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Reducing time to order from 1 Week to 1 Hour: Garmat USA’s Digital B2B Sales Transformation
Key facts:
Shopware Plan
Shopware Beyond
Company
Founded in 1988, Garmat USA manufactures technologically advanced paint booths and finishing equipment for collision repair, aerospace, and industrial applications. Headquartered in Englewood, Colorado, Garmat distributes globally.
Features
Technical features
Benefits of Shopware:
What next?
Strategic innovation for complex B2B sales
Garmat USA, a market leader in industrial paint booths, needed to modernize its sales pipeline to enable strategic growth plans. With complex product options and manual quote-to-order processes, Garmat looked to create consistency and efficiency.
To meet rising customer expectations and drive valuation, Garmat needed to digitize in order to scale, with a platform that could handle complex configurations while streamlining the order lifecycle.
The challenge: Complex configurations and manual quoting
The nature of Garmat’s paint booths requiring detailed customization, an order often involves back-and-forth communication between customers and sales. As a result, until now, quotes had to be handles manually, which created risks for errors, delays and inefficiencies as the company started to grow.
With rapid growth expected from its ownership group, Garmat needed a scalable solution that could:
Automate configuration and quoting
Integrate with existing systems (notably SAGE ERP)
Empower both sales teams and customers with a faster, more intuitive process
The results: Faster, smarter, more valuable
The impact of the transformation was seen within the first few months:
Time to order reduced from 1 week to 1 hour
Fewer order errors, thanks to automation and ERP integration
Stronger brand presence online, expanding reach and exposure
Increased business valuation, driven by higher revenue velocity and operational efficiency
By moving to Shopware, Garmat successfully streamlined operations, while also creating a scalable foundation for future growth and continued digital innovation. With a digital-first sales process now in place, Garmat is positioned to expand its global reach, optimize their customer experience, and build on its competitive advantage as an industry leader in advanced refinishing equipment.
“Working with Web Solutions NYC and Shopware has completely streamlined our sales process. What once took a week can now be completed in just an hour, giving our customers a faster, more seamless experience whilst freeing our team to focus on product expertise.” – Rustin Dring, CEO at Garmat USA
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