The interplay between online and offline commerce rapidly grows in significance. Therefore, a customer-focused omnichannel strategy can become the driving factor to determine your success in today's competitive market conditions.
Shopware offers you highly sophisticated and future-oriented ecommerce solutions to level up your business. Build seamless connections across all sales and communication channels, create exceptional user experiences, and unleash your unlimited growth potential.
For many years, retail has been focusing on maximising online business opportunities – not least accelerated by the global pandemic. But it's not only ecommerce that holds great potential for business owners. It is the combination of online/offline and the interplay between the channels themselves. Keyword: Omnichannel commerce!
Most retailers use a variety of channels to reach new and existing customers. However, these sales channels are often operated separately and customers are lost when they switch between the channels. As a result, they're left with unsatisfactory shopping experiences.
"Omnichannel" means that all channels are connected with each other and interact seamlessly. All ("omni") existing channels operate together. They share the same customer information and leave it open to customers which channels they want to use to make a purchase.
As trend research shows again and again, the expectations of consumers are changing and the importance of online/offline retail is growing rapidly. Customers today have diverse shopping preferences regarding ordering and delivery methods, payment options, and communication channels. To meet these new demands and to be successful in the long run, your business strategy must adapt to the needs of your customers.
With Shopware 6 and its flexible open commerce platform, you can effortlessly link the most suitable sales and communication channels for your business. This allows you to further your reach, optimise the customer journey, and scale your business according to your requirements.
Thanks to Shopware's API-first approach and its expansive ecosystem, the essential prerequisites for maximum flexibility and a cross-channel / cross-device shopping experiences are already in place. You'll find a variety of useful apps in the Shopware Store to guarantee omnichannel success.
By managing all sales channels with just one solution, you can simplify business procedures, highlight your products and sell where your customers are – whether at the retail store, on your ecommerce website, via social media or on other digital marketplaces.
To ensure that you have no limits when expanding your sales channels and internationalising your business, the focus of Shopware 6 has been placed on the international application of the software.
Your customers are just a few clicks away! With the help of the store locator and the direct link to Google Maps, your customers can easily view important informations such as your store address, opening hours and route guidance.
The product availability request provides an overview for your customers to see which stores still have the desired product. This can enhance the purchase decision if there are only a few items left. As a result, both your online and your offline businesses are strengthened.
Let your customers fill up their shopping cart from the comfort of their home and then pick up the order in the local store. Click & Collect is the perfect combination of online and offline retail. Your customers can save on shipping costs, they can can easily return unwanted goods and then continue shopping directly at the store.
No two businesses are alike. What you offer, and how you offer your products and services, is unique – and so is your ideal omnichannel strategy. With Shopware's Flow Builder you can define and perform highly individual business processes all in one place and without having to write a single line of code. You benefit from one centralised data administration from which you can manage and automate complex business procedures across all sales and communication channels.
"Mastering omnichannel on all levels is the moon landing of the customer experience. Only a few succeed in making it to the finish line. Those that do, however, reap fame, glory, and growing streams of visitors that hopefully translate into equally astronomical sales figures."
“Customer experience plays a key role in today’s business world. It’s no longer only about objective product characteristics or quality-to-price ratios; it’s also about subjective, emotional factors related to the client’s feelings during the customer journey. To provide the best possible CX, a brand must take care of everything for the customer, whereas the customer must above all feel comfortable.”
“In omnichannel commerce, retailers need to make sure they reach customers everywhere at all times and, at best, provide them with individualised and personalised information. Therefore, communicating with the customer and providing suitable content are important factors for success. In doing so flexibility and relevance also play a decisive role.“
"The future is connected – omnichannel for a shopping experience without borders that delights customers!"
“The omnichannel approach puts the user at the heart of every marketing activity to enable a seamless transition between the touchpoints along the entire customer journey. The term “omnichannel” may sound trite and it is also often undervalued. However, it is the best method of generating cross-channel added value. For every touchpoint is a touchpoint with the brand and product and should be considered accordingly.”
"Your ecommerce store is the unsung hero of your physical store network. The support it provides to your stores by acting as a catalogue, driving footfall to your shops, and engaging, anywhere at any time, with your existing customer base in your local markets is of immeasurable, indeed often unmeasured, benefit. Your omnichannel strategy: blending online and in-store experiences seamlessly for your customers; will be a key plank in your future retail success. You must take action now to secure this success for your business."
"Our experience from numerous customer inquiries, conversations and projects is that many companies, have recently become more interested in digitising their internal processes, their data management and their sales channels. The companies usually already have ERP systems such as NAV, SAP or similar, which support them in the processes of the value chain and often also have digital sales channels, for example an online store, but which is not integrated into the digital ecosystem of the company. Product data is then often still maintained in Excel spreadsheets – cumbersome and error-prone."
High integration capability
Central control of all sales channels
Unrestricted freedom thanks to API-first approach
Global ecosystem with 1,200+ partners and over 100,000 customers
Open source solution
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Start your ecommerce business with a trusted and professional solution that is built to thrive in the long term - fastly, riskfree and flexible! There are no costs until you generate sales. With a month to month contract, you benefit from maximum cost control and are free to cancel your contract at any time.
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