Your recipe for success? A shop system that is especially designed for the needs of your industry. Shopware has essential features ready for you, and it is extremely responsive, flexible and gives your brand the space it needs to develop. That makes your online presence a real treat for your customers – on all channels and all end devices.
Do your customers click through various recipe ideas or search for particular ingredients? Then usability is even more important. Whether it’s being used on a smartphone, tablet or laptop – Shopware is highly responsive and user-friendly.
Shopware 6 rigorously follows the API-first approach. Various components can be linked using the powerful interfaces: from the ERP system to social media and IoT solutions.
Storytelling allows you to stage your products in the context of an experience. Transmit emotions, moods and value to inspire your customers and help their purchasing decisions.
Fresh, high-quality products are more essential to the food sector than in any other industry. This is why customers in this segment want to know exactly when their delivery will arrive. Shopware allows you to issue a delivery date according to the shipping zone. The shop visitor only needs to enter their postcode, and the earliest possible delivery date is shown. With that information, they can optimally plan their holiday brunch, candlelight dinner or next barbecue party.
Coffee, tea or muesli – a lot of things in the food sector are used daily and regularly end up in the shopping cart. Such products are perfect for subscriptions. This feature allows you to automatically supply your customers with their favourite products at fixed intervals. That is convenient for both your customers and your sales. Determine which delivery intervals you want to make available to your customers, whether you want to offer free shipping for your subscription products and whether you want to offer tiered discounts.
No matter what your speciality is, whether food, beverages or kitchen appliances: many products complement each other well. Bundles allow you to easily lead your customers to buy more. Shopware offers you all of the functions you need for it. You decide whether you want to offer a percentage discount, fixed prices or limited bundles. Highlight bundle products with special icons and push products that sell less well individually.
The F&B sector is perfect for linking content: from inspiring recipes and background information to individual ingredients and step-by-step video instructions. And, you can stimulate your customers’ appetite and desire to purchase with suggestive images.With the help of Shopware's Experience Worlds, you can implement your ideas with playful ease. The usability even makes it possible for those without programming knowledge to create landing pages or shop pages. For instance, you can create an attractive category page or seasonal landing page. That’s how to whet the appetite of your customers!
"The ability to create custom seasonal content without the need for external development was a huge relief to us. Moreover, with the shopping experiences we are able to create content-rich landing pages that are informative and useful for SEO activities."
Product ratings and reviews are a crucial in making a purchasing decision. They increase your customers’ trust and allow you to better meet their needs based on feedback. This is decisive, especially in the F&B industry. With Shopware, customers can enter ratings even in the standard version. You can also send automated email reminders to your customers. In the backend, you can adjust email templates and release, delete or answer reviews.
The difference lies in the detail, especially in the food segment! No matter whether it's the grinding degree of a coffee bean or the size of the packaging: Both amateur and professional chefs attach importance to being able to choose between different variants. With Shopware every conceivable property – whether size, weight or colour – can be catalogued and maintained from one place. Properties can then be applied to the product level to generate variants of any complexity.
Interactive Shopping Experiences, intuitive usability and unlimited connection possibilities - these name just a few of your advantages with Shopware 6.
Get an impression yourself and instantly access Shopware 6 with the 30-day trial version. Explore the new administration by creating products, test the Rule Builder or dive into content and commerce with the Shopping Experience feature. You can view the results directly in your shop storefront at any time.