The interplay between online/offline commerce continues to quickly become more important. Shopware is the ideal platform for your omnichannel strategy, creating a seamless connection across all sales and communication channels in order to create optimal shopping experiences for customers.
For years, stationary retail has increasingly shifted online. However, it is not only online retail that holds great potential for business owners; it's the combination of online/offline and the interplay of the channels themselves. Keyword: Omnichannel commerce.
A large number of retailers use a variety of channels to reach new and existing customers. However, these are often operated separately. As a result, customers are lost when they switch channels, or they are left with an unsatisfactory buying experience.
"Omnichannel" means that all channels are linked with each other and interact seamlessly — all ("omni") existing channels operate together. They share the same customer information and leave it open to customers which channels they want to use to make a purchase.
With the most current market developments and changes in online/offline retail, the buying behaviour and expectations of consumers have also changed. Customers today have diverse shopping preferences regarding ordering and delivery methods, payment options, and communication channels. To meet these requirements and be successful in the long-term, retailers must adapt to the needs of their customers.
With Shopware 6 and its connected ecosystem, retailers can effortlessly link the most suitable sales and communication channels from one ecommerce solution. This allows retailers to increase their reach, optimise the customer experience, and scale their business according to their requirements.
Thanks to Shopware's API-first approach and its expansive ecosystem, the essential prerequisites for maximum flexibility and a cross-channel / cross-device shopping experiences are already in place. Retailers will find a variety of useful apps in the Shopware Store that guarantee omnichannel success.
By controlling all sales channels centrally with just one solution, retailers can sell where their customers are – whether at the POS, in the online store or via social media platforms – all products can be easily displayed in every sales channel.
To ensure that retailers have no limits and fewer hurdles when it comes to internationalising their business and sales channels, the focus of Shopware 6 has been placed on the international application possibilities of the software.
With the help of the store locator and the link to Google Maps, the most important information such as address, opening hours and route guidance can be viewed directly and easily. This makes the way to the nearest high street store just a few clicks away.
During the decision making process, the availability request provides an overview of which stores still have the desired product. And it can accelerate a possible purchase intention if only a few are left. As a result, both online and offline business are strengthened.
Filling up your shopping basket from the comfort of your own home and picking up the order in the local store - that's Click & Collect. It's the ideal combination of online and offline retail. Customers can save on shipping costs, they can can easily return unwanted goods, and continue shopping directly at the store.
"Mastering omnichannel on all levels is the moon landing of the customer experience. Only a few succeed in making it to the finish line. Those that do, however, reap fame, glory, and growing streams of visitors that hopefully translate into equally astronomical sales figures."
“Customer experience plays a key role in today’s business world. It’s no longer only about objective product characteristics or quality-to-price ratios; it’s also about subjective, emotional factors related to the client’s feelings during the customer journey. To provide the best possible CX, a brand must take care of everything for the customer, whereas the customer must above all feel comfortable.”
“In omnichannel commerce, retailers need to make sure they reach customers everywhere at all times and, at best, provide them with individualised and personalised information. Therefore, communicating with the customer and providing suitable content are important factors for success. In doing so flexibility and relevance also play a decisive role.“
"The future is connected – omnichannel for a shopping experience without borders that delights customers!"
“The omnichannel approach puts the user at the heart of every marketing activity to enable a seamless transition between the touchpoints along the entire customer journey. The term “omnichannel” may sound trite and it is also often undervalued. However, it is the best method of generating cross-channel added value. For every touchpoint is a touchpoint with the brand and product and should be considered accordingly.”
"Your ecommerce store is the unsung hero of your physical store network. The support it provides to your stores by acting as a catalogue, driving footfall to your shops, and engaging, anywhere at any time, with your existing customer base in your local markets is of immeasurable, indeed often unmeasured, benefit. Your omnichannel strategy: blending online and in-store experiences seamlessly for your customers; will be a key plank in your future retail success. You must take action now to secure this success for your business."
"Our experience from numerous customer inquiries, conversations and projects is that many companies, have recently become more interested in digitising their internal processes, their data management and their sales channels. The companies usually already have ERP systems such as NAV, SAP or similar, which support them in the processes of the value chain and often also have digital sales channels, for example an online store, but which is not integrated into the digital ecosystem of the company. Product data is then often still maintained in Excel spreadsheets – cumbersome and error-prone."
High integration capability
Central control of all sales channels
Unrestricted freedom thanks to API-first approach
Global ecosystem with 1,200+ partners and over 100,000 customers
Open source solution
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