Diese Seite ist auch auf Deutsch verfügbar. Zur deutschen Seite wechseln

2021 Gartner® Magic Quadrant for Digital Commerce

Shopware has been recognized in Gartner® Magic Quadrant™ for Digital Commerce for the second time in a row. The quadrant is re-evaluated annually, and we feel, being included is already evidence of a vendor's high significance in the industry.

Read the report
Stefan Hamann

"For us, being recognized again by Gartner® in its Magic Quadrant™ is as great a pleasure as the first time last year. We feel, we're on the right track, and we take that as an incentive to get a little better every day."

Stefan Hamann – CEO & Founder, shopware AG

Shopware pattern

Learn more about Gartner® and the Magic Quadrant™

Gartner®, Inc. delivers actionable, objective insight to executives and their teams.

An essential part of Gartner® analysis is the visualization of the results in the form of the Magic Quadrant™. It is a two-dimensional matrix with axes for "Completeness of Vision" and "Ability to Execute". In addition, the report discusses the strenghts and cautions of all vendors considered. Thus, it not only offers ecommerce executives guidance but also provides a sound basis for strategic business decision-making.

Read the report

Why we believe we have been recognized in the Magic Quadrant™


No-code ease of use

Marketers and non-technical users can implement automation & personalization processes and streamlined workflows without having to rely on developers.

Business models

Experience-led commerce

In an omnichannel world, the perfect fusion of content and commerce is an essential and core competence. Shopware allows you to ensure a consistent user experience across all channels.


Business model composer

Pioneer into new territory and scale your business in unlimited ways: With Shopware, you can set your own rules, innovate fast, and stand out with an expertly executed brand strategy and a powerful platform to support your vision. Compose your unique business flow with no code needed and test various business models on time.


Unlocking your growth potential

While ensuring the highest performance levels of the platform, Shopware offers solutions to optimally support every step of your growth story. Seamlessly scaling your business has never been easier. In addition, by offering out-of-the-box multi-language & multi-currency capabilities as well as additional sales channels (e.g. eBay), Shopware inherently facilitates multiple growth opportunities for you.

What our customers say

We believe that Shopware's success is fueled by the success of our customers. We are humbled and inspired by Gartner Peer Insights reviews such as the following.

Gartner, Magic Quadrant for Digital Commerce, 31 August 2021, Jason Daigler et. Al.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Shopware. GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Shopware Logo
Your opinion matters to us!

Honest feedback is valuable and our basis for improvement. That's why we're asking you to take part in our latest survey on Shopware as a brand. It will probably take you less than 5 minutes.