+138% more active users: Smart commerce for smart climate solutions

The Challenge

KRONE has been a trusted partner in HVAC for more than 40 years, supplying air conditioning and heat-pump systems to installers, architects, and planners across Germany. As the exclusive importer of GREE products, the company combines technical expertise with a wide product range.

To continue this success digitally, KRONE set out to create more than just an online store. The goal was a future-ready platform that gave teams independence, simplified workflows, and delivered a modern user experience for professional customers. Shopware offered the opportunity to integrate ERP and PIM seamlessly, automate processes, and launch campaigns quickly, laying the foundation that KRONE was looking for, towards long-term growth.

The Solution

KRONE chose Shopware 6 because it provided the right foundation for growth and delivered tangible improvements from day one. Comparing it to other ecommerce solutions, including Magento, OXID, and Shopify, Shopware’s key selling points were:

• Flexibility: Shopware’s open, API-first architecture gave KRONE a platform that can grow and evolve alongside the business. This removed the cost and disruption of replacing core systems in the future.

• B2B strength: With features like Rule Builder and Flow Builder, KRONE can handle complex wholesale processes while simplifying the customer journey for professional buyers.

• Ease of use: Marketing teams gained the independence to build landing pages, campaigns, and seasonal promotions through Shopping Experiences. KRONE can now go live with new content in hours, instead of weeks, and have reduced reliance, time and cost on external agencies.

• Community & network: Supported by Shopware’s strong partner ecosystem, KRONE had the confidence that expert help was available at every step of their digital transformation.

• Future-readiness: Seamless ERP and PIM integration created a connected, scalable system landscape, ensuring that KRONE is well-positioned for continued digital growth.

Outlook: What’s Next?

KRONE plans to further expand its digital offerings and explore deeper personalization for B2B customers. With Shopware 6 as the foundation, the company is well-positioned to continue simplifying processes, scaling its ecommerce operations, and delivering an exceptional customer experience.