Ecommerce solution for Food & Beverage

Your recipe for success? A tailored shop system designed for your industry. Shopware offers essential features, exceptional responsiveness, flexibility, and ample space for your brand's growth. This creates a delightful online experience for your customers across all channels and devices.

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User experience

Do your customers click through various recipe ideas or search for particular ingredients? Then usability is even more important. Whether it’s being used on a smartphone, tablet or laptop – Shopware is highly responsive and user-friendly.

Headless commerce

Shopware 6 rigorously follows the API-first approach. Various components can be linked using the powerful interfaces: from the ERP system to social media and IoT solutions.


Storytelling allows you to stage your products in the context of an experience. Transmit emotions, moods and value to inspire your customers and help their purchasing decisions.

Delivery according to shipping zone

Fresh, high-quality products are more essential to the food sector than in any other industry. This is why customers in this segment want to know exactly when their delivery will arrive. Shopware allows you to issue a delivery date according to the shipping zone. The shop visitor only needs to enter their postcode, and the earliest possible delivery date is shown. With that information, they can optimally plan their holiday brunch, candlelight dinner or next barbecue party.


Whether it's coffee, tea or muesli - many products in the food segment are used on a daily basis and regularly end up in the shopping cart. Such products are perfect for a subscription. With this feature, you as a store owner can offer your customers to order their favorite products automatically at fixed intervals. To do this, select one of our extensions from the store. A subscription is not only convenient for the customer, but also promotes sales. Decide for yourself which delivery intervals you want to allow your customers, whether you want to offer free shipping for subscription products or a staggered discount.


Whether you specialize in food, beverages or kitchen appliances, many products complement each other perfectly. Bundles are a great way to entice your customers to buy more. You can find all the extensions you need for these functions in the Shopware Store. Decide for yourself whether you want to offer percentage discounts, fixed prices or limited bundles. Make bundle products recognizable with special icons and push products that sell less well individually.

Content & commerce

The F&B sector is perfect for linking content: from inspiring recipes and background information to individual ingredients and step-by-step video instructions. And, you can stimulate your customers’ appetite and desire to purchase with suggestive images. With the help of Shopware's Experience Worlds, you can implement your ideas with playful ease. The usability even makes it possible for those without programming knowledge to create landing pages or shop pages. For instance, you can create an attractive category page or seasonal landing page. That’s how to whet the appetite of your customers!

The ability to create custom seasonal content without the need for external development was a huge relief to us. Moreover, with the shopping experiences we are able to create content-rich landing pages that are informative and useful for SEO activities."

Jeremy Grieve

Operations Director – The Fish Society

Customer ratings and reviews

Product ratings and reviews are a crucial in making a purchasing decision. They increase your customers’ trust and allow you to better meet their needs based on feedback. This is decisive, especially in the F&B industry. With Shopware, customers can enter ratings even in the standard version. You can also send automated email reminders to your customers. In the backend, you can adjust email templates and release, delete or answer reviews.

Variant configuration

The difference lies in the detail, especially in the food segment! No matter whether it's the grinding degree of a coffee bean or the size of the packaging: Both amateur and professional chefs attach importance to being able to choose between different variants. With Shopware every conceivable property – whether size, weight or colour – can be catalogued and maintained from one place. Properties can then be applied to the product level to generate variants of any complexity.

You want to know more about Shopware?

Feel free to contact our sales team. We will be happy to help you find the perfect Shopware solution for your needs.

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