Grow your way. Own your dealer network, own your margins
The Automotive and Mobility industry is undergoing rapid digital transformation. Dealer networks, aftermarket channels, and partner ecosystems are becoming harder to manage, while buyer expectations for seamless digital experiences continue to rise.
Shopware delivers business-critical commerce built for Automotive complexity – so you can unify dealer networks, own your customer relationships, and scale across markets without losing control.
"The complexity of the data, the variety of functions, and the high quality requirements for the product images presented us with major challenges, but with creative solutions and a strong partnership, we have mastered these and created an online shop that exceeds expectations."
Unify dealers, own your margins.
Launch and scale digital channels across your dealer and partner network, reduce manual ordering processes, and deliver a consistent buying experience at every touchpoint.
Unified omnichannel commerce
Coordinate online, in-dealership, and partner sales channels from one platform, with a consistent buyer experience at every touchpoint.
Regional dealer and market-specific catalogs
Localized and role-based pricing
Channel-specific product and inventory visibility
Centralized product and content governance across all channels
Self-service for repeat orders
Optimize how repeat processes are handled for speed and reliability.
Faster, self-service reordering with quick-order and reorder lists, reducing manual effort in recurring procurement
Structured purchasing through account-based access, roles and approvals
Support for negotiated assortments and contract pricing
Digital dealer networks
Digitize ordering workflows across your dealer and distribution network, reducing delays and inconsistent customer experiences.
Centralized dealer and distributor portals for streamlined order management
Automated recurring purchasing processes across partner networks
Direct connection of dealers and distributors into the commerce ecosystem
Power that scales with you
Shopware delivers the flexibility of an enterprise platform with the agility to move quickly. It adapts to complex scenarios, maintains high performance under pressure, and supports you as you grow across markets, channels, and business models.
Full transparency, flexibility, and ownership
Commerce today rarely fits into a single system – or a single market. Shopware’s open-source, API-first architecture gives you freedom: build the setup you need, integrate the tools you trust, and adapt fast as your business evolves.
B2B Capabilities your customers expect – natively
B2B Components offer a comprehensive set of features including role-based access, approvals, and quick ordering.
Multi-store, -brand and -country management from one backend
Go live in seconds and maintain omnichannel control for new channels, currencies, languages, and international tax in one place
Automating without the code
Utilise Rule- and Flow-builders to enable flexible, no-code automation, saving an average of 4 hours per week, or let Shopware Copilot analyze, decide, and execute on your behalf.
Save 40% on integration costs with Nexus
Shopware Nexus makes it easy to connect and integrate your IT-systems (ERP, PIM, etc…) directly with your commerce, saving 40%¹ on integration costs.
Protect revenue with 99.99%² uptime on PaaS
Run complex business models on PaaS, with greater control over your code, integrations, and customer experience while Shopware manages infrastructure, scaling, and security.
Get a dedicated account manager. One you’ll actually know by name.
Personal account manager with our Beyond plan
1 hour service reaction time
Personal onboarding
Frequently asked questions
Can Shopware support global operations?
Yes. Shopware enables multi-brand, multi-country, and multi-language setups with centralized management, allowing you to scale across markets while maintaining control.
How does Shopware improve B2B buying experiences?
It provides native B2B functionality such as account-specific pricing, quick order, approvals, and self-service portals, reducing friction and manual workload for both customers and sales teams.
What makes Shopware suitable for integration-heavy environments?
Its API-first architecture allows seamless integration with ERP, PIM, OMS, CRM, and marketplaces, ensuring real-time, unified data across systems.
How does Shopware ensure reliability during peak demand?
Shopware is designed for high performance and scalability, delivering stable operations and 99.99%² uptime with PaaS even under heavy traffic and large catalog sizes.
Commerce that understands Automotive & Mobility merchants
Flexible architecture designed for growth, connectivity, and freedom.
