siku crafted an innovative D2C platform

siku: A premier toy manufacturer in Europe

Siku, a distinguished brand within the portfolio of Sieper GmbH, stands as a testament to nearly a century of innovation and craftsmanship in the toy industry. Founded in 1921 and headquartered in Lüdenscheid, Germany, Sieper GmbH specializes in the creation of both mechanical and remote-controlled toy models. Its product range spans several renowned brands, including siku itself, Toddys by siku, and WIKING. Beyond its Lüdenscheid base, Sieper GmbH operates manufacturing facilities in Poland and China, along with sales offices in France and Hong Kong.

siku's toys enjoy a global distribution network that reaches from the markets of Europe and Asia to the distant shores of New Zealand and Mexico. These cherished products find their way to consumers not only through siku's proprietary online shop but also via a diverse array of retail outlets, including specialty stores, supermarkets, drugstores, and hardware stores.

The strategic choice of Shopware 6

siku's venture into establishing its digital storefront necessitated a shopping system that was not just robust and scalable but also inherently flexible to support its global outreach ambitions. The company aimed to craft a multi-lingual frontend, facilitating a seamless expansion into new international markets. Furthermore, siku prioritized a system replete with comprehensive interfaces and adept at facilitating smooth integrations with auxiliary third-party systems. Given its operation of a B2B dealer portal, it was imperative for the chosen solution to adeptly accommodate the nuanced demands of B2B transactions. After thorough consideration, onacy, siku’s esteemed partner agency, pinpointed Shopware 6 as the singular platform capable of transcending these multifaceted requirements.

Sustained revenue growth and prestigious Shopware Award for siku

The launch of the new siku shop marked a year of remarkable revenue growth for the company in 2023, with a notable peak in the fourth quarter. The momentum continued into January 2024, with order volumes significantly surpassing those of the same period in the previous year. However, the surge in sales was just one facet of the company's success story.

In collaboration with its partner agency, onacy, siku clinched the prestigious Shopware Shop Usability Award 2023 in the "Family & Kids" category. The expert panel commended the online shop for its clean, minimalist design, streamlined navigation structure, and exceptional mobile compatibility, highlighting siku's commitment to providing a superior shopping experience.

Shopware 6: The keystone for siku's future endeavors

With the D2C platform's successful launch, siku stands on the cusp of a new era, ready to unfold a series of initiatives. Key among these is the strategic expansion of its delivery network to encompass Switzerland and the United Kingdom, broadening its market reach. Additionally, siku is set to enhance its digital presence through the development of more B2C brand shops powered by Shopware 6 and the rejuvenation of its B2B dealer portal.

The enthusiasm within siku for Shopware is palpable. As articulated by David Heusler from siku, "The intuitive design of Shopping Experiences and marketing tools have been instrumental in helping us meet our first-year targets. With Shopware as our ally, we are confident that the B2C online direct sales channel will soon emerge as a pivotal pillar in our strategy to achieve the company's long-term objectives."