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Shopware x Spatial Commerce

Craft cutting-edge commerce with spatial 3D and AR capabilities

Spatial Commerce enables businesses to create immersive shopping experiences, blurring the lines between the digital and physical realms. Shopware is at the forefront of this technological advancement, propelling merchants into a new pioneering era of ecommerce. Join this innovative movement and prepare to be amazed!

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key features to kick off our 2024 Spatial Commerce evolution


fewer returns through the use of 3D visualization in Digital Sales Rooms


of customers are more likely to buy from brands using AR*


increase in customer engagement with AR ecommerce experiences**

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Ecommerce evolved

Transform online shopping with advanced 3D, AR, and VR technology

Spatial commerce, also known as visual commerce, is revolutionizing the online shopping experience by integrating spatial computing with 3D visualization, augmented reality (AR), and virtual reality (VR), allowing customers to interact with products in a dynamic, three-dimensional space.

Spatial commerce is more than a trend; it's a game-changer, especially for complex products in the B2B sector. It enables realistic product visualization, streamlines sales training, minimizes rework for custom products, and accelerates part identification. Beyond industries such as manufacturing and fashion, it paves the way for innovative metaverse business models, enabling brands to sell virtual experiences, services, and goods.

Embrace the future now by implementing cutting-edge software that uses size, shape, and location data to streamline your customers' purchasing decisions, thereby building customer trust and establishing your business as a leader in a competitive marketplace.

Breaking boundaries

Tackle ecommerce's toughest challenges with Spatial Commerce

In the fast-paced world of ecommerce, businesses face numerous challenges related to engaging customers, closing sales, and standing out in crowded markets. Welcome to our exploration of the challenges that Spatial Commerce addresses head-on. Discover how this innovative technology is reshaping how businesses across industries overcome obstacles and usher in a new era of success.

Misguided purchases

Misguided purchases

With 3D models and virtual displays, customers gain a deeper understanding of products, reducing misunderstandings and leading to more informed purchasing decisions. This increases customer satisfaction and helps businesses provide clearer product information.

High return rates

High return rates

Elevate your shopping experience by allowing customers to accurately visualize products in their own spaces. This not only minimizes the chances of returns due to misfit or dissatisfaction but also significantly cuts down on return processing costs, simultaneously enhancing customer satisfaction.

Outdated product catalogs

Outdated product catalogs

Gain a competitive edge by offering a unique, immersive shopping experience that outpaces traditional online catalogs. With 3D models and virtual displays, you can attract tech-savvy customers, foster brand loyalty, and set yourself apart from the competition.

Limited product understanding

Limited product understanding

Bring your products closer to your customers – with immersive 3D models and virtual product displays. These dynamic, interactive solutions effectively narrow the distance, encouraging customers to engage with products intimately. Enrich customers' understanding of product features and quality, thereby nurturing a foundation of trust in your brand.

Cart abandonment

Cart abandonment

Minimize shopping cart abandonment by addressing the main issue: uncertainty in purchasing decisions. By allowing customers to visualize products virtually in their own space, they gain confidence that the product will perfectly fit their living area. The result: informed purchasing decisions and increased conversion rates.

Expensive product photography

Expensive product photography

Revolutionize product presentations by replacing costly photo shoots with customizable 3D visualizations. Say goodbye to expensive logistics, studio rentals, and editing. Embrace a practical alternative that conserves resources while enhancing your product presentation capabilities.

High costs for physical showrooms

High costs for physical showrooms

Eliminate the expenses tied to traditional physical showrooms. Offer customers a global, 24/7 platform to explore products at their leisure. This shift not only saves money but also provides a more interactive and accessible shopping experience, revolutionizing the way businesses showcase their products and reach their customers.

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Ready to get started? We’re here for you. Discuss your business goals with a personal consultation.

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Product demo

Dive deep into of our software and explore state-of-the-art features to accelerate your growth.

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Experience the future now

Shopware's cutting-edge Spatial Commerce features

Are you ready to transform your customer experience and embark on an innovative Spatial Commerce journey with Shopware?

Get started today and put our state-of-the-art features to work in your store now!

Shopware is at the forefront of spatial commerce, consistently pioneering the industry. Our journey commenced in 2023, introducing groundbreaking features like 3D product visualization and advanced augmented reality capabilities. These initial offerings are just the beginning. Now in 2024, we are excited to roll out even more innovative solutions. This includes the seamless integration of 3D models into Shopware’s Shopping Experiences, the debut of our advanced Scene Editor, and the unveiling of Immersive Elements, our collaborative app with Instorier. These developments underscore our commitment to pushing the boundaries of innovation in spatial commerce. 

Stay ahead of the curve by exploring our Product Roadmap. Delve into the transformative features soon to be at your fingertips and ensure you're always updated with the latest advancements in spatial commerce.


Scene Editor

Unlock the full potential of 3D models and create dynamic, tailor-made scenes that serve as an economical alternative to conventional photography. The Scene Editor facilitates the generation of infinite superior visuals from just one 3D model, circumventing the need for costly photo sessions and elaborate setups. It is our answer to the challenge of making high-caliber visual merchandising more accessible and agile. Far from being just another feature, the Scene Editor embodies a forward-thinking leap into the future of commerce, enabling you to vividly narrate your brand's story through immersive 3D visuals.


Immersive Elements

We’re excited to announce our collaboration with Instorier, the trailblazing Norwegian tech company at the forefront of digital storytelling. Together, we've crafted an innovative app designed to transform ecommerce into a captivating, immersive experience.

Launching with five dynamic components, Immersive Elements is engineered to engage customers, amplify brand loyalty, and boost conversions. Fully optimized for mobile, desktop, and spatial devices like VR headsets, it guarantees a seamless and truly unforgettable shopping experience across all devices.

Available from the Community Edition

Enhanced support for 3D product visualization

Shopware has taken 3D product visualizations to the next level. Now, you can seamlessly upload 3D models in the administration to enhance your product detail pages. But that's not all – we're pushing boundaries by enabling users to project these 3D images into their real-world surroundings using cutting-edge AR technology right from their smartphones. It's a game-changer for immersive shopping experiences.

Available from the Community Edition

Augmented reality for mobile devices with QR code activation

When accessing a Shopware store with Spatial Commerce capabilities on mobile devices, your customers can integrate 3D renderings with their camera feed. With this feature, users can personally place products in their real-world surroundings, enabling a comprehensive 360-degree interaction. Plus, you can engage your customers even further by embedding QR codes on desktop product detail pages, prompting them to scan and view products in AR. Your shopping experience just got a whole lot more immersive!

Available from Shopware Rise

3D-Viewer for the Shopware Shopping Experiences

Dive into an immersive shopping realm with our unique "3D-Viewer" feature, specifically crafted to enrich the Shopware Shopping Experiences. This innovative tool allows you to effortlessly incorporate interactive, three-dimensional product showcases into your Shopware platform. Engineered to transform user engagement and time spent on storefronts, our "3D-Viewer" is your key to an elevated online shopping adventure.

Stefan Hamann

Stefan Hamann

Shopware Co-CEO

Start building

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What is Spatial Commerce and Visual Commerce?

Spatial Commerce, also known as Spatial Retail or Visual Commerce, refers to the use of Augmented Reality (AR), Virtual Reality (VR), and Geographic Information Systems (GIS) to create a completely new shopping experience. These technologies offer merchants and brands the unique option to present their products and services in innovative and engaging ways, impressing customers with an exciting and personalized shopping experience.

How does Spatial Commerce, specifically the recently released 3D and AR features, benefit my online store?

With our 3D and AR features, you can showcase your products in a more immersive and engaging way, leading to increased customer satisfaction, higher conversion rates, lower return rates, improved brand loyalty, and a competitive advantage for early adopters.

How does 3D and AR work within my Shopware store?

Shopware's Spatial Commerce features use cutting-edge technology to create a virtual shopping environment. Customers can explore products in 3D, rotate and zoom in on items, and even place them in their own living spaces using Augmented Reality (AR). This immersive experience is made possible by a combination of 3D modeling and AR technologies, providing a seamless and interactive shopping journey.

Are the 3D and AR features suitable for all product types?

Yes, Spatial Commerce can benefit a wide range of products, from fashion and home decor to electronics and furniture. It's particularly effective for items that customers prefer to see and interact with in a physical store before making a purchase decision. By offering a virtual shopping experience, you can bridge the gap between digital and physical shopping, making it suitable for a variety of industries and product categories.

What 3D and AR features can I use in my Shopware store now?

As of May 2024, the current features are live:

- Enhanced support for 3D product visualization

- Augmented Reality for mobile devices with QR code activation

- New "3D-Viewer" for the Shopware Shopping Experiences

- Scene Editor

- Immersive Elements

How can I submit feedback on the current 3D and AR Features?

Your feedback or suggestions about our Spatial Commerce features are highly valued. We invite you to share your thoughts using our dedicated feedback form.

How do I create 3D models of my products?

Shopware collaborates with Rooom, an advanced Spatial Commerce partner, to offer innovative features. Rooom's AI-powered technology transforms photos into interactive 3D images, enhancing product pages for online customers. This engaging experience sets merchants apart from competitors relying on 2D images. Rooom also enables in-store portals that link showroom inventory to various product combinations, simplifying the shopping experience. This partnership empowers midmarket merchants with a competitive edge through the Shopware platform.

Notably, Apple and Android have also been venturing into this innovative technology. Both tech giants are at the forefront of developing smartphone capabilities that allow users to capture and interact with 3D images. These innovations promise to bring the magic of Spatial Commerce directly into the hands of smartphone users, ushering in new possibilities for immersive experiences and product exploration.

* Source = TechJury, XR today, ThreeKit

** Source = TechJury, XR today, ThreeKit


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