The interplay between online and offline commerce rapidly grows in significance. Therefore, a customer-focused omnichannel strategy can become the driving factor to determine your success in today's competitive market conditions.
Shopware offers you highly sophisticated and future-oriented ecommerce solutions to level up your business. Build seamless connections across all sales and communication channels, create exceptional user experiences, and unleash your unlimited growth potential.
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To the download formFor many years, retail has been focusing on maximising online business opportunities – not least accelerated by the global pandemic. But it's not only ecommerce that holds great potential for business owners. It is the combination of online/offline and the interplay between the channels themselves. Keyword: Omnichannel commerce!
Most retailers use a variety of channels to reach new and existing customers. However, these sales channels are often operated separately and customers are lost when they switch between the channels. As a result, they're left with unsatisfactory shopping experiences.
"Omnichannel" means that all channels are connected with each other and interact seamlessly. All ("omni") existing channels operate together. They share the same customer information and leave it open to customers which channels they want to use to make a purchase.
As trend research shows again and again, the expectations of consumers are changing and the importance of online/offline retail is growing rapidly. Customers today have diverse shopping preferences regarding ordering and delivery methods, payment options, and communication channels. To meet these new demands and to be successful in the long run, your business strategy must adapt to the needs of your customers.
With Shopware 6 and its flexible open commerce platform, you can effortlessly link the most suitable sales and communication channels for your business. This allows you to further your reach, optimise the customer journey, and scale your business according to your requirements.
Thanks to Shopware's API-first approach and its expansive ecosystem, the essential prerequisites for maximum flexibility and a cross-channel / cross-device shopping experiences are already in place. You'll find a variety of useful apps in the Shopware Store to guarantee omnichannel success.
By managing all sales channels with just one solution, you can simplify business procedures, highlight your products and sell where your customers are – whether at the retail store, on your ecommerce website, via social media or on other digital marketplaces.
With an availability query, your customers can get an overview of whether the desired product is still available. A possible purchase decision is accelerated if only a few copies are still available. This way, both your online and offline business will be strengthened.
For this function an extension from our store is required.
Sometimes customers prefer to try something on first or browse locally. With the help of extensions in the Shopware Store your customers can search for the nearest store and directly view important data such as address and opening hours. A link to Google Maps also allows you to calculate the route. This way, your customers can also find their way to your brick-and-mortar store.
To ensure that you have no limits when expanding your sales channels and internationalising your business, the focus of Shopware 6 has been placed on the international application of the software.
Putting together a shopping cart from the comfort of your own home and then picking up your order in a local store - that's Click & Collect, the ideal link between online and offline retailing. Your customers can save on shipping costs, easily handle returns and continue shopping on site. With the help of extensions you can easily add this feature to your store!
No two businesses are alike. What you offer, and how you offer your products and services, is unique – and so is your ideal omnichannel strategy. With Shopware's Flow Builder you can define and perform highly individual business processes all in one place and without having to write a single line of code. You benefit from one centralised data administration from which you can manage and automate complex business procedures across all sales and communication channels.
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Central control of all sales channels
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