Netcomm Forum 2024

Bikebox reduces bounce rate

Key facts:

Shopware version


Founded in 2001, Bikebox GmbH is one of Germany’s leading bike retailers. The company is known for its high-end bikes and e-bikes. It has an office in Rottweil-Neufra and employs 120 staff.

Bikebox GmbH: One of Germany’s largest bike retailers

Bikebox GmbH was founded by Steffen and Sandra Faulhaber more than twenty years ago. Since then, the passionate owners have grown the product range from a single article to over a thousand products. Having started by working from their garage, they now have an online store with a 9,700 sq ft office and sales space, plus 45,000 sq ft of warehouse space in Rottweil-Neufra. The two-person team has now grown to over a hundred bike enthusiasts.

The challenge

Bikebox initially used Plentymarkets as the basis for its first online store. But over time, Plentymarkets began to falter. It no longer provided support and even made an EOL (end-of-life) announcement for the Plentymarkets frontend. The outdated technology would have required a much heavier investment in development.

Bikebox decided to avoid this by migrating to Shopware 6, which was selected for the following reasons:

  • Its capacity to integrate third-party software

  • Its outstanding usability

  • The store system’s future prospects with regard to planned functionality

Bildschirmfoto 2024-02-22 um 16.40.17
Bildschirmfoto 2024-02-22 um 16.40.44

Successful relaunch of the Bikebox store

The relaunch was a resounding success for Bikebox, with Shopware 6 enabling the company to improve the store’s performance, optimize usability, and even reduce the bounce rate.

Steffen Faulhaber from Bikebox was delighted with the result of the project, sharing that, “By using Shopware 6, Bikebox was able to increase performance by 30% and reduce the bounce rate by 15%. Newly automated business processes have made it considerably easier to provide content, resulting in significant savings in personnel – and therefore also financial – resources”.

These challenges were successfully solved

In today's world, every project is a unique journey with its own challenges. Experience the hurdles our clients have overcome in their remarkable case studies. Hear about other projects with the challenges, gain valuable insights from their experiences, and apply the knowledge to your very own project.

Features used in this case

Discover the power of innovative Shopware features - the core of our unique solution. Experience which of these features our customer has successfully used in their own case. Dive deeper into the details and use this inspiration for your own project.

Flow Builder

Automate e-commerce with Flow Builder. No coding needed. Define and execute business processes in one intuitive interface. Create flows for tasks, triggered by events, ensuring efficiency, faster reactions, and control, saving time and resources.

Flow Builder

Rule Builder

No limits. Guaranteed. With Rule Builder, we’re breaking boundaries and freeing you to design the business model that best suits your needs — without changing your processes to fit the software.

Rule Builder

Custom products

With Custom Products you can offer your customers tailor-made products. Define the selection interface according to the product and the opportunities: from checkboxes and text fields to a detailed step-by-step mode.

Custom products

Shopping Experiences

Let your content speak for itself! Make your storefront a stage to shine a spotlight on your products and your brand. Whether they’re in B2C or B2B, purchasing decisions are always emotional.

Shopping Experiences