Ecommerce solution for Interior & Living

There’s great potential in ecommerce for the furniture industry. But to make the most of it, you need the right system. Shopware opens new spaces and solutions tailored exactly to your industry — whether for your growth opportunities, sales channels or the look and feel of your online shop.
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The close integration of different sales channels in more important in the furniture industry than in hardly any other industry. With Shopware as your leading system, you can control all the integrated elements and stay on top of things.

User experience

Customers want to browse through a product range, both online and offline, as conveniently as possible. Shopware guarantees comfortable and intuitive UX.

Freedom and flexibility

Regardless of business model and size: With Shopware, you can exploit growth potential in a quick and flexible way — and be well prepared for changes in the ecommerce world.

Product configurator

Customers value products that they can customise according to their likes and needs — be it in terms of dimensions, colour or material — especially in the furniture and home decor sector. Customers can visualise all product variants and then choose the variant that suits them best with just a few clicks.

"We wanted to maintain the aspects of content and social commerce in our new online shop. With Shopware, we rely on a system in which we can easily create shopping experiences and build flexible microsites."

Niklas Heinen

CEO - Odernichtoderdoch


For a modern customer experience, automation and personalization in the online store are indispensable. With Shopware 6 you can create personalized banners or individual landing pages with shoppable content. Even the search or product detail pages can be displayed individualized.

Click & collect

Putting together a shopping cart from the comfort of your own home and then picking up your order in a local store - that's Click & Collect, the ideal link between online and offline retailing. Your customers can save on shipping costs, easily handle returns and continue shopping on site. With the help of extensions from teh Shopware Store you can easily add this feature to your shop!

Instagram integration

Over 15 million people are on Instagram in Germany alone and you can reach them with appealing ideas and inspiring content. Add a link to your online shop to attract new customers, increase your brand awareness and generate more revenue.

Content & commerce

From DIY to colour psychology and materials science — there’s a wide range of content options for the furniture and home decor industry. Implement thematic focuses in appealing Experience Worlds or guide your customers step-by-step through a virtual shopping tour with Storytelling. With Shopware, it’s easy using drag & drop, without any programming skills.

Store locator

From your online store to the local showroom: Sometimes customers prefer to try something on first or browse locally. With the help of extensions in the Shopware Store, your customers can search for the nearest store and directly view important data such as address and opening hours. A link to Google Maps also allows you to calculate the route. This way, your customers can also find their way to your brick-and-mortar store.

You want to know more about Shopware?

Feel free to contact our sales team. We will be happy to help you find the perfect Shopware solution for your needs.

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