Bikebox reduces bounce rate

Bikebox GmbH: One of Germany’s largest bike retailers

Bikebox GmbH was founded by Steffen and Sandra Faulhaber more than twenty years ago. Since then, the passionate owners have grown the product range from a single article to over a thousand products. Having started by working from their garage, they now have an online store with a 9,700 sq ft office and sales space, plus 45,000 sq ft of warehouse space in Rottweil-Neufra. The two-person team has now grown to over a hundred bike enthusiasts.

The challenge

Bikebox initially used Plentymarkets as the basis for its first online store. But over time, Plentymarkets began to falter. It no longer provided support and even made an EOL (end-of-life) announcement for the Plentymarkets frontend. The outdated technology would have required a much heavier investment in development.

Bikebox decided to avoid this by migrating to Shopware 6, which was selected for the following reasons:

• Its capacity to integrate third-party software

• Its outstanding usability

• The store system’s future prospects with regard to planned functionality

Successful relaunch of the Bikebox store

The relaunch was a resounding success for Bikebox, with Shopware 6 enabling the company to improve the store’s performance, optimize usability, and even reduce the bounce rate.

Steffen Faulhaber from Bikebox was delighted with the result of the project, sharing that, “By using Shopware 6, Bikebox was able to increase performance by 30% and reduce the bounce rate by 15%. Newly automated business processes have made it considerably easier to provide content, resulting in significant savings in personnel – and therefore also financial – resources”.