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Paradigm Shift in E-Commerce
Agentic Commerce
Agentic Commerce lets merchants define intent while systems act on their behalf. Decisions scale, execution accelerates, and customer experiences improve — all grounded in your existing ERP, PIM, and operational systems. Faster growth, without giving up control.
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Stefan Hamann
Shopware Co-CEO and Initiator of the Agentic Commerce Alliance
Use Cases
Agentic Commerce - Acting on Intent
Agentic commerce helps merchants move from managing processes to shaping outcomes. Instead of reacting to customer actions, systems can understand intent, make decisions, and act within clear boundaries. The result: faster decisions, better experiences, and commerce that scales without losing meaning
Discovery
Intent-Driven Product Exploration
From keyword search to intent understanding.
Agentic systems interpret what customers are trying to achieve — not just what they type — and decide how to guide them.
Merchants move from showing more products to presenting the right options, at the right moment.
Filtering & Configuration
Constraint-Aware Decisions
From manual filters to intent-based configuration and selection.
Agentic systems consider dependencies, compatibility, compliance, availability, and budget—preventing incorrect product selection.
This reduces errors and friction while increasing confidence and security in product selection and configuration, especially in complex B2B scenarios.
Pricing & Offers
Contextual Offer Negotiation
From static pricing to situational decisions.
Agentic systems evaluate context — customer value, urgency, volume, history — and make trade-off decisions within defined guardrails.
Humans define intent and limits. The system decides when and how to act.
Checkout
Autonomous Execution with Guardrails
From step-by-step checkout to intent execution.
Agents can complete transactions on behalf of customers — selecting payment, shipping, and timing — within explicit boundaries.
Execution becomes faster, safer, and easier to approve, not harder to control.
Payments
Agentic Payments with Trust & Accountability
From payment processing to decision-ready infrastructure.
Together with PayPal’s Agentic Commerce Services, Shopware enables payments that are identity-aware, context-aware, and agent-ready.
Merchants stay Merchant of Record, while agents can act — securely, transparently, and within defined responsibility.
Customer Service
Outcome-Oriented Support
From answering tickets to completing outcomes.
Agentic systems don’t just respond — they resolve: returns, replacements, refunds, and follow-ups.
Customers get results. Teams stay informed, not overwhelmed.
Agentic by design. Automation in seconds.
Meet Shopware AI
All-in-one agentic commerce AI that writes, summarizes, creates, searches and boosts conversion for you. Right where you are.
Agentic Deep Dives
Agentic Commerce Whitepapers
Our selection of whitepapers guides you through the world of agentic commerce. Designed for strategists, thought leaders, merchants, and developers, all resources are available for free - no contact details required.
Comprehensive Analysis
How AI Autonomy will redefine E-Commerce Competition
A comprehensive analysis of how autonomous AI agents are transforming e-commerce business models and creating new competitive landscapes.
Strategy Book
Agentic Commerce - How Commerce Survives 2030
This strategy book explains why machine readability replaces visibility, how protocols, trust, and experience become the new sources of power, and which strategic moves merchants, platforms, and investors must make now.
Developer Technical Guide
Protocols, Standards, and Reference Architecture
A comprehensive technical guide for developers covering the Agentic Commerce ecosystem: UCP, AXP, A2A, ACP, AP2 protocols, implementation strategies, API examples, and how to build the future of autonomous commerce.
Quick Strategic Overview
Agentic Commerce - Cheat Sheet for E-Commerce Leaders
A strategic overview and tactical guide for CEOs and decision-makers to quickly grasp the Agentic Commerce trend and its implications.
Practical Guide
Agentic Commerce for Developers
A practical guide to the protocols and architectures behind AI agent driven commerce.
Agentic Commerce Alliance
Shaping the Future of E-Commerce
The Agentic Commerce Alliance (ACA) connects AI-first innovators, researchers, and merchants to build an open, agent-based commerce ecosystem. With shared standards, interoperable agents, and data sovereignty at its core, the alliance accelerates adoption, enables new markets, and drives the next phase of global commerce. Shopware as founding member is proud to craft with subject matter experts the future of e-commerce.
FAQs
What is Agentic Commerce, and why should I care now?
Agentic Commerce is the shift toward automated buying, where AI agents research, evaluate, and place orders on behalf of people and organizations. If your experience and data aren’t “agent-ready,” you risk losing visibility and conversion as automation becomes the default.
What’s the best first step to get started?
Start by identifying the journeys you want to automate (e.g., reorder flows, quote-to-order, assisted buying) and the systems that provide the source of truth. Then use Shopware’s integration approach - APIs, structured data, and AI-assisted connectivity - to turn scattered information into an agent-ready foundation.
How does Shopware help merchants prepare for agent-driven buying?
Shopware is building an AI layer that supports Agentic Commerce across Complex B2B and B2C - connecting Shopware with ERP, PIM, and other systems so agents can act on accurate product, pricing, and availability data. The result is automation you can trust, grounded in the systems that run your business.
What makes Agentic Commerce different in Complex B2B and B2C?
Complex Commerce often involves customer-specific pricing, negotiated terms, approvals, compliance requirements, and multi-step fulfillment. For agents to operate safely and effectively, they need clear rules, reliable data, and strong governance, not just a conversational interface.
Why does integration matter and where does Shopware fit?
Agent performance depends on the quality and accessibility of data from systems like ERP and PIM. Shopware’s direction is to support this with AI-assisted integration and orchestration, helping connect data sources and enforce business rules so automated journeys are accurate, controlled, and auditable.
Become Agentic - Now
Build the Foundation for Agentic Commerce
Agentic Commerce will be won on reliable data, clear rules, and seamless openness and execution across systems and better experiences. Connect with Shopware to explore how AI can streamline integration and orchestration for Complex B2B and B2C or collaborate with peers in the Agentic Commerce Alliance.
Contact Shopware
Explore the Alliance
