Since founding the company when 16-years-old, Stefan has been responsible defining the strategic course of shopware AG. With a focus dedicated to technology, finance and controlling, Stefan spearheads the continuing development of the award-winning eCommerce platform.
Sebastian Hamann is a passionate designer and a pioneer in bringing more emotional shopping to the German ecommerce. Already at the age of 15, along with his brother, he founded Shopware. As the creative head of the company, Sebastian is responsible for the holistic design and marketing concept. In order to shape the future of retail, he always thinks out of the box.
As Chief Financial Officer, Ralf Marpert is responsible for managing all administrative processes. Next to developing Shopware as an attractive employer, Ralf also covers all central procurement and contractual matters. Before his time at Shopware, he gained extensive experience in classic B2B retail at Pietsch Group, a wholesaler for home technology, as well as from his 8 years’ experience as an Assistant to the Managing Director and supply chain Division Manager. He graduated from the University of Konstanz (Administrative Sciences, 2004) and the German International Business School (GISMA) in Hannover (MBA, 2012).
Josua Seiler has been gathering experience with Shopware since 2012, as he managed the agency conexco; one of the few Shopware partners to be entrusted with the implementation of complex projects right from the start and was instrumental in the development of Shopware 6. Prior to founding conexco, Josua was part of the original team at pauldirekt GmbH and, as Managing Director, was responsible for the conception and development of one of Germany's leading online shopping clubs. His ecommerce experience dates back to 2001 when he set up and managed a variety of online shops. With his wealth of more than 15 years of practical experience, Josua is now pushing ahead with the future development of the Shopware product family.
Winfried Hering has been supporting Shopware’s CEOs Stefan and Sebastian Hamann as COO since 2020. Hering is a “digital native” and has worked in the IT sector since 2001, particularly in financial services. In 2013, he switched to the field of management consultancy and focused on business intelligence. Before joining Shopware, he was self-employed for four years. The Westphalian software provider was one of the companies he advised during this time. Now he primarily supports operational activities and is instrumental on Shopware’s path to grow and expand internationally.
Tobias is responsible for the communication strategy of Shopware and the building and care of the brand. Since graduating in 1999 with a master’s in Event Planning and Business Administration, Tobias has amassed significant experience in marketing - his last position was Manager of Global Marketing at Chiemsee, the famous board-sports brand.
As Director Engineering, Daniel is responsible for the technical foundation of Shopware. Together with his teams, he is committed to creating a future-proof, secure, expandable and scalable product. The former product manager for Shopware Enterprise and Shopware Cloud not only understands how to map the requirements of retailers technologically, but as a former developer he also always has a sustainable architecture and the requirements of the developers in the projects in mind.
Ben Marks is a demonstrated leader in the world of open source commerce ecosystems & strategy. After teaching himself PHP in 2003, he helped to connect hundreds of thousands of open source developers while launching tens of thousands of developer careers worldwide over the past decade. Ben has been working as Magento Lead Evangelist before he intentionally joined Shopware. He believes in the power of commerce ecosystems to transform lives and dedicates himself to bringing people together for this purpose.
Jennifer Tribbels is the director of the Growth Marketing department. Tribbels has many years of online marketing experience under her belt. She’s an expert in growth & performance marketing. Since 2007, she has set up teams on several occasions and has supported agile, fast-growing companies in their growth. She’s a fan of technology and innovation and enjoys looking at things from a new perspective. This mindset makes her a great fit for Shopware.
As Director of Knowledge, Herbert Lefering is responsible for disseminating knowledge at Shopware, which includes e.g. the Shopware Academy. He graduated from a German academy for administration and economics. Before entering the IT world, he had been working as an independent management consultant. For a decade, the sales expert was in charge of developing and managing global sales at Tobit Software AG. He then launched the EMEA business of the Canadian company GWAVA, which he managed for 16 years. Herbert Lefering has been with Shopware since the end of 2018.
Kathleen has been an IT professional for over 20 years and started her first Channel experience in 2001, building and developing the Channel for Citrix in the BeNeLux. Her journey on the software and application side started in 2011 with Magento, now Adobe Commerce. Having covered a Channel Development, Channel Leader and Channel Sales Leader role, Kathleen accepted the role as Sales Director Western Europe in 2017. With her Commerce, Midmarket and Open Source DNA, it felt very natural to her to engage with Shopware and explore collaboration opportunities. Her mission is to service and support the team, removing any barriers that might hinder success. Her goal is to put Shopware in pole position on the international Commerce Market.
As Director Product (Platform & Operations) Sebastian Klöpper is responsible for the Shopware product roadmap, release planning and the implementation of new features and improvements. The areas of support, quality assurance and documentation for all Shopware products also fall within his remit. Sebastian Klöpper has been with Shopware since 2007.
Dennis Höting has been supporting Shopware since 2013. In his Master's degree in Business Informatics, he focused on ecommerce and agile leadership. At Shopware, Dennis has formed a development team from a duo to several teams with a total of 30 members. As Director Product Development, Dennis guides the agile teams in the further development and maintenance of the feature set, putting the customer at the centre and promoting openness, flexibility and sustainability of the solutions.
Moritz Naczenski has been with Shopware since 2013. During his work in the support team and with the Community, he gathered a great understanding about the challenges (online) merchants are faced with. In addition to that, Moritz took over more and more tasks within the product development over the last years. This profile makes him the ideal fit as Director Product Discovery. As such, he is responsible for the areas of customer support and portfolio management, where he identifies customer requirements and prioritises them for the development department.
Stefan Zessel, Director Sales & Relations, has been working in Shopware sales since 2012. During this time, he already managed the sales activities in the DACH market while focusing on customer and partner satisfaction. Having worked as branch manager for small and medium-sized brand online shops, Stefan Zessel has gained extensive experience and comprehensive eCommerce expertise, which the business management graduate and his team apply in a very practical and pragmatic way to all sales processes.
Boris Redlich has a degree in international business studies. Having gained international experience in Chile and the United States, Redlich has more than 20 years of sales and leadership experience under his belt. Among others, he worked at General Electric, Siemens AG, and Insight Technology Solutions. Before joining shopware AG, he was in charge of expanding and professionalising the sales department of a market leader for software personnel management, where he was able to achieve significant success.
As chairman of the supervisory board, Reinhold Wellers has been an important part of Shopware’s history since 2008. His 35+ years’ experience as a bank operator have been instrumental to Shopware’s everyday business. During his time as chairman, Shopware became one of the leading shop software manufacturers in Europe.
As founder and chairman of the board at the software company d.velop AG, Pliete brings an IT background to the supervisory board. For the past 25 years, he has seen constant growth at the top of a company and completes the supervisory board with his profound business insight.
Like the Hamann brothers, Christoph Hertz set up his own business right after school and, as CEO of the visunext Group, became the market leader in the field of projection technology and visual products within 15 years. As the operator of numerous online shops, he brings valuable impulses from the customer perspective to the supervisory board.
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