Some call it magic. We call it omnichannel commerce.

Sell more. Sell better. Anytime, anywhere. Effortless!

Omnichannel commerce puts people at the heart of every process. It’s a seamless shopping experience: Customers can begin the purchase process on one channel and end it on another. Every sales and communication channel interacts smoothly with the others, removing potential breaks or constraints in the customer journey and leaving only an exceptional customer experience.

Consistent customer experience
Consistent customer experience

Ensure an uncompromisingly good customer experience across all channels.

Complete overview of all your data
Complete overview of all your data

Monitor your customer, product, and stock data as a whole instead of per channel so that you can introduce more effective measures.

Targeted communication
Targeted communication

Specifically direct your offers and campaigns at selected customer groups and check their success in as much detail as you need.

Omnichannel key visual
Omnichannel eBook
How to be successful in omnichannel commerce

Download the free ebook now – learn from experts and get valuable tips for your business.

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Rediscover ecommerce and achieve unimaginable success

By linking all your channels, you can utilize the full potential of your business and increase your revenue. The seamless connection means customers can easily switch between channels, so abandoned purchases are a thing of the past.

Omnichannel sales channel admin
All in all, omnichannel commerce offers numerous benefits for both you and your customers:
  • Checkmark Pooled customer data to improve your understanding of customers’ wants and needs
  • Checkmark Synchronized stock, product and customer data for all channels
  • Checkmark Individual and targeted marketing measures and offers
  • Checkmark Track and analyze advertising measures across multiple channels in order to measure effectivity and implement improvements
  • Checkmark Increase customer loyalty and satisfaction through personalized, seamless shopping experiences on all channels
  • Checkmark Increase revenue through cross-selling and a lower number of purchases broken off
  • Checkmark Increase market recognition thanks to your presence on multiple channels
  • Checkmark Customers can complete purchases in their preferred way, online or offline
  • Checkmark Simplify returns, exchanges and support through availability on multiple channels
Benefits of omnichannel
  • Checkmark Increase customer loyalty and satisfaction through personalized, seamless shopping experiences on all channels
  • Checkmark Increase revenue through cross-selling and a lower number of purchases broken off
  • Checkmark Increase market recognition thanks to your presence on multiple channels
  • Checkmark Customers can complete purchases in their preferred way, online or offline
  • Checkmark Simplify returns, exchanges and support through availability on multiple channels

The advanced omnichannel commerce software

With Shopware and its flexible open commerce platform, you can effortlessly link the most suitable sales and communication channels for your business. This allows you to further your reach, optimise the customer journey, and scale your business according to your requirements.

Full flexibility thanks to modular extendibility - Shopware feature
Central administration for all your sales channels - Shopware feature
Availability request - Shopware feature

Full flexibility thanks to modular extendibility

Thanks to Shopware's API-first approach and its expansive ecosystem, the essential prerequisites for maximum flexibility and a cross-channel / cross-device shopping experiences are already in place. You'll find a variety of useful apps in the Shopware Store to guarantee omnichannel success.

Central administration for all your sales channels

By managing all sales channels with just one solution, you can simplify business procedures, highlight your products and sell where your customers are – whether at the retail store, on your ecommerce website, via social media or on other digital marketplaces.

Availability request

With an availability query, your customers can get an overview of whether the desired product is still available. A possible purchase decision is accelerated if only a few copies are still available. This way, both your online and offline business will be strengthened. For this function an extension from our store is required.

Store locator - Shopware feature
Internationalisation - Shopware feature
Click & Collect - Shopware feature

Store locator

Sometimes customers prefer to try something on first or browse locally. With the help of extensions in the Shopware Store your customers can search for the nearest store and directly view important data such as address and opening hours. A link to Google Maps also allows you to calculate the route. This way, your customers can also find their way to your brick-and-mortar store.

Internationalisation

To ensure that you have no limits when expanding your sales channels and internationalising your business, the focus of Shopware 6 has been placed on the international application of the software.

Click & Collect

Putting together a shopping cart from the comfort of your own home and then picking up your order in a local store - that's Click & Collect, the ideal link between online and offline retailing. Your customers can save on shipping costs, easily handle returns and continue shopping on site. With the help of extensions you can easily add this feature to your store!

You want to learn more about your possibilities with omnichannel?

Feel free to contact our omnichannel experts. They are happy to help you.

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From stationary retailer to omnichannel player

Get exciting insights about BabyOne's deep digital transformation, recorded live from the Shopware Community Day 2021.

Shopware 6 pattern