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Not an agency for everything, but experts in e-commerce.

Webwirkung is a Shopware agency based in Wil, Switzerland, and the only Shopware Gold Partner headquartered in Switzerland. Since 2014, we've focused on one thing only: e-commerce. We build B2B and B2C online shops, integrate them into your system landscape and drive their growth with MarTech. Our goal: a shop that doesn't just run, it sells.

Consult – Strategy, not guesswork.

Before we write the first line of code, we dive deep into your processes. We ask the uncomfortable questions, challenge the status quo and design an architecture that works today and still scales tomorrow. Whether it's system selection, process analysis or UX concept, we lay the foundation for a secure investment and help you avoid costly missteps.

Build – Technology that delivers.

This is where concepts become reality. With 11 Shopware certifications in our team, we build online shops that are technically sound, monolithic or headless, including custom plugins and apps. Our focus is seamless integration: we connect your shop to ERP (such as Abacus, Dynamics 365 or SAP), PIM (such as Pimcore or Akeneo), CMS and CRM, for clean data and streamlined processes. All development is 100% in-house, with one goal: stability, security and a user experience your customers love.

Grow – Revenue that lasts.

For us, go-live isn't goodbye, it's the starting line. A shop is only as good as the revenue it generates. That's why we keep supporting you with data-driven MarTech: we optimise conversion rates, automate customer retention with Klaviyo or HubSpot, and use SEO, GEO and performance marketing to make sure you get found, on Google and in AI search tools like ChatGPT. We're your proactive sparring partner who doesn't wait to be asked, but spots opportunities before you even think of them. One example: Novissa increased its revenue by 43% in the first year.

Who are we?

We're big enough to take on demanding projects and personal enough for a genuine partnership on equal terms. Our team of developers, solutions architects, designers and MarTech specialists works mainly in Eastern Switzerland, supported by colleagues in Poland.