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The powerful solution for your omnichannel success

The interplay between online and offline commerce rapidly grows in significance. Therefore, a customer-focused omnichannel strategy can become the driving factor to determine your success in today's competitive market conditions.

Shopware offers you highly sophisticated and future-oriented ecommerce solutions to level up your business. Build seamless connections across all sales and communication channels, create exceptional user experiences, and unleash your unlimited growth potential.

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How to be successful in omnichannel commerce

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Omnichannel Items
Omnichannel Items
Omnichannel commerce – the ultimate discipline of retail

For many years, retail has been focusing on maximising online business opportunities – not least accelerated by the global pandemic. But it's not only ecommerce that holds great potential for business owners. It is the combination of online/offline and the interplay between the channels themselves. Keyword: Omnichannel commerce!

What does omnichannel mean?

Most retailers use a variety of channels to reach new and existing customers. However, these sales channels are often operated separately and customers are lost when they switch between the channels. As a result, they're left with unsatisfactory shopping experiences.

"Omnichannel" means that all channels are connected with each other and interact seamlessly. All ("omni") existing channels operate together. They share the same customer information and leave it open to customers which channels they want to use to make a purchase.

How does the change in customer behaviour affect your business?

As trend research shows again and again, the expectations of consumers are changing and the importance of online/offline retail is growing rapidly. Customers today have diverse shopping preferences regarding ordering and delivery methods, payment options, and communication channels. To meet these new demands and to be successful in the long run, your business strategy must adapt to the needs of your customers.

Omnichannel Shopware

The advanced omnichannel commerce software

With Shopware 6 and its flexible open commerce platform, you can effortlessly link the most suitable sales and communication channels for your business. This allows you to further your reach, optimise the customer journey, and scale your business according to your requirements.

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Full flexibility thanks to modular extendibility

Thanks to Shopware's API-first approach and its expansive ecosystem, the essential prerequisites for maximum flexibility and a cross-channel / cross-device shopping experiences are already in place. You'll find a variety of useful apps in the Shopware Store to guarantee omnichannel success.

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Central administration of all sales channels

By managing all sales channels with just one solution, you can simplify business procedures, highlight your products and sell where your customers are – whether at the retail store, on your ecommerce website, via social media or on other digital marketplaces.



To ensure that you have no limits when expanding your sales channels and internationalising your business, the focus of Shopware 6 has been placed on the international application of the software.

Store Locator

Store locator

Your customers are just a few clicks away! With the help of the store locator and the direct link to Google Maps, your customers can easily view important informations such as your store address, opening hours and route guidance.

Availability request

Availability request

The product availability request provides an overview for your customers to see which stores still have the desired product. This can enhance the purchase decision if there are only a few items left. As a result, both your online and your offline businesses are strengthened.

Click and collect

Click & collect

Let your customers fill up their shopping cart from the comfort of their home and then pick up the order in the local store. Click & Collect is the perfect combination of online and offline retail. Your customers can save on shipping costs, they can can easily return unwanted goods and then continue shopping directly at the store.

High performance

Optimise your specific omnichannel strategy

No two businesses are alike. What you offer, and how you offer your products and services, is unique – and so is your ideal omnichannel strategy. With Shopware's Flow Builder you can define and perform highly individual business processes all in one place and without having to write a single line of code. You benefit from one centralised data administration from which you can manage and automate complex business procedures across all sales and communication channels.

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From stationary retailer to omnichannel player

Get exciting insights about BabyOne's deep digital transformation, recorded live from the Shopware Community Day 2021.

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Your benefits with Shopware

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High integration capability

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Central control of all sales channels

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Unrestricted freedom thanks to API-first approach

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Customised settings

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Global ecosystem with 1,200+ partners and over 100,000 customers

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Open source solution

You want to know more about Shopware?

Feel free to contact our sales team.
We will be happy to help you find the perfect Shopware solution for your needs.

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