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The Shopping Experiences
Stand out with an unforgettable brand experience
The impeccable integration of content and commerce
Transform your storefront from a mere digital sales channel into a captivating brand adventure. Let your content do the talking and sell your products. Design a stage that expresses your corporate identity and connects with customers on a profound level and at every touchpoint.
Superior digital merchandising
Shape the customer journey by fully utilizing your commerce data. Boost order volume and order value with Shopware’s integrated CMS.
Ready to go and easy to use
No coding, no design skills. Drag and drop your layout with fully responsive, predefined blocks. Intuitive, flexible and highly customizable.
Customer engagement and brand loyalty
Whether B2C or B2B, gain recognition across all sales channels and convert customers into loyal fans of your business.
The ultimate customer experience guide
We support your digital commerce success with invaluable information and the latest research.
Got questions?
Request your personal consultation or Shopware demo. Tell us what you need, and we’ll make it happen.
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The new standard in digital commerce
Digital commerce has seen an exponential growth in recent years, not least accelerated by the global pandemic. Online shopping is growing stronger and more progressive in every respect. Simultaneously your competition is growing stronger and fiercer.
How do you stand out? Why should customers choose you and not your competition? What is it that makes your products and services unique? How do you communicate your USP?
In a digital age where people have more choice than ever, what they truly seek is authenticity, connection, and the opportunity to engage with, and become part of, a comprehensive brand experience.
Customer loyalty
Increased revenue
Reduced costs
Brand recognition
Inspire. Connect. Rise up!
Every buying decision is an emotional decision. That goes for B2B as much as for B2C. Create animating content to add value and highlight your products' benefits. Stir up atmosphere and elicit an emotional response. By voicing your brand personality and what your business stands for with a goal-oriented content strategy, you gain trust and credibility. You build a rapport with customers that goes way beyond the brief moments of a single purchase.
Always placing the user experience front and center in the development of our products, Shopware has been a pioneer of storytelling in digital commerce. The Shopping Experiences is a core feature of our innovative CMS that aligns content and commerce into one congruent strategy.
The Shopping Experiences: Key functionalities
Shopping Experiences is an intrinsic feature of our core integrated CMS – ready to go, whether cloud or self-hosted. Design awe-inspiring content throughout your online store, from landing pages to product and listing pages. Effortless and fast. Polished and intuitive. Any device, any time, anywhere in the world.
Drag and drop
Design your page layout with drag and drop and fully responsive, predefined blocks – no coding or design skills required. Intuitive, flexible, and highly customizable.
Quick view
Keep customers browsing. Enable quick view to display relevant product details whilst letting the customer stay engaged and on the page.
Rule-based visibility
Create individual content and targeted customer journeys. Determine which content you show to specific target groups at specific times.
Compatible with premium themes
Create and reinforce trust in your business with a consistent visual brand ID. The CMS works intuitively with our premium themes.
Data mappingData mapping enables you to add content dynamically to your product or category pages. This reduces the potential for errors, helps standardize your data, and speeds up your workflow.
Speed up your workflows by assigning one layout to several pages and loading content automatically with data mapping.
Scroll navigation
Structure your page layout into organized sections to help customers find the content and products they are searching for.
Form Builder
Use the Form Builder to create individual forms in accordance with your brand ID, such as newsletter and contact forms.
Block visibility
Define which content blocks are visible for targeted customers with the Rule Builder, for example promo banners for first-time buyers.
Easy app integration
Customize your content and UX design further with Shopware’s headless CMS and the easy integration of apps from the Shopware Store.
Extendable
Open source and dev friendly! Extend the CMS according to your needs and design individual content elements for a consistent corporate design.
Shopware Publisher
Use Shopware Publisher to work collaboratively with your team – from anywhere in the world. Maximize content output and reach more customers.
Guided Shopping
Be at the forefront of digital commerce innovation! Offer outstanding customer experiences with Guided Shopping.
We're here for you
Got complex requirements or wildly ambitious plans? Let’s talk! Our specialized partner network is by your side with expert knowledge and developer support. Tell us what you need, and we’ll make it happen. Request your personal consultation or Shopware demo. We look forward to meeting you!
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Shopware TV
Want more inspiration? Head over to Shopware TV and watch the entire Spotlight series! Dive deep into the universe of the daring personalities who stand behind some of the most inspiring brands.
Watch more on Shopware TV
"Shopping Experiences enables our merchants to fully utilize all relevant data, shape customer journeys, and ensure consumers can find the products they love to buy. We're always keeping a close eye on upcoming market developments to extend the content creation possibilities further. Currently we’re adding role-based publishing processes that will support team members collaborate more effectively. We'll further enhance our CMS with custom content types to offer our merchants even more functional scope."
Marie Reckendrees
Product Owner at Shopware
We’re here for you
To find out more about Shopware, please get in touch. We look forward to hearing from you!
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Let us guide you through the heart and soul of our ecommerce solutions.
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Learn about Shopware's integrated features live in action.
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Discuss your challenges and receive instant feedback to your questions.
