms with SAP integration to international multi-brand architectures across 48 markets to enterprise shops with 800,000+ products.

Vanilla Reply – Your Enterprise Commerce Partner with Platform Depth and Global Reach

Since 2014, we have been building digital commerce solutions as a Shopware Platinum Partner that deliver measurable results. What sets us apart: We actively contributed to the Shopware 6 Core, helped shape the Enterprise Search, and advanced the B2B Suite. This closeness to the Shopware product team makes us a partner that understands the platform from the inside out – and channels that knowledge directly into our client projects.

As part of the Reply Group – an international technology network with over 16,000 specialists in more than 140 companies worldwide – we combine the agility of a focused commerce agency with the scalability of a global enterprise. For our clients, this means: reliable project security even for complex initiatives, international delivery capacity, and access to a broad technology ecosystem that extends far beyond e-commerce.

Our projects demonstrate this breadth: highly scaled B2C shops with over 800,000 products (SANICARE, Medicaria, Aliva), complex B2B platforms with role-based pricing structures and ERP integration (Carl Götz, Clyde Bergemann, CP-Pharma), and international multi-brand architectures for 48 markets (Erwin Müller Group). Whether pharma, furniture retail, fashion, food & beverage, or industrial goods – we understand industry-specific requirements and translate them into high-performing Shopware solutions.

We see commerce as part of an integrated architecture: With Akeneo as PIM, Celum as DAM, Alumio as iPaaS, and Storyblok as Headless CMS, we build ecosystems where commerce, content, and product data work together seamlessly. This end-to-end competence – from strategic consulting through system architecture to ongoing operations – makes us the partner for companies that need a future-proof commerce platform, not a siloed shop solution.

PaaS-certified. B2B. B2C. D2C. International.

“We have been implementing Shopware for over a decade – and we actively contributed to building its Core. That depth makes the difference: Our clients benefit from a partner who knows the platform inside out and turns it into the center of their digital value chain with PIM, DAM, and integration expertise.”

Facts at a Glance

Shopware PartnershipPlatinum Partner since 2014PaaS CertificationYes – PaaS readyShopware Core ContributionsShopware 6 Core, Enterprise Search, B2B SuiteCompleted Shopware Projects70+ documented projects (SW5 + SW6)Technology EcosystemShopware, Shopify, Akeneo, Celum, Alumio, StoryblokERP Integration ExpertiseSAP (S/4HANA, ECC, Business One), Microsoft Dynamics (365, NAV/BC), ABAS, MOEWE AS400OfficesBerlin, Bremen, Hamburg, Munich, Katowice (PL)Reply Group16,000+ employees, 140+ companies worldwideIndustry ExperiencePharma, Furniture, Fashion, Food & Beverage, Electronics, Automotive, B2B Industry

Why Vanilla Reply?

1. Core Contributions, Not Just Implementation

While other Platinum Partners implement Shopware, Vanilla Reply actively contributed to the Shopware 6 Core, Enterprise Search, and B2B Suite. This deep product understanding flows directly into every project we deliver.

2. Global Enterprise Security

As part of the Reply Group (16,000+ employees), Vanilla Reply offers a level of project security that owner-managed agencies simply cannot match. No other Platinum Partner has access to a comparable international network.

3. Integrated Technology Ecosystem

The combination of Shopware + Akeneo (PIM) + Celum (DAM) + Alumio (iPaaS) + Storyblok (CMS) is unique among Platinum Partners. Vanilla Reply does not think of commerce in isolation, but as part of an integrated digital experience.

4. Dual-Platform E-Commerce

With both Shopware and Shopify, Vanilla Reply is one of the few Platinum Partners to master both leading commerce platforms – for clients who want to choose the optimal technology for each use case.

5. International Delivery Capability

From 48 country shops (Erwin Müller) to 160+ countries (PhiAcademy) to 13 country shops with SAP backend (Vanderbilt): Vanilla Reply has a proven track record of delivering at global scale.

6. Industry Depth Over Industry Breadth

In every industry we serve – pharma, furniture, food & beverage, fashion, electronics, B2B industry – Vanilla Reply has multiple completed reference projects. This is not branding – it is demonstrable expertise.