OMR Festival 2026

OMR Festival meets the future of commerce — and you’re right in the middle of it.

The OMR Festival is one of the largest events for digital marketing and eCommerce in Europe. Every year, more than 60,000 decision-makers, brands, and tech enthusiasts come to Hamburg to exchange ideas on trends, technologies, and innovations. And of course, Shopware is part of it.

Why Shopware? Because modern commerce needs more than just a shop system. Shopware gives you a flexible, API-first platform that enables you to create unique shopping experiences — scalable, customizable, and future-proof. Whether B2C, B2B, or D2C: with Shopware, you can build digital business models that adapt to your strategy — not the other way around.

Your benefits at a glance:

Maximum flexibility: Tailor your commerce exactly to your needs

Fast innovation: Leverage an open platform for new business models and features

Strong performance: Scale reliably — from startup to enterprise

Experience focus: Delight customers with modern, emotional shopping experiences

The OMR Festival is the perfect place to talk about exactly that: new ideas, real use cases, and concrete solutions for your growth. In addition to inspiring talks, networking opportunities, and the latest trends, the event gives you the chance to connect directly with experts and move your business forward.

Visit us at the OMR Festival at the Shopware counter — located at the Mollie booth. Let’s explore together how you can unlock your full commerce potential.

Shopware. Your platform for sustainable growth in digital commerce.