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Visit brand guidelines2026 Partner Day North America
21 – 23 April 2026
Texas
Austin
Scholz
Join us for Shopware 2026 North America Partner Day in Austin!
Shopware Partner Day North America will be held in Austin, TX on April 22, with a kick-off party April 21. Get ready for a great day of learning and connecting with other tech and agency partners in our Shopware community! We have a hotel room block with a discounted rate of $229 at the Down Right Austin hotel:
Event overview
Our 3rd annual Shopware Partner Day for North America will bring our growing community together, celebrate our partnerships, and unlock new business development opportunities.
We’ll cover topics around Shopware’s ICP and our right to win in differentiated complex commerce capabilities and AI Agentic Commerce for specific market segments. The event will showcase how we are partnering to build solutions collectively addressing the needs of merchants.
Thank you to our event sponsors!
Headline sponsor: PayPal Kick-off party sponsor: Upsun Welcome lunch sponsor: BlueSnap Tech Partner Power session sponsors: BlueSnap, Sitevibes, Dotdigital, Zamp, Balance, Webscale, and JetRails
Aril 21, 2026
18:00 - 21:00
Party
Kick-off Party!
This will be a fun, casual event with dinner and drinks provided, sponsored by Upsun.
Will share the location and event details soon!
April 22, 2026
10:00-12:00
Workshop
Tech Partner Power Session
This is a great opportunity to get to know participating tech and payments providers. Learn more about their offering and find a perfect partnership match - think of it like speed dating, but for business development. Participants: BlueSnap, Sitevibes, Dotdigital, Zamp, Balance, and JetRails
12:00 - 1:00
Networking
Welcome Lunch
Before the program content kicks off, will have a group lunch at the event venue, sponsored by BlueSnap.
1:00 - 1:30
Opening Remarks
Jason Nyhus, President & GM of North America for Shopware will open the event with an update on Shopware's growth and momentum, areas of investment for partnerships, and key areas of interest to support and enable our partners.
Partner Customer Project Spotlights
Throughout the program you will hear from Shopware agency partners on innovative and impactful new ways they have implemented solutions and solved for complex merchant projects.
2:00 - 2:30
Shopware Product Update
Mark Stanley, Chief Product & Technology Officer at Shopware will give an update on the new and upcoming product releases, with a focus on B2B Components, Shopware AI and Agentic Commerce capabilities.
2:30 - 3:00
Keynote Presentation: PayPal
PayPal will share their latest Shopware integrations, including POS and Agentic Commerce payment offering for the US.
3:00
Break
BREAK
3:30 - 4:00
2026 Partner Program Updates
This session will focus on our joint GTM strategies and new opportunities to collaborate, focused on sales acceleration and how we WIN together. Presented by the Shopware partner managers.
4:15
Break
BREAK
4:45-5:30
Lecture
Keynote Presentation: B2B Squared
Jay Schneider, Co-Founder & CEO of B2B Squared will share the top things distributors want and need, and how agencies and tech partners can best serve this critical market.
5:45 - 6:00
Closing Remarks
Join us!
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